Weight Loss Secrets from the CEO of Weight Watchers

By Nicole German (RD, LD)

David Kirchoff, CEO and member of Weight Watchers, is the author of the book, Weight Loss Boss, who lost 40 pounds and has maintained it for 3 years.

Weight Watchers is and has been an incredibly successful weight loss program especially with their new Points Plus program.

Wouldn’t you like to know what the CEO of one of the largest diet companies in the world has to say about being healthy?

I was sure he had some secrets, so I took a look at his book.

Staying Healthy in an Unhealthy World

This is the title of Kirchoff’s first chapter and it struck me as one of the cornerstones of why it is hard to lose weight and keep it off.

Most of us are surrounded by every opportunity to make an unhealthy choice. Fast food is around the corner and processed food fills the grocery store. Portions have exploded. We do less manual labor and sit at desks all day.

It is up to us to seek out and decide to stay determined about making a healthy choice despite the obstacles.

Weight Loss Boss Keys to Success

  • Commit to change so it becomes normal. Be responsible. You must make changes in your behaviors, and then, make those healthy habits your new behaviors.
  • You may fail, but pick yourself right back up and resume your healthy behaviors.
  • weight Watchers

  • Seek your own personal answer to why you fail. Discovering this answer and learning to conquer this is the key. What works for some, may not work for you.
  • Think about when you were thin and the real reason why this was. Perhaps it was because you had a healthier environment. You must discover your past to be able to change the present or future.
  • Do not bring tempting foods into the house. If you think you will over-eat the food, it can’t come home. Choose smaller portioned treats, or other safe alternatives. Know when willpower isn’t enough.
  • Eat smarter to avoid feeling deprived. Do not eat mindlessly, either.
  • Make exercise automatic. Don’t give yourself a chance to think about the alternative.
  • Self-monitor yourself and maintain a routine. We are challenged with our diet when we are thrown out of our routine.

David Kirchoff Discusses His Book

Weight Loss is Hard Work

Kirchoff stresses that weight loss (and maintenance) is long and hard, since there are multiple factors involved, but has a huge payoff..

Is this just another way for Weight Watchers to make money? Nope, David Kirchoff is donating all book proceeds to Share Our Strength which seeks to end childhood hunger.

His recommendations are thoughtful, helpful, and uplifting. I would highly recommend this book to get the big picture on the weight loss journey.

Kirchoff is also the blogger behind ManMeetsScale.com.

You can buy his book on Amazon here.


  1. Kandi F

    I did Weight Watchers for about a month and it did work for me. I also used the Dr. Max Powers Burn for about 2 weeks and even my friends have really noticed a difference. I am at that age where weight is really hard to budge. The Max Powers Burn combined with Weight Watchers has made a huge difference. Although I also have a load more energy.

  2. Sue

    I read this article and took away from it an overwhelming tone of blaming the overweight person (“be responsible, “seek your own personal answer for why you fail”, “think about when you were thin…”, etc.). Many people do everything right, according to the plan they choose to follow, and yet they remain overweight. I was one of those people. I’ve learned that many times it’s not the person who is at fault, but rather the information and plans they choose to follow. The turning point or me was when I learned about anti-inflammatory living vs the traditional “limit calories with healthy foods, exercise and you lose weight”. An anti-inflammatory diet and lifestyle is inherently calorie restricted. Lowering inflammation is the added extra, the missing piece which finally allows the weight loss happen, and happen easily. The Zone diet and lifestyle is one of the most widely recognized anti-inflammatory diets, and in fact i basically the same as the dietary recommendations of the famed Joslin Diabetes Center. It worked for me. I lost 100 pounds and I’ve kept it off for almost 18 years.

  3. Dan

    I appreciate that Kirchoff stated the importance of regular exercise as well. Bob Harper, even though he is trainer, stated that he thought that weight loss success was practically *all* about diet. This conflicts with the findings of the National Weight Control Registry, which found that the vast majority of persons who have succeeded at losing and keeping weight off exercise on a regular basis. Also, most of them exercised while losing weight as well, and did not wait until they were in the maintenance phase to exercise. In fact James Hill and Rena Wing, the founders of this registry stated, “why are so few people successful at long-term weight maintenance?….. I believe that our lack of success in getting more people to make and achieve this change has two causes: We focus too much on diet and not enough on physical activity; and we focus too much on losing weight and not enough on keeping it off.” Of course, good nutrition is very important, but exercise reduces the need for “dieting,” which creates nutritional deficiencies. Exercise enables a person to lose and keep weight on a heartier and healthier diet. The number of calories that a lot of people would to consume to keep weight off without exercise would be so meager for so many people, so as not to be sustainable in the long run. Now that I exercise regularly, I also find that I don’t gain weight even close to how easily I gained weight when I was mostly dieting.

    • Jim F.


      However there is also evidence to show that people eat more after exercise, creating something a of a false economy. The benefits of exercise are so much more than simple weight maintenance, but follow through to better mental health, motivation, cardiac health, and more.

      • Dan

        When I do consistent daily exercise, I don’t gain weight even if I even splurge at times. Most people don ‘t do nearly enough exercise (over 1 hour a day) to be able to eat more and not gain weight. I used to exercise as much as most and then any indulgence quickly led to a higher weight. I used to gain 20 pounds during the holiday season and now I gain nothing even though I indulge to some extent. I eat healthier than ever and count calories, but I don’t find the need to restrict calories that much even though I don’t eat *all* that I want (over 4000 calories a day) on most days. In my experience, sufficient exercise trumps low calorie diets (under 2000 calories a day) any day. Of course, not everyone responds to exercise as well as I do.

  4. Spectra

    His tip “eat smarter to avoid feeling deprived” is spot-on. I did WW to lose almost 90 lbs. I had the Points guide and looked up all the Points of my old favorite snacks. For 2 Points, I could have either a tiny bit of pretzels or a whole bowlful of carrots with some salsa to dip them in. It really became a no-brainer for me–pick the foods that would fill me up so I didn’t go over my Points. I think that’s why the program worked so well for me personally. I have a big appetite, so I needed a plan where I could EAT!