Ever felt a sense of deja vu when you are reading the latest diet book? Or get the feeling that you’ve been tricked by some clever marketing?
Here is how many diet books are constructed:
A captivating diet book starts with an intriguing name.
- An exotic-sounding city
- An outrageous and/or exaggerated proclamation: “Change your body in “x amount of days without dieting, exercising or surgery” works well. It also helps if the word “bitch” is in the title.
- Fear-mongering: Use words like; “kill you” and “heart attack“.
- A cleaver acronym.
- The words “ultimate”, “revolutionary”, “hot”, “burn”, and “metabolism”.
- The words “top-secret”, “cure”, “they”, “don’t”, “want”, “you”, “to”, “know”, “about”.
Not an absolute prerequisite, but it is helpful if you are;
- An actor
- Someone who’s trained an actor
- A TV psychologist
- A talk show host
- A talk show host who’s also a psychologist
- A former business person who realized there’s a lot more money in weight loss
- A medical doctor
- A “doctor” with a degree from an unaccredited school.
Alright folks – here’s the meat and potatoes of your content (but skip the potatoes, of course).
- It’s not your fault (whatever you do, earn their trust here – even if it means lying to them).
- There is a single or simple cause of why you are fat.
- There is a simple way to get rid of it.
- The diet is easy, fast and permanent.
- Oh, and don’t call it a “diet”, it’s a “lifestyle”.
- You aren’t fat because you eat too much – it’s hormones, toxins, your blood type or the combination of foods you eat.
- You don’t need to eat less food. In fact you probably need to eat more food.
- To the above, tell people calories don’t matter, and then design meal plans that are precisely 1200-1300 calories.
- Continue to eat your favourite foods (but don’t mention that this is only true if your favourite foods happen to be broccoli, chicken breast and flaxseeds).
- Bash cardio – tell people it causes injuries, its boring and it will make you fatter.
- In fact, just tell people to eat meat and vegetables, do HIIT and heavy strength training and/or metabolic conditioning.
- On strength training – tell them every pound of muscle burns an extra 35-50 calories.
- Also, tell them 1 conditioning workout will elevate their metabolism for 3 months.
- Create a quiz or profile and have people eat based on their profile.
- Give fancy buzzterms to describe the glycemic index of carbs
- Pursuant to the above, be sure to tell people the glycemic index is crucial.
- Give fancy buzzwords to an already-existing dietary strategy and pretend that you invented it.
- Good vs. evil foods: Have a list of “banned foods” and a list of “superfoods”. Assign calories as either “good” or “bad”.
- Don’t put anything into context. Carbs will make you fat, HFCS should be avoided at all costs, running is bad for the joints. The less qualification here the better.
- Tell people to eat organic – you can’t go wrong there. Throw in hormone-free and grass-fed meats too.
- Have an “induction” phase.
- Make 1/3 of your book recipes.
- Tell people that everything you’ve heard about diet and exercise is WRONG… all of it.
- Eat several times a day to keep your metabolism up.
- Take only a handful of bites of food per day.
- Use the word “tone”, “shape” and “lengthen” when you are referring to muscles.
- Include a long list of supplements that you coincidentally sell on your website.
- Proclaim that “not all fats are bad” like it’s a revolutionary concept.
- Use the term “clean eating”.
What are your tips for a successful diet book?