The Belly Fat Cure by Jorge Cruise has found its way to the New York Times Best Seller List, and is one of the latest diets hoping to appeal to the millions of people who struggle with obesity.
Jorge Cruise is also the author of the popular 3 Hour Diet, which instructed dieters to eat every three hours to lose weight.
So, what does Cruise’s new diet promote in order to help dieters lose belly fat and the promised “4 pounds a week“?
Belly Fat Cure Overview
The basic premise of Jorge Cruise’s new diet is based on keeping insulin levels regulated in the body. The Belly Fat Cure states that high insulin levels cause the liver to turn sugar into fat, which ultimately gets stored in the belly.
If a dieter wishes to keep insulin levels within a healthy range he/she must get rid of simple sugars from the diet. Jorge says that The Belly Fat Cure isn’t about counting calories, but about paying attention to what kind of calories are being consumed.
Jorge claims that eating less and exercising more doesn’t work, and he guarantees if the dieter sticks to his plan “to the letter”, he/she will lose 4 pounds a week, and results will be “almost instant”.
Cruise offer’s prospective dieters a free 7 day plan and promises to be with the dieter every step of the way.
Sample Belly Fat Meal Plan
While cutting out simple sugars isn’t really anything new, and has been shown to be effective in helping people not only lose weight, but to have better health as well, many of Cruise’s claims in The Belly Fat Cure aren’t based on solid research, and are more or less marketing hyperbole.
Statements such as “results are almost instantly“, “eating less exercising more doesn’t work“, as well as “flavoring each of your three main meals daily with a pinch of salt will also aid in digestion and accelerate your weight loss“, are simply not factual.
I signed up for the 7 day sample plan, which was really just a ploy to get me on Cruise’s mailing list. It contained very little information, apart from a couple days worth of menus that to me seemed to be quite high in saturated fat, and was designed for a 40 year old woman, which I am not.
In Cruises automated email he claims to be with me every step of the way, yet when I replied to his email with a question, it instantly bounced back saying email quota was exceeded.
Although Cruise is a pretty savvy marketer of his products, by getting attention from Oprah and Dr. Oz, his Belly Fat Cure teaches nothing new and actually encourages dieters to consume high amounts of saturated fat and salt. Not to mention the widely disproved notion that belly fat can be targeted by a certain diet or certain exercises.