The Revivial Slim & Beautiful Diet has hit the bookshelves. The book is written by Dr Aaron Tabor along with his mother Suzanne Tabor. The diet promises an “average weight loss of 26 to 29 pounds in just sixteen weeks” and that you will “quickly reduce gelatinous belly fat”.The book is emblazoned with much of the typical diet book hyperbole; promising sexy nails, silky hair, gorgeous looking skin.
Dr Aaron Tabor established his successful soy supplement business Physicians Pharmaceuticals in 1998. The flagship product line is called Revival Soy. The products were originally intended to help women with hormonal imbalance issues, however, as time went on, it seems that Dr Tabor sought the weight loss angle.
The company is now trying to adjust its marketing to encourage physicians and dietitians to refer Revival Soy to patients trying to lose weight or suffering hormone problems, Tabor said. He is also trying to complete medical research this year to support claims that soy-based foods can help people lose weight.(via BizJournals – May 2005)
The Revival Diet is essentially a calorie-controlled, supplement-based diet. Clinical studies are cited, but, as the disclaimer says “Individual results vary based on starting weight, physical activity, skin condition, and faithfulness to the eating, physical activity, and supplementation plan presented in the book.”
This style of diet is similar to The Perricone Weight Loss Diet – but with a leaning towards soy protein. Many diet books have cross-promotions or partnerships with supplement businesses. What’s different about this is that the supplements came first, then came the diet plan.
This diet – along with many others – can lead to weight loss if followed correctly. Reducing energy intake and getting active is the key. However the concept of “magic foods” (such as soy) that have dramatic impact on weight loss is dubious. The health claims of processed soy foods are also the subject of controversy.
An excellent weight loss plan, or a sales vehicle for soy products? You be the judge.