So says the propaganda in an old advertisement from “Sugar Information Inc”.
The ad (below) was an attempt to stave off the commercial threat from the burgeoning artificial sweetener industry.
The bottom right reads:
Note to mothers: Exhaustion may be dangerous – especially to children who haven’t learned to avoid it by pacing themselves. Exhaustion opens the door a little wider to the bugs and ailments that are always lying in wait. Sugar puts back energy fast – offsets exhaustion. Synthetic sweeteners put back nothing. Energy is the first requirement of life. Pay safe with your young ones – make sure they get sugar every day.
Can you believe it? And can you really rely on food advertisers and lobby groups to “self-regulate”?