Both Coca-Cola and PepsiCo will soon release vitamin-fortified soft drinks – Diet Coke Plus and Tava.
Diet Coke Plus is scheduled to come out this spring, while PepsiCo’s Tava will be available in the fall.This is in response to hurting sales of soft drinks – which may be in response to the growing obesity epidemic – soft drinks have recently been put in the spotlight as being unhealthy.
The president of Bevmark, Tom Pirko, was reported as saying that the marketing of artificially sweetened beverages as a healthy option was “a joke.” Studies by his company show that consumers increasingly find diet soft drinks unhealthy.
It’s not out of the question that some may fall for this marketing campaign – but are they fooling themselves?
Hasn’t anyone heard of getting your vitamins and minerals from eating a wide variety of foods, including fruits and vegetables?
Drinking diet sodas is one thing. Touting them as a “healthy” choice is quite another.
Some brief history on diet soda
Diet soda first appeared in 1952, the brainchild of Kirsch Bottling in Brooklyn, New York. Kirsch Bottling introduced a sugar free ginger ale called No-Cal. But it wasn’t intended for dieters. Instead, No-Cal was targeting diabetics.
Over the next ten years, Royal Crown Cola (RC), Dr. Pepper, and Coca-Cola all introduced their own diet sodas. Coca-Cola’s Tab was an enormous success and is still sold today.
However, diet sodas have encountered numerous public attacks, especially when the artificial sweetener saccharin was linked to cancer. Additionally, some studies have found diet soda may actual lead to weight-gain, but this claim is still in dispute.
Today, many diet sodas are flavored with aspartame and sucralose. Diet cola is so popular that even generic store brand sodas offer diet versions.