Diet Coke Plus: “Healthy” Soft Drink?

By Claire Sundstrom


Both Coca-Cola and PepsiCo will soon release vitamin-fortified soft drinks – Diet Coke Plus and Tava.

Diet Coke Plus is scheduled to come out this spring, while PepsiCo’s Tava will be available in the fall.This is in response to hurting sales of soft drinks – which may be in response to the growing obesity epidemic – soft drinks have recently been put in the spotlight as being unhealthy.

The president of Bevmark, Tom Pirko, was reported as saying that the marketing of artificially sweetened beverages as a healthy option was “a joke.” Studies by his company show that consumers increasingly find diet soft drinks unhealthy.

It’s not out of the question that some may fall for this marketing campaign – but are they fooling themselves?

Hasn’t anyone heard of getting your vitamins and minerals from eating a wide variety of foods, including fruits and vegetables?

Drinking diet sodas is one thing. Touting them as a “healthy” choice is quite another.

Some brief history on diet soda

Diet soda first appeared in 1952, the brainchild of Kirsch Bottling in Brooklyn, New York. Kirsch Bottling introduced a sugar free ginger ale called No-Cal. But it wasn’t intended for dieters. Instead, No-Cal was targeting diabetics.

Over the next ten years, Royal Crown Cola (RC), Dr. Pepper, and Coca-Cola all introduced their own diet sodas. Coca-Cola’s Tab was an enormous success and is still sold today.

However, diet sodas have encountered numerous public attacks, especially when the artificial sweetener saccharin was linked to cancer. Additionally, some studies have found diet soda may actual lead to weight-gain, but this claim is still in dispute.

Today, many diet sodas are flavored with aspartame and sucralose. Diet cola is so popular that even generic store brand sodas offer diet versions.


  1. how to lose weight fat

    Yes! Could You please tell me that diet Coke helps in Weight..!

  2. TJ

    If anyone knows where to buy Diet Coke Plus in the Houston area, let me know. It’s my very favorite, and I cannot find it anywhere.

  3. sara

    i need an answer what sweetener is used in coke zero?

  4. Lesley

    I live in Miami fl and continue to purchase diet coke plus regularly. It is still around here. Nothing tastes better in my opinion. Good luck.

  5. Holiday homes

    thanks a lot for the information!!! Hope it will be useful!!!!! Best regards!!!

  6. Dave

    I JUST found ONE case in a Safeway in San Francisco, CA. It may be the last case of Diet Coke Plus I will ever see. Glad I purchased it. The expiration date isn’t until Oct. 25, 2010, which must mean it wasn’t manufactured all that long ago… So I wonder.

  7. Humphrey

    Having consumed both Diet Coke and orange juice for years, I can attest that orange juice provides no high and is definitely not a suitable replacement for Coke. Try again, Maria.

  8. Way West

    For all you people reading this, aspartame is bad for you which is in diet pop and so is high fructose corn syrup which is in regular pop. So I would just not drink any pop at all and just stick to water with a lime in it!! 🙂 Try It!!

  9. Conrad

    Georgia, I live in southern Virginia too, and I used to always drink Diet Coke Plus, but starting around summer 2009 I could rarely find it anymore, and when I travel I look at every store for some. It was probably 3 months ago I ran across a 12 pack of it at a Food lion in Rather Virginia or South Carolina, and I immediately bought it. And to this day I have not found another pack of it.

  10. ZEKE

    For those who think that aspatame gives you cancer, thats a myth. Why the heck are some people comparing cigarrettes with fluoride and diet coke with vitamins.. jesus.. thats stupid.. soft drinks are unhealthy everybody knows that, drinking one or two diet coke plus for lunch or dinner wont kill you.

  11. zeke

    Seriously people, I think you are making too much trouble. If you are a regular diet coke drinker then diet coke plus benefits you. If you drink diet coke why not diet coke plus? I personally drink diet coke all the time and found this diet coke plus in the store today, i tried it and hell it was good.

  12. Bubba

    Lots of sweet QQ here

  13. richard

    I too had a similar allergic reaction to Diet Coke Plus. After having drank two of these sodas before bed, I woke up with what appeared to be small red blotches all over my lower legs (classic allergic reaction). The only thing I can say about this product is if your going to drink it, you better make sure to have Benydryl and Methylprednisolone available to clear up the hives and rashes that appear.

  14. TracyJ

    “Coke exists because there is demand for their product.”

    So does crystal meth.

    “There is no such thing as “from nature”. I challenge you to actually define that term. ”

    Oh, I don’t know say apples, oranges, pears, you know stuff that grows as opposed to the stuff that was created in a lab by chemical or mechanical manipulation.
    I’m not saying this to try to be mean or anything but you should really try to do some research and educate yourself about nutrition because all your life you gotta eat and it’s going to directly affect your health and well being. I want you to have a healthy life. People don’t realize how much better they can feel.

  15. Charles

    This borders on unethical. They are diliberately trying to trick people.

    I hope people don’t fall for this, but I don’t have that much faith that people will see through coke’s marketing ploy.

  16. Derek

    A friend of mine brought me a can of Diet Coke with vitamins back from Florida. I think Diet Coke with Vitamins is like cigarettes with fluoride.

  17. Rick

    According to my local Coca-Cola distributor, Coke Plus has been discontinued due to poor sales. I used it all the time for my workouts (others may not like that idea but it works for me).

  18. Natasha

    Instead of Tava, it should be called Pepsi Perfect, like the vitamin enriched pepsi they use in movies

  19. Mike

    I like the diet coke plus. I bought it at Ralphs and in Bestbuy.

  20. Rachael

    “In combination with ascorbic acid (vitamin C), sodium and potassium benzoate may form benzene, a known carcinogen. Heat, light and shelf life can affect the rate at which benzene is formed.”

    Please note that all three of these ingredients are found in “vitamin enriched” soda. Watch their shelf life and pay attention to their expiration dates!

    “The drink (Diet Coke Plus) was released in the United Kingdom in October 2007, available in two variants, one with vitamins B3, B12 and vitamin C, and the other containing antioxidants with added green tea and vitamin C.”

  21. ben

    wow ! thanks for the information.
    i just found this blog. it guide us to healthy diet everyday. daily guide. usefull!

  22. Carmen

    I have had the same problem. I love the taste of Diet Coke Plus but have been having a hard time finding it. What is the problem?

  23. Susie

    I too had an alergic reaction to “Diet Pepsi VAnilla”. Red, itchy skin all over my arms, stomach and legs….yeah, not worth drinking the diet soda! I was happy to read that I was not alone! 🙂

  24. MissyMee

    I too have had a horrific “allergic” reaction to this product. I drank two right before bed and had had itchy skin all night with “zings” going up and down my arms and legs. Every time I was about to go to sleep these zings would wake me up with a twitch. I know it’s the product, because I also have the same reaction to the Go Girl Energy Drink which has similar ingredients.

    Oh yeah, I also woke up vomiting bits of vile yellow stomach goo in the morning. Have fun with your Coke Plus!!!

  25. Georgia

    Has Diet Coke Plus already been taken off the market in southern virginia? I had been buying it, but suddenly it is no longer on the grocery shelves.

  26. Talisha

    It’s stunning….

  27. Paul Krenz

    There’s nothing healthy about colas as they can cause kidney stones. Non cola carbonated beverages don’t seem to increase the risk of kidney stones (Sprite, 7-up, etc). Either way, be sure to drink plenty of water if you do choose to drink soda.

  28. e-okul

    I got a can of Tava In the mail today from Pepsi. I won it by entering one of their sweeps. I must say I was impressed with the flavor and the fact it had Vitamin E, Niacin, Vitamin B6, and Chromium. 55mg of Sodium. The only thing I did not like is the fact it contained Phenylalanine, and phenyllktonurics. That I word I am not familar with. All in all, not a bad tasting drink!

  29. Tyler

    Stephen Port said:
    I got a can of Tava In the mail today from Pepsi. I won it by entering one of their sweeps. I must say I was impressed with the flavor and the fact it had Vitamin E, Niacin, Vitamin B6, and Chromium. 55mg of Sodium. The only thing I did not like is the fact it contained Phenylalanine, and phenyllktonurics. That I word I am not familar with. All in […]

    Phenylalanine is an amino acid phenyllktonurics can’t digest. It becomes toxic to people with the condition as their body can’t get rid of it when it accumulates. While many people go nuts about aspartame being bad for you, fact is its one of the most studied things in FDA history and has shown little evidence of toxicity to those of us without the disorder.

    Personally though I prefer the taste of Sucralose (Splenda TM) over aspartame myself.