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Are Smart Choices Food Labels A Waste of Space?

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After the Smart Choices label, two years in development, was applied to products like Froot Loops and mayonnaise, state and federal authorities have been encouraging companies to stop using it.

PepsiCo and Kellogg's will stop using the Smart Choices label - and the program is mainly on hold until the Food and Drug Administration (F.D.A.) have developed new regulations for front-of-packaging labelling.

The F.D.A. commissioner, Margaret A. Hamburg, spoke about the new regulations on food labelling. She didn't single out the Smart Choices logo but described "a growing proliferation" of symbols that implied products were healthful, and added:

Some nutritionists have questioned whether this information is more marketing-oriented than health-oriented. Judging from some of the labels we've seen, this is a valid concern.

Critics of the Smart Choices program have suggested that Ms Hamburg's concerns are apt. After resigning from the Smart Choices program due to his concerns, Michael F. Jacobson (executive director of the Center for Science in the Public Interest) said that he believed the food manufacturers involved in the program were trying to prevent government involvement. Back in 2008, he said:

A disinterested funder and committee of experts free of conflicts of interest likely would have rated the healthfulness of foods differently from the 'better for you' Smart Choices Program adopted by the roundtable.

What Scheme Will the F.D.A. Adopt?

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Ms Hamburg has mentioned a "traffic light" labelling system, where products are rated according to different nutritional standards. This system is used in the UK (see example to the right). The New York Times explained that:
Ms. Hamburg said that the front of the package should give shoppers quick access to key dietary information that is already provided in greater detail in the Nutrition Facts box on the back or side of packages.

Does the presence of labels like "Smart Choice" encourage you to buy certain products? What information would you like to see highlighted on the front of packaging?


More like this in Media Watch · Oct 27, 2009
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11 Comments

Rose on 10/27/09

I'd like to see NO information. I always look at the nutrition facts and ingredients before buying. My diet has usually been weird enough (I was low-carb for three years) that any kind of labeling is generally useless.

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Katie on 10/27/09

Any information that does something other than state facts, i.e. a product contains certain amounts of calories, fat, sodium, carbohydrates, etc., is useless. Anything else will only be based on the prevailing dietary belief of the moment. That makes the information pretty pointless.

Even the things included on the nutrition labels are leading: only saturated fat is required to be listed, sodium is listed but not potassium, calcium but not magnesium, etc. I've lately become convinced that food manufacturers use labels to make us feel better about the crap we eat.

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ArrowSmith on 10/27/09

Which is why you should stick to whole foods that you know have the nutrients you're looking for and avoid processed foods.

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Katie on 10/27/09

Exactly. Life is a lot simpler that way. Maybe certain things are more optimal than others, but I don't think any of it is going to kill me at an accelerated rate.

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Barry on 10/30/09

Avoiding processed foods is poor advice.

How about advising people that instead of avoiding this food and that food, they instead make sure to include this other food and that other food?

Telling people they can't eat pizza, or cake, or cookies or whatever, is a sure fire way to set them up for failure.

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Spectra on 10/27/09

I don't eat many foods with labels, either. Most of these labeling systems would apply mostly to processed foods like those frozen entrees, cereals, snacks, beverages, etc. I think the traffic-light system is at least a little bit better than the Smart Choice system, since it would tell you which nutrients certain foods are high/low in. But ultimately, you should be sticking to whole foods...there's nothing in say, spinach, that requires a warning sign.

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Jody - Fit at 51 on 10/27/09

I wrote about this on my blog yesterday & how the Smart Choice program is suspended for now. I am also a more whole foods person BUT there are healthy breads & cereals I buy & my hubby eats differently than me so I am a label reader... even for Greek yogurt & things like that. BUT, no, a label does not mean I buy it. I read the nutritional facts & the ingredients & make my decision based on that, not some check on a box.

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Kellie - My Health Software on 10/27/09

That was a great post Jody. In Australia we have a Red Tick of approval that the Heart Foundation allows companies to put on 'healthy' products. However, like your Smart Choices they are often misleading as the foods are hardly 'healthy'.

If you buy processed foods then you must take the time to read the labels. It's quicker to shop by ticks or traffic light systems, but you cant rely on food manufacturers to be honest in their claims on the front of a pack.

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musajen on 10/28/09

Two things bug me about this:

1) My definition of "healthy" is going to conflict with whatever rating system they come up with because you know it's going to demonize saturated fat. Sat fat is not the enemy.

2) As we've seen from the posts above, people who really care about what goes into their bodies are going to take the time to read and understand the nutrition labels and not rely on these silly visual aids to make their food selections. So who are they making these labels for? People who don't care to know that much about the food going into their body. The FDA will essentially be creating a system for people who are going to ignore it anyway. Great use of my tax dollars FDA. Argh!

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Spectra on 10/28/09

Yeah, I noticed that the celery I bought the other day had a note on the bag that said it was a "cholesterol-free food". Somehow, I have a feeling that the people buying celery aren't the people they need to be targeting.

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TonyK on 10/29/09

Ideally you'd want to stick with foods that have little to no labels. I.e., fresh meats, fruits, veggies. Of course, we live in the real world where the majority of food isn't consumed this way.

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