SubscribeExercise TV: Brought to You by Liquid Candy?
Exercise TV – a video on-demand network that produces workout videos and other training tools is partnering with Coca Cola. In the agreement, numerous brands from Coca-Cola’s portfolio of beverages will be featured through a variety of integration channels.
Coca-Cola continues to make great strides in educating the public about the importance of exercise, and how its broad range of products can benefit health-conscious consumer.Said Jake Steinfeld, founder of ExerciseTV.
Try as I may, it is difficult for me not to be bothered by this marriage.
Coke’s recent introduction of “healthier” beverages to the market notwithstanding, you can never separate the pod from the mother ship. Coca Cola’s core product will always be… Coca Cola. It’s the same as if it were to be sponsored by a fast food chain. After all, fast food chains do sell salads.
The only way this would be palatable to me is if Coke’s bottled water offering – Dasani were the sponsor. This way, you eliminate the logo, and hence the association and you’re promoting a beverage people actually need. Heck, throw Powerade and Enviga in there too if you want. (But don’t tell us that they provide any special health benefits).
Maybe I’m overreacting here – but this is one of those things that just don’t “feel right”. "ExerciseTV, brought to you by Coca Cola" is to me akin to "Arnold Schwarzenegger, Governer of California". I’ll be interested in seeing exactly which products are being pushed and how.
I agree. I can't ever imagine myself buying a salad from Macdonalds, especially now that I know the large amount of calories they can contain.
These companies are trying to jump on the "stop obesity, live healthily" campaign, but still selling fast food means that they're just pretending for the sake of sales.
Coca cola and exercise don't mix.
ReplyAuh... McDonalds salads only contain a large amount of calories if you slather them with a large amount of calories (IE, dressing).
Eat them plain, and it's just salad and a couple cherry tomatoes. I would go walking every day and always stopped by MickyD's for a salad without dressing. There's not even any oil or anything on them. What kind of salads are you getting?
Secondly, Coca-Cola is a company, and they're selling their product, that doesn't make them evil, and they're not forcing anyone that watches their sponsored programming to go out and buy a sugary soda before their TV explodes.
I think I'll not exercise, because somehow, somewhere, it might be encouraged (albeit for reasons of profit) by a company that doesn't sell wheat germ.
ReplyAlthough I feel guilty in the process, I succumb to my grandkid's request for a trip to McDonalds from time to time. If I happen to be hungry then I have a Ceasar salad with grilled chicken, and I use about a half of the package of dressing. All-in-all, a pretty nutritious meal considering where I am!!
ReplyI don't know...there's room in every diet for treats every now and then. I know Coca-Cola isn't exactly healthy, but if you drink one every so often it's not going to derail your diet. And if you work out, you can probably burn off the calories in a can of soda. At least they're promoting exercise.
As far as McDonald's salads go, they can be healthy. Just get it with grilled chicken instead of fried and don't use the dressing. I usually pick the cheese off mine as well, but if you know where the calories hide out, you can easily take them off.
ReplyDoes Coca-Cola make any healthy foods? No.
Exercise TV is a sell-out!
ReplyNo Coca-Cola sponsorship-no Exercise TV. Capitalism triumphs over Nazism.
Eating a plain McDonald salad with nothing on it is like eating newspaper. Lettuce has very little nutritional value.
"These companies are trying to jump on the "stop obesity, live healthily" campaign, but still selling fast food means that they're just pretending for the sake of sales."
That's because they are afraid more stupid Americans will put more liberals in office and they'll treat them just like the tobacco industry.
I'm sure our founding fathers would believe what we eat is our own personal responsibility.
ReplyEven Dasani isn't all that great. Just google Dasani cancer and see what you come up with....
ReplyA perfect marketing platform for their diet cokes, fitness waters, etc... Business as usual.
ReplyWhen McDonald's starts making salads with spinach, cauliflower, broccoli, chickpeas and balsamic dressing, I'll know they've gotten serious.
ReplyIt's everywhere - marketing spin. Steaz Diet has loads of sugar. And what makes an organic soda better for a person? It still has sugar and carbonation. So, the risks for diabetes and osteoporosis are still inherent. I'm so confused - maybe I'll drink water.
ReplyFood and beverage companies are always willing to pay the top dollars to land themselves in placements where they can really put an influential spin on their brand for the better. Very sad.
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