The High Protein Chocolate Bar
There is a strange mythology out there in ad-land. One of these myths is that anything with "extra" protein in it makes you strong, fast, and an all round superfly-guy (or gal).
Oh Henry! Pro chocolate bars fit the role quite nicely.
Oh Henry! are a brand of candy bars containing caramel, nougat, peanuts, and chocolate. The bars are made by Hershey in Canada, and Nestle in the USA.
So what's with the "Pro" bar?
It has 12 grams of protein. The regular bar has 6 grams protein.
And that, my friends, is apparently enough to turn you into an instant extreme sports hero.
If you are going to eat a snack bar, do it mindfully and enjoy yourself. Don't kid yourself into thinking that one with added protein will make you slimmer or more toned.
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Yeah, well... 12g of protein or not, if I eat candy bars, I'll end up sick anyway with the caramel and chocolate. I'll stick to my guns, er, to my steaks instead.
Replyi'm sorry, i had to laugh at this. this goes right up there with Enviga, that has the ability to burn calories after the 5th can... how silly people are and how insulting marketing department reps are for waving chocolate in the face of an "obesity pandemic" and calling it healthy...
ReplyThese silly things are only good for marathoners or other extreme duration sport enthusiasts who need the instant sugar bump while getting in some protein. These people already weight about 2-3 lbs per inch in height and do not need to worry about losing weight.
Nothing about these bars says, "helps you to loose weight".
Thank goodness we have websites like these and other educational sources that people can educate themselves on proper diet, nutrition and exercise.
ReplyI wonder how they compare (fat, calories, etc.) to protein bars that some eat like candy?
ReplyApparently I'm not the only one that tends to steer away from protein bars and other nutritional bars? I've never been a fan!
ReplyOh this is soooooo sad. Hershey's and Snicker's have very similar products. I do keep bars and such around because sometimes you just have to have something you can drop in your purse and take with you in case you need it. BUT - I am VERY choosy about what I buy. Balance bar gold has a couple that have lower sugar and more protein. Another "quickie" that like are Apex cookies. I get them at my gym but you can get 'em at apexfitness.com - the "Fix" cookies are 160 cals and 12g protein. I'd rather have a cottage cheese, but that's not always practical. Now, when you get the stuff that's higher protein, there is a mediciney taste - but then again, if I just want chocolate, I'll get a hershey bar, enjoy it and move on.
ReplyYet another company that is out to take advantage of people's ignorance. I can't stand most of those meal replacement bars anyway, so I'd never buy something like this. A lot of people will though...they'll figure "Oooh, a HEALTHY candy bar!" and eat more of them than if they were just a regular candy bar.
I'm a pretty serious athlete and I get my protein from actual food, believe it or not. I eat eggs, milk, beans, tofu (sometimes), chicken, fish, peas, nuts, etc. Almost all of those foods have a better protein to calorie ratio than a stupid candy bar.
But marketing is marketing and someone's out there doing their job to make money for Oh Henry bars. Very sad indeed.
ReplyI can't help but really think that something like this would be unnecessary if as a culture, we decided that something as simple as nuts would be good as an energy "supplement," if it takes calling it that for people to look at it as a possibility, rather than a protein candy bar. Only one ingredient in a/an "insert your favorite species of nut here" rather than...Well, I can't count the number since on the three variations of Nestle websites I just visited, you can't find nutrition information. Or at least if it's there, it's hidden darn well.
ReplyBTW, marathoning isn't an extreme duration sport, even though my brother-in-law likens it to smashing 1,000 empty beer cans into your forehead.
ReplySnickers marathon bars are great too. My mom would chow those down thinking they were good for her (she didn't have much nutrition knowledge.
ReplyCuz, uh, it says marathon on it... it's good for you... like tv marathons.
This is great.. my usually food when im out for a long run (30-35km) are Mars bars.. pure sugar. With this you get a bit of protein, although, i can tell that the form factor is too large.
If you want protein after a workout, drink a Soy beverage or eat a few tablespoons of peanut butter.
ReplyHell yeah. Nuts are snack food numero uno for me.
Fruit and nuts. Portable and nutritious. Nuts have monounsaturated fats and lots of minerals. Fruits have antioxidants and water-soluble vitamins. And they can be dried to be made more portable, while retaining the nutrition.
I don't understand why people eat processed foods, when they can have produce!
ReplyUgh, I hate that GU crap. I seriously can't stand most of those protein/sugar supplement thingies...they taste like vomit to me for some reason. I much prefer a banana or a handful of nuts to give me energy during a long run. Humans have been long-distance running for centuries and I'm pretty sure tribesmen in the wilderness got energy from fruits and nuts rather than, say, a Snickers bar.
ReplyPeople will believe whatever they want. I recently saw an infomercial for a protein powder. The presenter said that since she's been on the "protein powder diet", the loose skin under her arms has disappeared. The rep from the protein powder company looked sceptical for a nanosecond then quickly added that protein will promote lean muscle growth. Um yeah, but you actually have to lift weights as well.
I'm a fan of nuts as a snack too. I put a few in a ziplock baggie for long meetings when I know that there will only be sugary biscuits on offer.
Replythat just goes to show how little knowledge the media thinks and knows consumers have. i dont eat chocolate bars but if i was going to eat one, i would eat a regular old fashioned kit kat or nestle crunch. the whole point of eating a candy bar is to enjoy them, not get healthy from them. lol.
ReplyThis is NOT a miracle candy bar! But it is the most nutritious candy bar out there (excluding so-called protein bars). It has both soy protein isolate and whey protein isolate and this combination provides a source of complete protein which no other candy bar offers at this time. What does this mean? Well, if you are a regular consumer of candy bars, now you have a "better" "healthier" choice which gives you 12g of complete protein. This is equivalent to having 4 medium thin slices of turkey breast cold cuts. Nobody is saying that candy bars are healthy, just that this one is the better choice. That is all. We need more candy bar companies to step up to the plate and offer more healthier alternatives to their products without distracting from the "original" taste of the product that we have become so accustomed to.
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