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Starbucks Tests Out a 31 Ounce Drink

By Gerald "Gerry" Pugliese on Mar 7, 2010
SB.jpg
Photobucket: eva_92

To put that into perspective, it's just about four cups of coffee. Almost a liter.

That'll get you wired, to say the least.

So, what is Starbucks going to call this 31 ounce monstrosity? Since they're known for all those catchy names, it's the "Jitter-Maker."

No, not really. It's named the "Trenta," after the Italian word for 30. Mamma mia!

Right now, stores in Phoenix and Tampa are testing out the new size, which is 30% larger than previous Starbucks world record holder "Venti," at 24 ounces.

And, it's not for hot coffee just yet. If you like bouncing off the walls like a crack head, you'll have to do it with 32 ounces of iced tea, or iced coffee.

Yuck, iced coffee is the root of disgusting to me.

But good news for Starbucks, the Trenta is catching on. Customers already wanted a larger cup, and reports say people are eating up the new size.

Actually, Starbucks is behind in the times. McDonald's and Dunkin' Donuts already sell 32 ounce drinks.

Ten years from now they'll be introducing the "Cento," one hundred ounces of blood pressure-raising, morning wake up!

Via The Arizona Republic.

Big Business Weird coffee

27 Comments

Jen106s
on 7 Mar 2010

Actually, I love iced coffee, but I feel like the ice takes up valuble coffee and milk space so i wouldn't mind having a larger size. If you order a skim iced misto, and add splenda to your liking, then it would only be around 180 calories and no fat in a 31 once cup. And if your so worried about the "jitters" just get decaf, and you can enjoy a large, sweet, cold beverage with antioxidents, protein, and calcium.

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Laura on 7 Mar 2010

I laughed about ice coffee being "the root of disgusting". I wonder where you are from, I'm from New England and I knew so many ice coffee fanatics up there. However, most of us liked Dunkins over Starbucks, better tasting coffee and without all of the pretentious nonsense!

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Susan on 9 Mar 2010

I agree!! I'm from New England and loooooove my Dunkin iced coffee!!! I actually love my Starbucks too, especially since they have the sugar-free syrups that DD doesn't have. I don't pretend to think the artificial sweeteners are healthy...when I make coffee myself, which I usually do, I don't add anything but organic skim milk or unsweetened soy milk. I actually love the high I get from the gigantic boosts of caffeine and think it really helps with weight management. I'm currently on my third cup (made in my own coffee maker, but with Dunkin Donuts brand ground coffee).

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emu on 7 Mar 2010

I really thought that Starbucks was going to be THE last chain restaurant/ chain coffee shop in the States that had small, medium, and large sizes. (ok, tall, grande, venti, same thing). Now they are demo'ing this super size, and it just shows once again that we are a nation of overindulging, overfed people. No one needs a 31oz black coffee, much less a fat laden latte of this gargantuan size! Shame on the bux for even offering this. It changes my view of the place, which wasn't too spectacular to begin with.

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angie on 7 Mar 2010

32 ounces was too big?

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ArrowSmith
on 7 Mar 2010

This is disgusting. I don't want to even shop at a place that super-sizes anything. My business is going to Tully's!

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Jim F.
on 7 Mar 2010

A while back I compiled a chart of Starbucks caffeine. A Venti of brewed coffee had 415mg of caffeine. I can't imagine drinking this monster drink - we're probably looking at half a gram of caffeine.

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Jen106s
on 7 Mar 2010

Some people want a larger size so they don't have to keep buying more drinks. This 31 ounce starbucks cup sounds great when I want to sip on a decaf non-fat misto all day. It beats diet soda, and has nurtients.

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Spectra
on 7 Mar 2010

Nasty. I can't stand Starbucks coffee, let alone having to choke down 32 ounces of it. I suppose it may be tolerable if you drank it in one of those mixed coffee drinks, but otherwise that's just way too much caffeine for me.

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ps on 7 Mar 2010

Well, I guess Starbucks is going for the gluttonous Wal Mart client type. I guess pretty soon they'll start important beans from China slave labor camps. "Would you like a Twinkie with that Venti Latte?".

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ArrowSmith
on 7 Mar 2010

Yuck! Disgusting! Starbucks is def heading down that route of Wal Mart-ization where everything comes from Chinese slave labor and every customer is grossly obese. Can you say Idiocracy?

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ps on 7 Mar 2010

I guess pretty soon there'll be a "People of Starbucks" website...

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ArrowSmith
on 8 Mar 2010

Indeed!

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Spectra
on 8 Mar 2010

Ha, I was totally thinking of that movie when I was reading this post, too. We'll all be toting around 50 ounce Starbucks "Cincuenta" coffees and riding the tram around Costco. LMAO. That movie is SO what the world will be like in 50 years.

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ArrowSmith
on 8 Mar 2010

Actually economic collapse is likely FAR earlier then that cheerful scenario :((((

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Ryan on 9 Mar 2010

People thought the housing bubble was bad. Wait till they see the U.S. dollar finally collapse.

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Milla on 7 Mar 2010

These reminds me of those giant gulp cups from 7-11's...

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Ryan on 7 Mar 2010

If it's cheaper than two grandes, then me and my roommate can just order that instead and split it. Works for me.

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EscapeFromFat on 8 Mar 2010

I love coffee as much as the next man but 30 ounces? Whats next ordering it by thew bucketful?

I think they'd be peeling me off the ceiling if I ever put that much caffeine inside me. :)

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ArrowSmith
on 8 Mar 2010

Bucketful? How about just put in the coffee trough and let's have it at!

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Ali Hale
on 8 Mar 2010

Iced anything sounds horrid to me too, Gerry! (Here in the UK, we pretty much always drink tea hot, usually with milk...)

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Jenifer on 8 Mar 2010

And I thought a Tall was too much for me! 12oz of coffee is my limit in one sitting.

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Jen106s
on 8 Mar 2010

AHhahaha too me a 12oz is like a sip!

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sprice76 on 8 Mar 2010

Oh, please people. If you don't like starbucks, don't go there! The whole blaming the food industry for obesity is getting really old. I used to drink it like there was no tomorrow and I'm far from obese. Matter of fact, I was thinner then than I am now--and no, I'm not overweight now either.

Personally I think their coffee has gone from ok to awful over the last 10 years but if it hadn't I'd be first in line for my big ol' quart of coffee!

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b on 9 Mar 2010

I've been drinking a lot of sodas from gas stations lately (LOTS of 5-hour road trips), and at almost all of them, 20 oz is the smallest fountain size offered, usually of four. Just yesterday, I found myself looking at a 20-oz cup and a 32-oz cup that were both 79c, and even though the cheapskate in me wanted me to go with the best deal, I just could not stomach the idea of drinking a whole 32 oz of soda in one trip. These places usually have something like 64 oz as the largest size. HOW can anyone drink that before it goes flat???

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Anonymous Coward on 10 Mar 2010

You people are really annoying.

First, don't like coffee, iced coffee or the choice for people to order a larger size? Well keep it to yourself.
I laughed out loud and then felt sorry for the person who said they refuse to purchase anything at starbucks now that they're 'supersizing.' LMAO.

And 32oz of coffee is not 'a lot' considering we need to drink 64oz of water per day... That 32oz of coffee can easily be 50% of your daily water intake and also give you a caffeine boost if it is drunk slowly.

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ps on 11 Mar 2010

What about all the trimmings. You get it black you're wired for a week. Add the trimmings for your 32 oz. Venti Latte Nutmeg Whip Cream Peppermint Twist etc., or whatever it is the pretentious-acracy drink, and you have stroke city. You sound like someone who gets their 64oz or more from diet soda at Denny's.

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Created / Updated: March 11, 2010

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