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21 Pounds in 21 Days: Martha's Vineyard Diet Detox

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The title alone is enough to make even the most casual of skeptics cringe. It would appear the title is also enough to send people flocking in droves to their local bookstores (21 days debuted at #3 on the NY Times Bestseller list). Let's take a look at what people will find beyond the very alluring cover...

The contents of this book are every bit as outrageous as its title. According to the author, *"Dr." Roni DeLuz - the cause of our ill health can be summed up in one word...toxins. Indeed, this glib obscurantist concept is the reason why we are so fat - not our poor food choices and overindulgences thereof (an afterthought) or our lack of intentional exercise (not even mentioned).

The first chunk of the book is replete with the same unscientific rhetoric and mysticism as other toxin-theorists before her - with the usual dose of alarmist hearsay for good measure. Amongst the items on the "evil" list: Deodorants, fluoridated water, artificial sweeteners and pesticides, to name a few. The book also extols the virtues of other scientifically questionable concepts such as food combining and eating for enzymes. Of course nowhere in the book will you find proof in the form of journal references to substantiate her claims.

The program itself consists of a 3-part detox program centered liquid meals (juices/soups) and supplements. And of course no detox diet would be complete without a colon cleanse (a colonic is recommended).

So let's just pretend for a minute that losing 21 pounds in 21 days is reasonable/realistic/safe (I'm pretty sure it is none of the above). This is what you can look forward to less than a week into the cleanse, according to DeLuz;

  • Acne
  • Rashes
  • Nausea
  • Headaches
  • Sleeplessness
  • Fatigue
  • Constipation
  • Diarrhea
  • Runny Nose
  • Ear Aches

Wow - sign me up! Of course these symptoms are due to the "toxins" being released from our bodies - not the near-starvation level of calories. But sadly, many people won't bat an eyelash at these undesirable side-effects if they will lose the weight as promised. DeLuz claims on her website that "It is not a starvation diet; it allows you to drink tasty, nutritious cocktails all day."

I don't know about you, but these "cocktails" are sounding an awful lot like Kool-Aid!

*Roni DeLuz holds "degrees" from Clayton School of Natural Healing and the American Holistic College of Nutrition - both schools are unaccredited. Her nursing degree is legitimate.

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45 Comments

RT the fitness guy

Sad. I hope it works. I know a friend who did a Buddhist retreat and did a detox did like this and said that some of his health problems cleared up. Perhaps there is a balance in our body that just needs to be tweaked. 21 Pounds though - hmmm...

Reply
Croc

The sad fact is that there are plenty of people that will part with their hard-earned cash for this book. And supposing that any of them actaully manage to lose all that weight, what's the betting that they will all have regained it within the 21 days following the program?

I am sceptical of detox plans in general as the human body is designed to remove toxins all by itself. That's why we have a liver, kidneys etc.

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Nic

I am so sick of hearing about these so-called 'detox' diets. Calling things toxins seems so vague to me. What exactly are these so-called toxins? I think shennanigans. And why is it always liquid diets? Seems to me you can eat natural foods without using liquids and therefore having liquids come out (ew).

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Courtney B

The body releases toxins naturally already without help. It's called sweating or going to the bathroom. Drinking a lot of juice won't help.

Watch this from the BBC:
http://www.bbc.co.uk/sn/humanbody/truthaboutfood/flashapp/nonflash.shtml

Click on "Does Detox Work?" It's very interesting.

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JoLynn Braley

I've heard all about this diet, and in my opinion, it sounds quite expensive since colon cleansing is a part of it.

I learned from Deepak Chopra that the intestines naturally have bacteria in them, and colon cleansing isn't such a good route to take because you're not only removing the "bad" bacteria, but also the good. That's my 2 cents on this. ;)

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kitekrazy

We are in the wrong business. Everyone should write a BS Diet Book. If Doctor Phil can do it so can everyone else.

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Nick Smith

Good review.

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Sadie

Yes. It's true that the body is designed to rid itself of toxins through elimination channels such as the liver and kidneys. However, these organs can and will become dysfunctional through years and years of abuse caused by bad eating habits, after which you will need to take additional measures to help your body detoxify itself.

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Jessica

Wait a min - lets do the math here...to loose 1lb you must have a caloric decrease of 3,500 cal..if you normally eat 2,000 cal, that means that every day you have to burn an additional 1,500 calories while not taking in any at all...wow, that sounds healthy?

Reply
JayCee

I think that most of these detox diets are just glorified starvation diets. By calling them a "Detox" people somehow justify the drastically unhealthy restriction of calories. With out the guise of toxin-mumbo-jumbo none of these authors would be able to get a starvation diet book published let alone on the best sellers list! I say call these diets what they really are.

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Sharon

While I do subscribe to the notion that food is medicine, and that certain foods work better with certain body types. I come from an Eastern culture, so all of this is very ingrained in the way we eat and take care of our bodies (under ideal circumstances of course). Having said that, this book is just another way to capitalize on the likes of the Master Cleanse, which operates on the same basic principles and can be obtained on the Internet after 3 seconds of googling.

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Sonya

I suppose it's easy to dismiss the idea considering it is so foreign to the American Lifestyle. As someone who has completed the program, however (and also who is knowledgeable in aromatherapy and nutrition) I have to say that the book deliveres what it claims. Nowhere in the book does Dr. Roni DeLuz advocate doing this program as a long-term eating style. Instead she advocates going back to nature as a way of detoxifying and ridding ourselves of our food/chemical additives/colorings.flavorings/aroma addictions.

Upon completion, I have found that I did not lose quite as many pounds as she claimed, but my skin cleared up, my back problems are so much better as to be nearly gone, and that I do have the extra eneryg that I was promised.

Perhaps you should read the book and try one of the shorter programs for yourselves -- then you can have an educated opinion on the matter, and your opinons will actually carry some weight.

Reply
Mike H.

Hi Sonya,

Thanks for your input. A couple of thoughts on what you wrote...

Sonya said:
I suppose it's easy to dismiss the idea considering it is so foreign to the American Lifestyle.

Which country/continents have a "lifestyle" whereby they eat near-starvation level calories. To me, a "lifestyle" or way of eating is one where people can enjoy sustained healthy eating habits without putting themselves through extremes. I agree that THIS concept is lost on many a North American but I would venture to say that extreme detox plans are not engrained in other cultures.

Sonya said:
As someone who has completed the program, however (and also who is knowledgeable in aromatherapy and nutrition) I have to say that the book deliveres what it claims.

I have no doubt that following this regime will result in weight loss. My contention is the method in which it is achieved.

Sonya said:
Nowhere in the book does Dr. Roni DeLuz advocate doing this program as a long-term eating style. Instead she advocates going back to nature as a way of detoxifying and ridding ourselves of our food/chemical additives/colorings.flavorings/aroma addictions.

I'm glad she doesn't promote this as a long-term eating style because people would die. In terms of "detoxifying", You would have to convince me that we need to "detoxify" in the first place. You would have to provide me with some blood tests indicating comprimising levels of "toxins", after which you would have to provide me with a post-program bloodwork that clearly demonstrates removal of those toxins. Ms. DeLuz does not provide any proof in this regard.


Sonya said:
Upon completion, I have found that I did not lose quite as many pounds as she claimed, but my skin cleared up, my back problems are so much better as to be nearly gone, and that I do have the extra eneryg that I was promised.

Would you consider the back pain and energy may be a placebo effect? Also, I'm glad you didn't lose the weight that you were supposed to as I believe it to be an unsafe rate at which to lose.

Sonya said:
Perhaps you should read the book and try one of the shorter programs for yourselves -- then you can have an educated opinion on the matter, and your opinons will actually carry some weight.

After reading the book and reading about the numerous side effects (see original post), I feel I am "educated" enough to never want to try this diet. I am not not moved by glowing testimonials and other anactdotal accounts. Scads of research has shown that extreme diets have extreme failure rates. Take a look at some of the accounts of people who are on the diet. They report miserable side effects and most drop out. To me, this is no way to boost your health.

Would you consider that just eating whole, healthy foods and exercising would be a viable substitue to this kind of program?

Again, I thank you for your opinions on the subject.

Reply
Laura

It's a shame that Ms. DeLuz cites in her credentials that she comes from schools which teach natural healing and holistic nutrition. It's people like her that make it difficult for my regular doctor, and other rational-minded people to believe in the benefits of natural healing and holistic medicine. Because there definately are benefits to both. Unfortunately, there are so many hucksters out there, and we have so much crap to sort through, that we get tired and turn back to prescriptions and poor diets because that's what we know.

It makes me sick just thinking about all the people that will be running out to drink one of her concoctions instead of eating a nice apple and drinking a tall glass of ice water.

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Lera

I've been on the Martha's Vineyard Detox diet for 9 days now. It is not easy at all. Although I have lost 9 lbs according to my scale, I'm not sure if it is muscle lbs or what. It is next to impossible to stay on the diet while working - as most of us normal people have to do. The vegetable juice tasted so bad I would gag each time I had to drink it and ended up using V8 with some greens juiced in instead. I e-mailed 4 important questions to the 21 Pounds in 21 Days website - a week later I am still awaiting my answers. What great support and customer service!!

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Mark

What were you expecting? A delicious tasting powdered, vegetable drink. Also, if you're worried that you may be losing muscle mass have you been exercising? Have you been working out? I guess I'm confused why you're even still on this detox program if you're worried about your health. If it’s such a pain, quit!

As for the rest of you, at least know what you're being skeptical about. The body rids itself of natural toxins, true, but not heavy metals or other pollutants. The program works for many people, if you aren’t willing to do it, or don’t want to put in the effort, okay, but don’t criticize something you’ve never done. People like you keep a combination of wholistic and western medicine from being available to us Americans.
Aren't you embarrassed to criticize what you don't know?

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Created / Updated: November 15, 2011

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