Brace yourself for the silliest fad diet yet — it’s called the Air Diet!
A French-created weight loss plan where you consume, well you’ve probably guessed it, nothing at all!
The diet was apparently made popular by a Dolce & Gabbana campaign, which featured Madonna and other celebrities holding food up to their mouths, but not eating it.It’s been referred to as “L’Air Fooding.” Here is Grazia’s magazine spread on it:
The rules are simple: eat nothing, except for the water and salt soup — yum!
You do however, get to go through all of the motions of eating — placing food on your plate, cutting it, putting it on your fork or spoon, holding it up to your lips, just don’t let it touch your mouth. In other words pretend to eat it.
I’m not sure if this is about fooling your body, or others, into thinking you’re actually eating something.
My main issue with fad diets in general is their potential to promote binge-eating, and a weight loss-regain cycle. Also, they generally encourage unhealthy messages about food, particularly for young women. But, the Air Diet doesn’t even come close to a diet!
I was honesty beginning to think this was a joke, but then I come across a similar practice known as breatharianism. A breatharian is:
A person who believes that it is possible, through meditation, to reach a level of consciousness where one can obtain all sustenance from the air or sunlight.
Now I’m simply amazed!