If you thought that body shapes had changed over the last 50 years – you’d be correct.
A new study has researched the body shapes of 6000 women and concluded that the fashion industry is woefully out of sync with reality.
The research found that although only 8 per cent of women now had the sort of hourglass figure flaunted by curvaceous 1950s film stars such as Sophia Loren, designers and manufacturers continued to make clothes to fit a slim-line version of that figure.
The changing figure size is a source of consternation for many fashion designers. Should they design clothes that fit the people – or rail on about how women are too big?
Welsh fashion commentator Jayne Blight said many women found difficulty in finding the right size clothes to wear. But she called on people to be more careful with their diet and to watch their figures.
She said, “In my opinion people should be more health and weight conscious.
“We have such high obesity rates in this country we are catching up with the US. I know that the retailers should make bigger sizes but also people should be more health conscious and try and stay within the structures that have been made over the years.(via icWales)
Throughout the last hundred years desired body shapes have been changing – and will continue to change.
Fashion seems more obsessed with telling you how to hide your body shape – to try and make it conform to a standard that very few women have.
This is changing – body scanners have found their way into some fashion retailers, allowing staff to find the best match for your shape.