Jen4Men: Jenny Craig Goes Butch

I guess it was only a matter of time before one of the most popular diet companies on the planet went after the other gender.

Jen4Men™ has launched in Australia and New Zealand targeting men who find themselves fighting in the "battle of the bulge." Jenny Craig™ has a section for men on their USA based website, but for obvious reasons not many men would proudly proclaim they were on Jenny Craig to lose weight.

Whether Jenny Craig will launch this program world-wide is yet to be seen, but here is what Jen4Men has to offer the other gender.

Jen4Men Highlights

This new program uses successful concepts from the traditional Jenny Craig philosophy, but has tailored them for the male body and mind. The crux of Jen4Men is called Skillpower™ which consists of 3 main elements;

• A healthy relationship with food - portion control and moderation.


• An active lifestyle - gradually increases a man's activity level with a tailor made plan.


• A balanced approach to living - motivation, stress management, and self-care strategies.

Jen4men doesn't use a cookie cutter approach to weight loss, but they promise to build an individualized plan based on the unique needs and lifestyle of the man. The Jen4Men spokesperson is Ian Dickson (Dicko), a famous TV and Radio personality in Australia.

Jen4Men Program Costs

Men can sign up for 25AUD for three months, plus the optional cost of food through the Jenny Direct&trade program, where the food can be picked up at one of their 110 centers around Australia and New Zealand, or be home delivered.

Conclusions

I think more men would be inclined to sign up for Jen4Men than the standard Jenny Craig program, but the name still has a feminine connotation, so some men still might not be convinced.

Also, the men still have to use the Jenny Craig centers if they choose the in-person consultations and such. Expect to see men in hats and sunglasses entering the store, or perhaps Jen4Men will let men use the back door.

It will be interesting to see if this program takes off in the Southern Hemisphere, which will for certain send Jen4Men to the big league market in the USA.

Source: Jen4Men