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U.K. Shoppers Don't Follow Portion Sizes

Portion sizes are a dopey idea. I see a bunch of marketing people staring at an empty tray, deciding how much Salisbury steak to cram into a TV dinner.

Or, go into an Outback Steakhouse, they don't seem too concerned about portion sizes. A "bloomin' onion" looks like a deep-fried prehistoric creature.

So, it didn't surprise me to see that shoppers in the United Kingdom gloss over industry portion sizes, and usually buy more than recommended.

A new survey entitled, Portion Size: Understanding the Consumer Perspective, shows people like having portion size information on packages, but don't follow them closely, and tend to buy extra.

Some people don't care one way or another. 36% said they ignore portion sizes, and 38% eat whatever they want, regardless of labels.

I ignore portion sizes too. I just eat sensibly. Plus it's hard to go overboard on spinach! But, what about you? Do portion sizes matter to you?

Via Food Navigator.

More like this in Psychology · Aug 12, 2009
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15 Comments

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Katie on 08/12/09

Depends on what it is. I really don't care about my portions of vegetables, as you said, because I tend to eat them steamed or raw, just with a few spices or a little salt and pepper, but I'm pretty careful with about everything else I eat.

But what is the point of information if you just ignore it?

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Jody - Fit at 51 on 08/12/09

It is all about portion control to me. It certainly will help you lose weight & ignoring it will help you gain weight.

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Spectra on 08/12/09

I actually don't follow portion sizes when it comes to my fruits and veggies because it's tough to eat too many veggies! I do measure my portions of dairy, nuts, cheeses, proteins, and any carbs. I also will eat a whole can of soup, but I count the calories for the whole thing. Who eats half a can of soup? Most food manufacturers have almost no common sense...they put 2 1/2 servings in a package and you know that people are probably going to eat the whole thing. Forget "100 calorie packs"; what we need are single SERVING packs of things so people get the idea of what a real serving size is.

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ArrowSmith on 08/12/09

Actually you'd want to follow portion size on fruits as they contain loads of sugar!

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e. on 08/12/09

Yep, morbid obesity is rampant because people cram too many apples and plums down without counting the sugar grams. Beware people!

Please.

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ArrowSmith on 08/12/09

You'd be surprised at how easy it is to polish off 50 grapes.

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Katie on 08/12/09

Big deal, it's also easy to polish off an enormous chunk of cheese. No matter what it is, too much will make you gain weight.

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ArrowSmith on 08/12/09

Also slightly green bananas have less sugar then ripe bananas.

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Spectra on 08/12/09

I guess I'd count portions of fruit if I ate a ton of it, but I generally eat an apple and a bowl of berries and melon a day...not really enough to cause me problems. I suppose if I were eating 4 or 5 pieces of fruit and/or 2 or 3 bowls of berries per day, I'd start worrying. Besides, I'm not even remotely close to being overweight.

What DID give me problems was when I was eating massive bowls of ice cream after dinner...I figured since it was fat free, it was OK to eat. Still, I was eating far more than the 1/2 cup serving size.

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Kellie - My Health Software on 08/12/09

That rings true for me. It's the after dinner indulgences that seem to blow out when it comes to portion size.

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Spectra on 08/13/09

Right...I think portion control is infinitely more important when it comes to calorie-dense foods like ice cream, chips, cookies, cake, etc. Eating 4 servings of chips (easy enough to do) does WAY more damage than eating 4 servings of broccoli.

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bijou on 08/12/09

yes, portion control matters immensely to me. i count out my almonds/cashews, use a measuring cup for my morning oatmeal, and try to by the smallest fruit possible (a 5-6 inch banana as opposed to an 8-incher, or an apple the size of my fist as opposed to that of a softball). the only food group for which i don't really watch portions is fresh vegetables.

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J. Foster on 08/13/09

Who really follows a "suggested serving" or recommended portion? People eat for any number of reasons - and accurately consuming a certain amount because the package says so is rarely one of those reasons.

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Vanessa42 on 08/15/09

Actually I think portion control is key to eating healthy. I lost 25 pounds using portion control I found that Basikbox, a new portion control lunch box really helps me carry smaller portioned meals to work. I dont' have to guess how many calories I'm eating because basikbox is designed with measured cups and a online meal plan guide. It is super simple. The box is offered only online at the company's website, basikbox(dot)com.

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Lynn - teaches Going FAT2Lean on 08/16/09

First off, I think that those of you who think you don't have to watch your portions must be very young or very active. Most restaurants serve HUGE portions and I if you eat too much of the wrong types of food for your body type, you'll surely gain weight. It might not show up until you are older but for most of us it will show up.
To me eating the right balance of proteins, carbs and fats for your body is key to health and longevity.

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