Diet Wars: Bertinelli Vs. Osmond

Valerie Bertinelli and Marie Osmond have as much in common now as they did in the 70's. Former small screen rivals, they've now become dietary rivals.
In one corner, representing Jenny Craig: Valerie Bertinelli.
Pounds lost: 49
Book deals: 1
Bikini-clad People Magazine covers: 1
Noteworthy Quote: "
Well, please. I mean, have you tried their food? But look, seriously, it's known that Jenny Craig has the best tasting food. That's just a fact."Future plans: Exercise DVD
In the other corner, representing Nutri-System: Marie Osmond
Pounds lost: 46
Book deals: 1
Bikini-clad People Magazine covers: 0
Noteworthy Quote: "
I didn't want to go someplace and be weighed in...Nutri-System was heart healthy, meaning it was low in sodium, and all the things that I had studied and knew nutritionally. And, it worked."
Future Plans: An inspirational album
Let's get ready to rumble....
Big Stakes
There is a lot riding on the results of these two celebrities. Endorsements from famous people can be a goldmine for weight loss companies if the celebrity in question achieves a noticeable and sustained transformation.
In terms of company profitability, the results of this "battle" will likely tip the balance in favour of the company who's spokesperson gets thinner the fastest - especially given that Jenny Craig and Nutri-System are similar programs (based on pre-packaged, calorie-controlled meals).
While gaining weight used to be considered career suicide, it has now become a formula for renewed success.
Jenny Craig spokespeople make somewhere in the vicinity of $1 million.
What Makes an Ideal Spokesperson?
There seems to be 2 criteria for the ideal spokesperson.
- Pretty obvious here, but said celebrity must have gained an appreciable amount of weight over the years.
- Someone who people can relate to: Although many celebs seem larger-than life (no pun intended, swear), companies need someone that the average Jane can be inspired by. Says Bertinelli "I look like your next-door neighbor...I mean, half of this country is divorced. Half of this country has been married. So I've been through everything that everyone else has been through."
Osmond also struggled with food and weight. At 15 years old and 110lbs, producers of the "Donnie and Marie Show" told her she was getting fat and that she'd be an embarrassment to the family.
Later in life she would battle post-partum depression, a rocky marriage and a son in rehab. It wasn't until the death of her mother from heart disease that she decided that she needed to change her life.
A Reality Check
While celebrity endorsements can provide substantial inspiration for those wanting to shed pounds, there are a few things to consider:
- Not only are celebrities paid handsomely to be spokespeople, you can bet that being in the spotlight provides a substantially increased motivation factor (your success or failure is in the public eye).
- I would also be willing to place a bet that these celebs are getting a whack of extra personal attention, experts and any other resource they may require.
- While portion control is vital for fat loss, these programs are expensive ($55-65 a week) and can act as a crutch - instead of promoting the skills necessary to prepare, cook and control portions independently. There is perhaps no better example than Kirstie Alley - who lost 75lbs on Jenny Craig and promptly regained all of it and then some.
Source: ABC News
Yes, there are comparisons to be made between the two stars, but calling it a "diet war" and pitting them against each other only perpetuates a negative environment where reaching your own goals are overlooked and progress is measured not by their own achievements but whether they "lost more" than the other person. This is not what a healthy lifestyle is about.
ReplyBut from the perspective of Jenny Craig and Nutri-System, these companies are in it to make money. That's the bottom line. So product competition is definitely a "war". I don't think they really care about how healthy we are, even if we're thin.
ReplyHi - I hate the focus on pounds lost. I just finished Marie's new book (Might As Well Laugh About It Now) and she has a really poignant chapter on the emotional and physical issues involved with her gaining weight.
It really was terrible what they did to her as she grew up and how they made it seem so important to look thin (which led to bulimia, among other things). The chapter, and interviews I've seen, are totally opposite to this idea of a pounds war and focus more on her fear that she'd die early as a result of her lifestyle.
Just for info, also, as a Marie fan, I can say -- Marie's future plans are to continue her sold-out show in Las Vegas through 2011, finish her third book and debut her talk show in September. I guess her CD would debut about the same time as the talk show. She also just signed a big deal to expand her home products, doll and crafts lines.
ReplyYes, these companies are in it for money for sure. Hey, I applaud the weight loss BUT they are getting paid, they then get this stuff for free when they can afford it & the average person mostly can't these days & they get new life in their careers...so they get a lot more than lost weight. Yes, and with people watching, you are more likely to lose the weight. But like many of these programs, people do gain it back, like Kirstie Alley. Although Weight Watchers has a good rating.
I just cringe at the 1200 calories a day but I know many do that to lose weight... I probably did way back when I knew less. Now I choose to maintain my weight by healthy eating & yes, working out a bit more than the normal because I want to eat more calories in the day. At 51, my body wants to hold onto every little bit! It was hard even when I was younger.
The other thing I disapproved of is this "I really cut back on my calories & worked out way more for this photo shoot". Yes, I understand people will do this for a shoot, but for me, I could probably take 7-10 days, manipulate my food, & be ready so I don't like that they say I lost all this weight but then do this for the photo shoot. I want to see them every day BEFORE the exercise/cut the calories just for the shoot!
ReplyAlso, let's not forget that as much as the celebs may claim to be "just like us", they are far from it. They are just like us except with loads of money in the bank. If I could quit my job and devote four hours a day to a highly paid personal trainer I would look great too! You can't tell me that Ms. Bertinelli got that bikini body by just sitting around eating Jenny Craig food. She looks great, but I'm sure she had to work out like crazy to look that good, and not just thirty minutes of walking here and there.
ReplyI just hate Jenny Craig and Nutrisystem and any other prepackaged meal plan that basically takes any thinking out of how to eat healthy. Any idiot can lose weight if you give them three boxes of food and say "eat one of these at 7 am, one at noon, and one at 5 pm and you'll lose weight". No duh, people! The problem is when you stop buying the food and go "off the program". That's when people gain the weight back. Kirstie Alley went off JC and gained all her weight back again because it didn't teach her how to eat in the real world; all her food was premeasured and prepackaged. Valerie Bertinelli is still on JC, so of COURSE she is still maintaining her weight. If she goes off the plan, she may indeed gain the weight back and then JC will just do what they normally do and find a new spokesperson. Same with Nutrisystem. They wouldn't make any money if they actually taught people how to eat on their own, would they? So they have to rely on people either buying their ripoff food for their whole lives or going on and off the program repeatedly, gaining and losing weight over and over again.
ReplyThe thing is that of course these companies are in it to make money. Unfortunately, many people are of the mindset that if they use these plans they will look like Valerie or Marie. I tried NutriSystem at one time and it is expensive and you still have to add your own dairy, fruits & veggies. As far as I am concerned the food is not that fantastic.
At 69, I was able to take off 33 lbs by following the Weight Watchers plan. Yes, they are also in it to make money and hope to sell their own food brands. But the biggest difference is they didn't tell me I had to eat their foods and they do promote healthy eating and exercise. They also promote keeping it off for members attending meetings by making if free if you stay with the 2# +/- of your goal. My only complaint is that when you do it online only there are no freebies but I can understand the reason that there aren't
ReplyHi,,,while celebrities like all of these women lose weight,,they are paid very handsomely as we all know. The issue is what will happen after the camera and lights go off, as yes we did this happen with Kirstie, who had the courage and guts to come back and tell us yes, she screwed up again. This has happened to many women including myself but for the past 20 years or so I have had 140 pounds off and I did it all by myself with diet but more important exercise has been the key to my success. The other part is the motivation and attitude that you need to keep focused on a daily basis. My hats off to all of them but time will tell who will be a long-term success.
ReplyI must say, to those of you that have never had to "diet" and no nothing of these plans, do your research. Nutri-system is just not about "pre-packaged" foods....yes, they do send you your main course, but you have to incorporate fresh vegetables, fruit and dairy into the meals they send you. The food is not the most appetizing...for I have done it, and lost 40 lbs and kept it off. I went from 150 to 110 and have kept it off for a year, because Nutri-system taught me how to balance my meals and eat nutritionally. I go to the gym, work out 4 days a week, on my own, without the help of a personal trainer. So, don't think these "stars" did it just because they are rich. You have to put the cheetos down, get your butt off the couch and just do it!!
ReplySome people feel that they need help from someone or a plan, to lose weight. So they may go for one of the pre-packaged meal plans. Those same people should also be part of a low cost online weight loss program. They offer all kinds of weight loss help. By following their overall advice, they would then be able to transition onto their own planned diet. The pre-packaged meals can be a good way for them to lose some weight and lead them to then do it on their own.
ReplyNo one ever mentions HFCS, and all the hormones in the American Diet. American food sucks. You can't eat anything in America without HFCS or hormones. UK has become the same way since American poison is available there. End the Corn Subsidy NOW!
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