Login

VitaminWater = Sugar Water?

vitaminwater.jpg

CSPI has filed a class action lawsuit against Glaceau VitaminWater (from the Coca-cola company) citing "deceptive and unsubstantiated claims".

"When I bought VitaminWater, frankly I thought I was doing myself a favor health-wise," [...] "I was attracted by the prospect of getting extra vitamins. But I had no idea that I was actually getting almost a Coke's worth of sugar and calories. There's no way I would have spent money on that, had I known."

Coke has called the lawsuit "ridiculous and ludicrous" claiming that "Consumers can readily see the nutrition facts panels on every bottle of Glacéau Vitaminwater," (src).

There is no doubt that VitaminWater marketers have a taste for hyperbole: "bioactive components", "the inside is natural, the outside is plastic". However on a serving for serving basis, it is not quite as sugary as a Coke.

VitaminWater Power-C: 13g sugar per 8oz (src)
Coke: 27g sugar per 8oz (src)

However, VitaminWater comes in 20oz bottles which equates to 32.5 grams of sugar per bottle.

The best place to get your vitamins is from food (fruit & veg), and don't expect any health miracles from drinking VitaminSugarWater.

More like this in Big Business · Jan 23, 2009
Print
Email Bookmark and Share

26 Comments

VegasDragon on 01/23/09

I personally believe that this is pretty bogus. I mean come on, us human beings have the ability to pick and choose what we put into our bodies. Obviously the only excuse for putting something in your body that you don't need or want there is that you can't read what's on the back of the bottle. That wasn't it either because I bet these people who drank Vitamin Water probably only drank it in the first place from reading the ludicrous statements on the front of the bottle.

In all seriousness though, we are responsible for what we consume. I work at McD's (high career aspirations, I know, lol), but you wouldn't catch me shoveling down big macs and double cheese burgers down my throat on the daily.

Just my 2 cents.

Reply
Regina Wilshire on 01/23/09

I stopped buying vitamin water when they added sugar - when they first introduced the line, years ago, it was simply flavor-infused water with some vitamins, and it was pretty good too.....then they added sugar and that was it for me, I stopped buying.

Reply
Antigonos on 01/23/09

I think all these "vitamin" and "flavor-enhanced" waters are actually quite dangerous, especially the clear ones. I'm a type 2 diabetic, and thought I was drinking water when a workmate offered me some -- and not every diabetic reads every label. Let the manufacturers call the beverage something else, but let "water" be pure dihydrogen monoxide.

Reply
ayse76 on 01/23/09

Oh please--if you're concerned about what you're putting into your body (and you REALLY should be) if you have diabetes), then look at the label. That's the reason they're required. Food companies have been touting fortified junk food as "health" food for decades. It's nothing new. It's like looking at a box of Cinnamon Toast Crunch, seeing "Whole Grains" on it, and assuming it must be healthy as well. Come on now.

Take some responsibility for what you are consuming!

Reply
kb on 01/23/09

true the read the labels. also, come on diet blog, can we not compare the sugar in 32 oz of this to the sugar in 8 oz of coke? bad science. It's true that there's more than one serving in these bottles, but when was the last time anyone saw an 8oz bottle of coke. and on a blog that tells us to read serving sizes, no less. I'm disappointed.

Reply
Ben on 01/23/09

I don't care about Vitamin Water. People who pay money for water are already deep in gray territory as far as wise purchases go. It should be obvious.

But the CSPI is a bunch of fascist losers who preach hatred for different foods. They're a lawsuit-for-profit outfit.

If the CSPI says something, it's a half-truth at best.

Please stop giving them attention. They use the attention to hurt people.

Reply
missy on 01/23/09

They were giving these out free at my gym the other day (the reps came in and were doing so). They came over to me and were like, 'Free Vitamin Water'? The color of it alone sent off red flags for me. I just simply said, "That depends. How much sugar is in it?" You could see thier faces get sqeamish. So I took it and looked at the label and handed it back to them and said no thanks.
I'm at the gym to BURN calories and increase muscle mass, not replace 140 calories and add a ton of sugar.

Reply
Evalynne on 01/23/09

Lawsuits like this are ludicrous. When will people accept responsbility for their own choices??? Coke is right - everything you need to know is right there on the nutritional information label, which we are all free to either read or ignore.
When this stuff first came out I went to buy some, read the label, scoffed and put it back on the shelf. Maybe she should have done the same.

Reply
David at Animal-Kingdom-Workouts on 01/23/09

I think this shows again the value of reading the label. For myself, I rarely buy these kinds of drinks. Plain water (from the tap!) is good enough for me.

- Dav

Reply
The Baroness on 01/23/09

I think that people can look on the back of a product at the nutrition info and that a lawsuit is certainly not in order.

It is sad, however, that these companies are trying to exploit the general public's lack of knowledge about nutrition. I know many, many people who are confused by the words "vitamin", "fat free", "low calorie", and especially "DIET", plastered all over any product that qualifies. Not everyone is used to dieting and good nutrition like we are, and when they are genuinely making an effort, it is really sad that they are purposely confused as often as possible.

Reply
Spectra on 01/23/09

This is why you READ LABELS! My cousin's a diabetic (type 1) and she is super-diligent about anything she drinks...if it's a soft drink with sugar in it, she doesn't buy it. How hard is it to look at your Vitamin Water really quick before you buy it to see if it's calorie-free or not? If it's really that important to you, you check to see if you're getting a crapload of sugar along with your vitamins. I don't buy water, vitamin-enriched or otherwise, but if I did want to try some I'd definitely look at the sugar content. The types of things people will sue for is limitless, just like the amount of stupidity in the human race, apparently.

Reply
EmmBee on 01/23/09

I can see both sides of this. People should have personal accountability for their health and what they ingest. But all day long at the library where I work I get asked questions that have the answers posted on signs. I had a guy earlier today who wanted help printing his w2. On the screen, it actually had a javascript pop up box that pointed to the print icon, and said click here to print. When I pointed it out to him, he clearly felt stupid.

People just don't bother to read what is right in front of them and I think manufacturers are taking advantage of this by putting healthy sounding things like Vitamin Water in big print on the front, which is about as far as 90% of the population reads.

Reply
Out of Shell on 01/23/09

i know it's just crap sugar water with "vitamins" gimmick, but i will admit that sometimes i buy it. hey, it's yummy, refreshing, and i think that i justify the junkiness of it by saying "but hey, it has vitamins in it, so it's better than a soft drink, right?" ...which is clearly what the manufacturers are hoping people will do. sigh.

Reply
Tom on 01/23/09

Hey,
I think it's really not a good idea to drink vitamin water.we should read the label before buying,as we are accountable for our own health..

Reply
Katie on 01/23/09

I'm all for regulation and the government intervening in the market for the interests of consumers at large, but this is a bit much. It's called a label. If you know enough about nutrition to know that you should be getting a lot of vitamins, I presume you know how to read the nutrition facts.

Reply
kat on 01/23/09

Duh...read the label. And to the diabetic that says he doesn't read every label....you are literally taking your life in your hands. You REALLY need to know what you are putting in your mouth. Period. EV.ER.Y morsel.

K
Type 1 diabetic

Reply
Cari from ditch diets on 01/23/09

Doesn't surprise me at all to find it's just another sugared water + a few additives. I've never looked at the label because I've never bought the stuff and have no intentions of buying it in the same way that I wouldn't waste my money on carbonated drinks or those caffeine-filled ones either.

Reply
Laura on 01/24/09

I'm with those who can't believe people don't read the labels. Actually, let me revise that: I can COMPLETELY believe people don't read the labels (it galls me to see how many idiots there are in the world who then try to blame other people for their own problems). However, look at the bottle. Does your regular tap water come out red and pink and blue and yellow? A child could tell you that's not water.

Reply
Never teh Bride on 01/24/09

That's horrible. Hasn't CSPI ever heard of reading the label? Someone must have been reading the label at some point to know there were vitamins in the product... did they just miss the part of the label mentioning sugar?

Reply
Adam on 01/24/09

good for the lawsuit, we need to start pressing the food industry to stop misrepresenting the public, people that drink this beleve its healty, its not!

Reply
v on 01/24/09

I am just surprised no one talked about children. They definitely don't read labels. But maybe dad said Coke was bad, and mom insists he take his vitamin pill... so the kid is "good" by choosing vitaminwater.

It can also be a problem whit vending machines. You just can't always read the label before buying.

Reply
Markus Jais on 01/25/09

I wonder why people are still so hooked on supplements. First I thought this is just the way in the US. But in Germany, where I live, more and more books come out that tell the people they need extra supplements. Of course, it becomes clear why when you look at the author's website. He often sells the stuff.

Today, in many countries (all in North America and Europe), we can buy almost every food we want. There is high quality and even organic food almost everywhere. With the right nutrition, I don't think anyone would need supplements (unless one has some form of disease).

Law suits are just a sign that there is something seriously wrong. If the consumers where more educated (maybe by government without big corporations behind it), people would buy healthy food and the whole supplement industry would be bankrupt.

People always want shortcuts. But there are no shortcuts in live. A healthy nutrition is more work than just taking supplements and vitamin water. But it isn't hard, either. And it's definitely worth doing it.

Reply
rife machine on 01/25/09

An average bottle of vitamin water is packed with over 100 calories, and loaded with serious amounts of sugar for flavoring. It’s almost as bad as drinking soda, and surely won’t help you on your mission to keep fit.

To get your vitamin punch, drink regular water which has zero calories.You’ll stay hydrated, and get the nutritional boost you’re looking for without the added calories.
a healthy food and nutrition will make you perfect.rather than that trying out these kinds of vitaminsugarwater wont at all work.also try to take vegetables that are vitamin rich which gives direct vitamins.

Reply
John's Weight Loss Blog on 01/26/09

I am in favor of enacting legislation that improves prodcut labeling so that it is not decpetive to consumers, although in this case I don't think it is deceptive from what I can tell. What drives me nuts is seeing a 16oz bottle being described as 2 servings, things like that.

Reply
Charles on 01/26/09

This always brings up the point between personal responsibility and corporate ethics.

There is no way we can know everything we need to know, so I think it's important for companies to be ethical.

In every industry companies hype there products and are often on the line of deceiving people.

Reply
user-pic
Jessica12345 on 07/30/09

If you live in the Balt-Washington D.C. Maryland Virginia area, there is a new vitamin water out called Aquaplus. It tastes great and has 0 calories and 0 sugar! It also gives you a little bit of an energy boost and helps me with working out

Reply

Add Your Comment

Required
Required (never displayed)
Comments may be held for moderation.

©2003-2009 Diet-Blog - All Rights Reserved | Privacy Policy | Terms of Use | Disclaimer