No More Size Zero Models?
The Times Online reported:
At last, slowly and from within, it seems fashion is falling back in love with the things that make women truly beautiful: confidence, sex appeal, health.
This season in London, models like Daisy Lowe are being lauded - models who, in the words of New York fashion magazine writer Amy Larroca, are "lush and sparkly, with nary a jutting collarbone in sight".
In particular, experts in the fashion industry are emphasising a return to models who have healthy, womanly figures - particularly for advertising and PR campaigns. There is also an encouraging move towards models who are willing to speak their mind; The Times quotes Anita Bitton, a casting director in New York, as saying:
I love working with girls who have opinions. For campaigns, people want more at the moment. They want multilayered, a girl with a voice. They want a degree of approachability and reality that touches a nerve in the consumer.
This is definitely encouraging news, signalling a move in the right direction. It's good to read Bitton's focus on the whole person - on "girls who have opinions", rather than vapid models who just exist as clothes-pegs for the latest fashion pieces.

uh huh.....sure
I'll believe it when I see it.
ReplyThey have been saying this for a while now
They enjoy blowing more smoke up our rears every now and then I guess
I think the runway models will still continue to be very slim, considering that they are there solely to be "clothes hangers" for the fashions. The designers would probably object to having to make samples in larger sizes for shows. But I have noticed more realistic looking models in magazines and catalogs. I'm guessing the transition to "real" sized models will be slow and gradual...but definitely a breath of fresh air.
ReplyThey may start using more models who are not as thin as the ones predominately used now but they will not replace thin models. Thin models are not going any where, imo. I also believe that this is more of a phase rather than something long lasting. The modelling industry is notoriously fickle but the most enduring "trend" seems to be that of thin women.
ReplyI'll believe it when I see it. I caught a few minutes of the show about Janice Dickinson's model agency last night - it was sort of like watching a wreck, it's awful but it took me about 10 minutes before I turned it off. She had some "new models" she was showing to some "old models" and berating them because the new girls were skinnier. No one old or new looked like they had eaten a decent meal in their lives. Everyone looked like they were suffering from an eating disorder and most of them looked like they should be in hospital, not on TV. She was viciously berating one girl who almost looked normal (a very thin normal) for being fat.
If this show is at all indicative of what goes on in the modelling world (something I know nothing about) then no one has told them that models don't have to be size zero anymore.
And what is with those lips on Janice D????
ReplyJust as a side note...I read an article about Rachel Zoe (the infamously skinny stylist to the stars) and she admitted that sometimes she'll go all day and realize at 7 pm that all she's had to eat all day is "coffee and half a grapefruit". Yet she claims she's healthy and doesn't advocate uberskinniness in her clients. Riiiiight.
ReplyIt has taken long enough for people to wake up and see that girls like Daisy Lowe look gorgeous not painful to look at with bones sticking out, sickening to watch them on every runway.
ReplyDesigners take heed, design for the shapely woman and girl, there is more of us around !
I subscribe to assorted magazines, from diet to cooking to religious to, yes, fashion. And I have yet to see something other than very, very, very, very, VERY thin women populating the spreads. I'll believe it when I see it, as well.
I have seen more flesh in certains specific ADS, but not the editorial features.
The Princess
ReplyAnd Janice Dickinson is a whack job. Funny how her tolerance only extends to certain groups. Be fat and she hates you and doesn't wanna look at you.
The Princess says Janice is persona non grata in her princessipality. We don't like skanks.
ReplyEven if they gain enough weight to be considered 'healthy', they'll still be far more underweight than the average american woman.
ReplyWho knows. Thy might start with size 1 and get as far as size 2. However the height of the model makes a big difference. It would be cool if they came out with a whole new line of fitness models (not body builders). Models with some healthy lean muscle, just not too lean.
ReplyI TOTALLY agree!
ReplyI'd love to see them shake the entire 'cookie cutter' image of a model right up....no more 5 foot 11, 90 pound weighting bonebags.
Healthy women who are toned and fit and gorgeous. Something to really ASPIRE to!
When they say models will be getting bigger...yeah. They might increase the size 0 to a 1, or the 1 to a 2. It wont go much further than that, I can guarantee it
I think natural body builders are hot!
The open bodybuilding competitions don't really show, but if you look at the ones with a very strict emphasis on drug free and the women look great.
ReplyThey may look great - but do you know the price they pay sometimes. I share the story of one women at
Replyhttp://www.ditch-diets-live-light.com/ms-fitness.html
Natural Bodybuilding contests don't test everyone.
ReplyYeah, I'd DEFINITELY like to see some models that are average height, moreso even than average weight. I hate, hate, HATE it when I see outfits on tall models and then when I try it on, I look like a drowning midget. Seriously, I'd love to see some models that are size 1-2 and maybe only 5'4"-5'7" thrown into the runway mix.
ReplyFINALLY... girls with some curves on them!
I always tell my clients to focus on building some muscle and reducing fat... which increases their net weight but in the mirror they look ALOT better.
Now if the fashion industry can catch up...it would be a good thing.
-Sahil
Replyflawlessfitnessbook-com
Yes, this may never happen but I'm okay with that. I expect runway models to be thin and hungry-looking. But as long as there are things like Dove campaigns promoting a healthy body then I'm happy.
As a personal trainer, I am constantly bombarded with women and their body issues. But I always tell them to focus on how they feel and not to obsess about ridiculous things like "bra fat"!
thanks for the good article
ReplyI find curves to be very sexy. It's about time we start seeing curves as natural and sexy, and jutting ribs as unhealthy and unattractive.
Replyi dont think models should be this skinny because it incourages other young and fat kids to starve to death
Reply