SubscribeTurn Grocery Shopping into a Workout?
The largest supermarket firm in Britain, Tesco's, has introduced a new "Trim Trolley" to help shoppers burn up extra calories whilst buying groceries. It has attachments usually seen on gym equipment - a large resistance wheel between the two rear wheels of the trolley, and a heart rate monitor.
Using this special trolley could provide a significant exercise boost, almost doubling the calories burned by the average shopper. The Guardian reported that:
"Shoppers are thought to burn up about 150 calories during a typical 40-minute visit to the supermarket ... but pushing the Trim Trolley for the same time with the resistance level set at seven - with 10 being the hardest - the average person would use up 280 calories, the equivalent of a 20-minute swim."
Is the introduction of this trolley a sign of our over-packed, busy lives, showing a desire to cram in exercise wherever possible? Or is it a practical way to help shoppers focus on their fitness and, perhaps, resist adding that extra packet of chocolate biscuits to the trolley? (Presumably, the more items you pack into your trolley, the heavier and harder to push it gets...)
And, at a cost of £500 compared to the usual £70, is it worth it for Tesco's? Would your choice on where to shop be swayed based upon whether you could get some extra exercise by pushing a Trim Trolley?
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Eh, it could be helpful for some people I suppose, but I'm guessing the vast majority of shoppers would find it to be a gigantic pain in the behind. I get frustrated at the store when I grab the cart with the stuck wheel that makes it super-hard to push it, lol. I never think of it as being a good workout; I just think it's a big pain. And the heart rate monitor is just a tad overkill. Maybe stores could buy one or two of these carts for those people that want to use them and just keep the regular carts for people that don't.
ReplyMaybe the store could just provide 2-year-olds to shop with everyone as well... adds about 30 pounds to the cart, makes you want to shop faster, and keeps you from sneaking junk when you know they'll be asking for it later.
I don't think the shopping cart would send me to a different grocery store - I would probably just be annoyed, although I can see it drawing some people in.
ReplyI think this is Tesco yet again trying to prove to the British public that it is 'our friend' and that we can trust them to help us be healthy (no we can't - just like all the other supermarkets they push the junk all the time, and try to make it sound healthy, because that's where the big profits lie).
This is probably just a promotional exercise for Tesco. No way are they going to spend £700 on a trolley!
ReplyHow about a supermarket that doesn't sell processed high calorie high sugar cr*p as food...that might work too? Heart rate monitor? For what? Interval shopping sprints? I'm not a fan of things that promote "you just need to exercise more"....you know since diet is like 85% of where weight gain happens and weight loss begins...why focus on that afterall. (note bit of sarcasm)
ReplyHehehe! As a mom of six, I agree with Rebecca!!
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