Are You Chubby or Stout?

by J. Foster

Nowadays we have a polite name for clothes sizing: Plus-size.

Back in the 1950s Lane Bryant had different words for larger sizes.


chubbies.gifA free catalog of clothes for girls who are "too chubby to fit into regular sizes".

stout.jpgThe size of this womans waist is... well... not really what I would call stout. The reason for her smile is because she is wearing a "Gay Percale Frock".



From Lulu's Vintage and Mom's Basement.

More like this in Media Watch · Mar 26, 2008

19 Comments

staci on 03/26/08

i'm so glad that times have changed. Adds like this would have made me cry. My mother in the 50's never went to lane bryant, she said it was so embarrassing because of how they made a bigger girl feel, even though they were a company just for such women. she made a lot of her clothes until the 70's- it is a little demeaning.

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SCal on 03/26/08

People are way too sensitive and so easily offended these days.

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Red on 03/26/08

I seem to remember shopping for "husky" sizes as a child.

Any word you substitute for fat quickly acquires that stigma.

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Heather on 03/26/08

Hell, people can call me whatever they want, I look the same way whatever word they use...
but manufacturers should know to be nice if they want people to buy things :)

However, I grew up with "chubbies" have a different connotation all together. :o

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JimK on 03/26/08

::raises hand:: I got "husky" clothes from Sears all my life. Husky Garanimals as a wee one and whatever mix&match they made for slightly older kids until I was 13 or so. Now I'm "Big & Tall." This time next year I will finally, for the first time since I was like, 5, be able to shop in the regular department of the same stores as everyone else.

I know I shouldn't care, but I do.

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Chicken Girl on 03/26/08

I would like the first ad a lot better if it said "free for chubby girls" rather than "chubbies". The way they phrased it is a lot more offensive than the word itself. Call me a chubby woman if you want (it's true), but I am still a woman, not a "chubby".

As for the second one, aside from the fact that the model they used is not "stout", I don't mind that word at all. It reminds me of Winnie the Pooh. :)

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Spectra on 03/26/08

Ha, well it's kind of funny to me that even back then, Lane Bryant used normal-sized women as its models instead of curvier women. I had a hard enough time shopping in the "plus-sized" section when I was heavier...I can't imagine having to shop in the "chubby" or the "stout" section!

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Olga on 03/26/08

Wow, I guess there are reasons that people have moved towards being more politically correct over time? I wouldn't mind stout if it didn't have such a manly connotation, I think.

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Trent on 03/27/08

It's not that we're more politically correct...it's just that the meaning of the words has changed. Right now, an attractive large woman is often called "BBW." This is already starting to become an insult. Soon a new word will be found....and that, too, will turn into an insult. Repeat ad infinitum.

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Jan74 on 03/27/08

I'd like to look like the "stout" model, but I'm afraid I'd need a corset to be as "fat" as she is.

To be honest, it makes no difference to me. When I was bigger, I didn't prefer the stores that said they carried "specialty sizes" (talk about an euphemism) over the ones that said they had clothing for "chubby women". It is all the same, when you don't fit the regular sizes, you feel just as fat regardless of what they call it.

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lynn on 03/27/08

i would rather shop at a place called waddle world than have to decide if i am chubby, stout, plump (pleasing or not) or a bbw. i am fat. i buy big, larger than average clothes. i am never embarrassed by shopping at such places. i would be a lot more embarrassed walking around naked. whats the problem with people accepting adjectives. it is no longer socially acceptable to describe people anymore. black, gay, retarded, and fat among others are taboo.

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NotDieting.com on 03/28/08

The stout model looks pretty slim to me. I love the term chubbies, it's like they're disregarding the fact that they are humans altogether!

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Kailash on 03/30/08

Stout is cool. Sounds like "strong". I also enjoyed wearing husky jeans as a child and pre-teen. Much better than slim jeans, aka chicken legs.

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Rene on 03/30/08

I was very skinny all thru my high school years and early twenties and totally made fun of and the other girls hated me - now the skinny anorexic look is in and I'm fat! It doesn't really matter what the terms are for people that look a certain way, there will always be a term whether your fat, skinny or normal. What is normal? It seems to change with each generation. I'm fat and happy and I'm a lot less self conscious about the way I look now than when I was thin. A plus size is any article of clothing that is a double digit- I do not think that someone 5'9" that wears a size 10 is a plus sized woman - she is normal and looking great. So perhaps chubby and stout fit the times, but I'm fat, fluffy and proud of the 2 children that helped my body look this way.

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PatriSpain on 03/31/08

Then, as now fashion uses slim models to sell their clothes (albeit today they look bulemic) with the intention that the 'fuller' target market will subconciously think that buying their clothes will make them look that good.

It is the same as using very young women to advertise the anti-aging face creams.

This was a fun article...brought back memories. In Germany, the larger sizes were called Vollschlank meaning 'full slim'. I don't know if that was meant an an obvious tongue-in-cheek description, but it is so funny!

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Jan74 on 04/01/08

I saw a store that advertised "Special sizes for special women" last week. While it was meant to be cutesy, I couldn't help thinking it sounded worse, as in, if you wear these sizes, you are a different kind altogether.

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Spectra on 04/01/08

I get ticked off when I see plus-sized clothes marketed as "clothing for REAL women", as though anyone who isn't plus-sized isn't a real woman. I have no problem with clothes being larger sized, but I wish they would PLEASE stop insinuating that slim women aren't "real" women.

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Supplements Canada on 06/12/08

Plus size is definitely a lot more marketing and feeling friendly than Chubby.

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Emilie on 07/17/08

Well, the woman in the second one looks almost, maybe, if I suck in a bit, me. So, am I stout?

Wow. I already feel fat enogh and I can't imagine looking at that like they wanted me to buy clothes that say "STOUT".

Thanks, I'm sure that I'll feel beautiful now.

*rolls eyes*

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