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Sugar Can Help Prevent Overeating

Here's a useful "diet dodge": Enjoy an ice cream shortly before lunch - it will prevent overeating at lunchtime.

Good advice? Am I serious?

sugar-ad.jpg

This is what happens when nutritional lobby groups advertise. The Sugar Information Inc placed many amazing ads during the 60s and 70s. The theme was sugar as a source of energy (see another here).

The great irony is that despite artificial sweeteners coming into vogue about this time - we have continued to put on weight.

This particular scan is from Woman's Day 1971 (scanned by Miss Tia / LiveJournal).

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32 Comments

Jan74

Those 400 calories in the ice-cream and cone will help you save 200 calories at lunch for sure.

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staci

i realize why they thought that way... for that age, it makes perfect sense, actually LOL

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Katie

Yup, eating sugar sure helps you control your appetite...which is why my eating goes nuts whenever I eat sugar from anything other than fruit or a little bit of honey. Makes perfect sense.

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Kailash

It might work for some people and in some situations. Particularly when not having a predetermined meal portion, where one might wolf down too much food before the stomach and blood sugar register the change.

Yet, it would surely be better to eat a piece of fruit than an ice cream cone!

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Jan74

They've done similar studies with nuts, showing how eating 2-3 walnuts or 5-6 almonds 10m before eating will help you eat less.

That makes sense, cause fat + fiber + protein = satiety. Sugar + fat, not so much.

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Red

Do you have links to these studies? I wasn't aware they'd done such studies on satiety, and would be quite interested in reading about them.

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Jan74

This one is just a snippet, but it is similar to the one I originally read:

http://www.webmd.com/webmddiet/news_articles/satiety_the_secret_sauce_page2.html

This one talks about the same research I read about, a bit more in depth:

http://www.lifetimefitness.com/magazine/index.cfm?strWebAction=article_detail&intArticleId=480

This quotes the book You on a Diet:

http://health.discovery.com/fansites/droz/excerpt.html

This one is pine-nut oil, but also interesting:


http://www.diet-blog.com/archives/2006/04/06/pine_nuts_appetite_suppressant.php


This one is more related to obesity and heart health:

http://www.bluediamond.com/retail/nutrition/index.cfm?l_tableid=7

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PatriSpain

...yes, and a total of about 6 walnuts throughout the day (or all at once) will lower cholesterol in most people...that is if one is doing other things right...like MOVING (at least mild exercise in some form...) and drinking plenty of water (as in H2O2 and not some substance the body has to deal with). This is something that came up ages ago in Europe here, (forgot which country). Then the FDA 'discovered' the fact.

Do a google search about walnuts, 'walnuts +cholesterol' or 'walnuts +diet'. For the lowering appetite question 'walnuts +satiety' (without the apostrophes).

Reply
Chicken Girl

The only way that's a "diet dodge" is if she pushes the ice cream right off the cone with her tongue, like it looks like she's going to.

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Dr. J

The tongue is a weapon and a friend :-)

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oddblot

It's ok, holding her eyes open with that much mascara burns at least as many calories as are in the ice ceam!

As for the rest of us, time to stock up on Maybeline.

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PatriSpain

In that era, false eyelashes were a must-have...AND lots of mascara with them too. You're right...burns lots of calories keeping those peepers open!

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Regina

See the size of the ice cream scoop? Today that's smaller than a kid-size cone for sale!

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Dr. J

That's funny Regina! I didn't notice till you pointed it out. I've gone back and looked at photos of people who were supposedly fat, "back in the day," and have been surprised by how really small they look now :-(

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Regina

Check out that mascara too! Goodness gracious - so Tammy Fay-ish!

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PatriSpain

...and that alone is one of the major contributing factors to the obesity problem in N. America - the 'more is better' attitude adopted by the fastfood industry.

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Zach Hunt

Isn`t there more calories in the ice cream than there would have been in my whole lunch, dosen`t make sense to me, how can that work for me.

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Regina

What do you eat for lunch? 1/2 cup (very decent scoop size) of vanilla ice cream is 133-calories (as per USDA Nutrient Database) for full-fat regular ice cream!

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Spectra

If you read the ad, the logic is really roundabout. It's sorta like the McDonald's snack wrap ads...people make poor decisions because their blood sugar's low from not having a fatty chicken snack. That's basically what this ad is saying: if you eat sugar, it'll give you the energy to make better decisions for your lunch. I'm pretty sure an apple or a handful of carrots would give me more than enough energy to have the willpower to turn down a pizza for lunch.

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Linds

What catches me is the phrase 'undereat'. Are people that aim to undereat really going to spring for an ice cream? I think more fortuitous wording would have been 'Willpower to avoid overeating'.

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Steve Parker

I think I heard Dennis Prager on the radio a year ago say that eating a tablespoon of olive oil before meals cuts down on total daily caloric intake. I haven't searched for the supportive scientific journal article yet, if one exists. Prager is usually pretty careful about facts.

This ad reminds me of the old cigarette ads (Chesterfields?) in the 1950s in which physicians promoted smoking as healthy.

-Steve

Reply
Tina

Seth Roberts wrote a book called Shangri La Diet that encouraged drinking extra light olive oil or sugar water before meals.

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PatriSpain

You're joking...sugar water????

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missbossy

Actually he said any tasteless high-calorie liquid (highly diluted sugar water or oil in water) to be consumed well away from meal time. He has some research which indicates that this can change the body's set-point by disturbing the brain's perceived relationship between taste and calories. He claims to have lost a lot of weight this way.

It's an interesting idea but doesn't seem borne out by other research. It has worked for some people but then again with a large enough sample size, someone will lose weight eating isecream before meals.

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PatriSpain

When I saw the header for this article, I thought 'sounds like the industry sugar-push info of the 60-70's'. And so it was.

After that came the artificial sweetener push (diet drinks, foods...) and then the rising increase in various metabolic problems, allergies, neuro-toxic problems, obesity...

With all the good info these days, who would really believe that a diet drink/food is better than water/real food?

And flavoured water? Oh, please...more chemical cr** ? Why not try the novel idea of...dare I? REAL water, just as it is or perhaps with something REAL in it like, lemon, mint... ;>D

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missbossy

This add is a fantasic find. I love the sexual overtones in the "push for health" ...

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missbossy

"add" = "ad"

&^$%^$&*

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Alexa Fleckenstein M.D.

Paid for by the sugar industry - and the dairy industry too?

Eating junk food feeds the wrong bacteria in your bowel, and they make you crave more junk food - a endless cycle.

Read up in my book: Health20 - Tapping into the Healing Power of Water", McGraw Hill 2007.

[The title is a bit misleading here - sure, the book tells you all about water health. But a big chunk is about foods and overweight, especially the concept of inflammatory versus anti-inflammatory foods].

Alexa Fleckenstein M.D.

Reply
Ryan

Soy is just as dangerous and still pulling this crap right now.

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Jan74

But it will prevent heart disease! Cure menopause! Not to mention prevent all that deforestation in the rainforest where cattle graze freely now!

/irony

The last one is my favorite, being Brazilian. You know why they are chopping down the rainforest? For the hardwood to make your dining room table and desk, not for your hamburger. There isn't enough cattle in the rainforest region for locals, who eat basically fish and chicken already. The beef the people in the largest urban centers close to the rainforest region eat is flown in all the way from the South of the country, and it costs 3x as much as anywhere else. The fact that the soy industry spreads that somehow the meat in your burger in the US came from the rainforest is hilarious.

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symese

If I ate icecream before lunch that would fill me up and I wouldnt eat the healthy lunch of fruits,veggies seeds and nuts, I normally eat. My usual lunch is around 300 cals. So eating icecream makes no sense to me. But I do eat icecream a couple times a month. I love it.
Linda

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Nate Atkins

Too bad that quick fix will cause extra fat storage because of the release of insulin.

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