Lickable Ads
If you happen to see someone burying their face into People magazine this week - it'll be the lickable ad in action.
Welch's Grape Juice has somehow been embedded into a full-page advert.
The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: "For a TASTY fact, remove & LICK." (via Wall Street Journal.)
Apparently if the sticker has been lifted - then someone else has already run their tongue over the page.
Scented ads are one thing - but saliva on magazines is another thing altogether.
More like this in Big Business
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When I was in my youth we used to have scratch and sniff you had a picture and scratched it, then whatever was on the picture my had oranges on it it smelled of them, this seems a variation of that.
Its a latest try before you buy tactic none the less very good though.
ReplySo, if this is an ad that you can lick, will it have an ingredient statement and allergen declaration on it too?
ReplyOkay, that's just a little weird. I don't think I want to lick a magazine page.
ReplyIt would take something yummier than grape juice to motivate me to give it a try
Eww. First of all, it seems more than a little gross to lick a magazine page even if no one else has before you. Second, it makes me wonder how the heck they made it taste like the grape juice. Not something I want on my tongue, thank you very much.
ReplyKids will love it, so that's who it will be marketed to.
ReplyWatch out for those copies in waiting rooms!
ReplyRegina, too funny and pretty darn nasty!
ReplyOMG...Just the thought of browsing a magazine in the checkout line and discovering that the lickable add was licked already, and by whom? Someone elses snotty nosed kid (not a kid hater, have 2 of my own) possibly. . . turns my stomach! Do they really want a loss in sales? Kind of looks that way. I won't buy for sure!
ReplyThis is why i don't like People.
ReplyWeird, a little gross, but nonetheless awesome!!!! It's like the lickable wall in Willy Wonka's... :D
ReplyWasn't there some discussion of "smelly-vision" (TV emitting scents) a few years back? This seems similarly gimmicky and short lived...
Licking stamps is about as far as I'll go!
Ali
ReplyAnother reason I never buy anything but Scientific American in a store. I know no one will be abusing that one.
ReplyEw, that is so gross!!! I get grossed out enough when I'm reading a copy of a magazine and someone else has opened those perfume samples in it already. I think about someone else rubbing that on their bodies...a lickable ad would be so much more disgusting. Do they not know how many diseases are spread via saliva??
ReplyHopefully people won't get confused and start licking the perfume samples while rubbing their wrists with Eau de Welch's.
ReplySomeone will get a papercut on their tongue and sue. Goobers, wonder if mold starts from the wet stuff left behind.
ReplyAs weird as this may seem, I completely see advertisers looking to push the envelope with more things like this. The more interactive and especially personalized the ads, the better the potential for sales.
This is only the beginning.
Reply