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Pepsi Raw

pepsiraw.jpg In the US last year, both Diet Pepsi Max (high in caffeine) and Diet Coke Plus (a vitamin-enhanced cola) were released.

In the UK however, Pepsi have just launched Pepsi Raw - a new cola based on "all natural ingredients".
What are these ingredients?
[...] apple extract, plain caramel colouring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water. It is paler in colour and less fizzy than other cola brands.
Apparently there is no caffeine or phosphoric acid.

A typical Pepsi contains this:
Carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, natural flavors
Pepsi are careful not to market it as a health drink : "We're not saying it's healthier," a spokeswoman said. "It's a premium drink for people who like natural products." (from Times).
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42 Comments

Mark

Hmms sounds like Pepsi are getting aware of what they are selling just another fad as I see it.

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RooGrrrl

Anyone taking bets on whether this product will be more successful than Crystal Pepsi?

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soozeequeue

What's the opposite? Pepsi cooked?

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Spectra

They're capitalizing on the whole "cane sugar vs. HFCS" sweetened beverages. Jones Soda Company has been doing it for a few years now. It's a way to sell soda to people like my brother-in-law, who thinks HFCS is the devil but will drink natural sugar because he thinks it's somehow healthier. I'm sure Pepsi will sell this stuff for twice as much as regular Pepsi and make billions.

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Linds

With Spectra. Probably not a bad decision, marketing-wise. Can't see it taking off seriously however. I wonder if coke will have a retaliatory 'raw' coke as well.

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Fitness_Fanatic

Well, no phosphoric acid by itself is a good thing. That stuff just eats away the stomach lining. I knew this guy who drank sodas all day long and got ulcers by the age of 30.

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Mark VII

Ulcers are caused by bacteria, not acid. This was all the subject of a recent Nobel Prize in medicine.

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Sara

Just because things are natural dose not mean they are safe. Cocain is natural, does that mean we should make it part of our daily life?
Does it taste good?
It's all marketing and everyone buys into it.

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kells

About 90% of ulcers are caused by bacteria. The other 10% are due to a number of other factors. Ulcers can be exacerbated by an excess of acid or caffine.

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Red

"Raw" really seems more violently sexual than "all natural". I smell some dubious marketing.

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Fitness_Fanatic

Either way, I'm not buying this. I don't drink soda period.

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Heather

I only drink soda once every 2-3 months. I don't see that changing. I don't like colas anyways, but if they released this in another flavor like lemon-lime or orange or rootbeer, I would like having the option not to drink HFCS and that junk when I had my very rare soda.

Of course, I doubt someone who drinks one soda every several month is their demographic.

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melissa

In response to Spectra - HFCS has never been used in UK sodas. The most economical source of sweetener here in the UK is the domestically grown sugar beet, and hence, if you look at the ingredient list of any major soda or sweet over here, they'll all contain sugar. This isn't anything special in Pepsi Raw, sugar is in all sodas here.

The "typical Pepsi" ingredients in the article is clearly from a US-made Pepsi and is pretty misleading in this context.

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soozeequeue

I drink soda rarely, and cola never, but I do have to say that I kind of like the flavour of that cane sugar. Occasionally I put a little sprinkle of it on my oatmeal, I would never do that with plain white sugar or even brown.

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Dan

Just b/c a food is organic or all-natural doesn’t mean it’s healthy, and the problem is, so many people think it does. Pop is pop, bottom line. It doesn’t matter if it’s diet, zero, raw, or whatever else. The important thing to remember is that the more pop you drink, the less actual water your body is getting. The less water, the more “clogged” your body gets, and the harder it is to keep the weight off or lose it.

You gotta hand it to Pepsi though. Just as people are considering to stop drinking soft drinks, they introduce this new “healthy” option.

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Fitness_Fanatic

The rate at which America consumes junk makes me think that:

(a) they all think they're going to get a 2nd life after they die

(b) they don't care about quality of life

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Jim

"HFCS has never been used in UK sodas. "

I wondered if this is the case. However the Times Online (UK) have listed fructose corn syrup as the ingredient in original Pepsi-cola.

Ref: http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3353735.ece

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SCal

I will have to try this. I usually drink 1 soda every 2-3 months.

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ayse76

I think this is great. The less HFCS people are consuming, the better. While there are probably just as many calories worth of white sugar in this drink as there is HFCS in regular Pepsi (and therefore it's not going to be any better in terms of weight management), white sugar has a much lower GI, and therefore is less likely to lead to insulin resistance (pre-diabetes). I don't think people are going to stop drinking soda anytime soon, so at least there is a slightly less unhealthy form available.

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Jim

I'm torn because anything that is more natural is a good step, but it can also be used to distract from how bad it is to overconsume sugars and the other ingredients in sodas.

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Meer

I notice coffee leaf as an ingredient. Does this contain caffeine? And the tartaric acid...What is this? When all we are drinking is liquid crap, does it matter if it is organic or raw or natural? That's why drug addicts don't care about sterilizing their needles. If they are already trying to kill themselves, does it matter if they use a clean needle???

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Rikko

According to the uk website it contains "natural caffeine" which is a shame - I won't be able to have it due to the reactions I have to this ingredient. I had hoped they would - at long last - release a caffeine free drink in the uk but sadly no.

Shame - a missed opportunity.
Rikko.

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Stephanie Quilao

Interesting to see how Pepsi is getting creative and trying to hit the Whole Foods type folks.

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Fitness_Fanatic
Stephanie Quilao said:
Interesting to see how Pepsi is getting creative and trying to hit the Whole Foods type folks.[...]

BTW, Whole Foods has plenty of high-carb, high-calorie food. You can get plenty fat on that food as well...

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Sara

ayse76 commented "white sugar has a much lower GI, and therefore is less likely to lead to insulin resistance (pre-diabetes)"
when in fact (according to the American Dietetic Association) The Glycemic Index, or GI, does not measure how rapidly blood glucose levels increase as is claimed by some popular diet books. Research has found that blood glucose levels peak at about the same time regardless of the carbohydrate source. Also, the body’s insulin response to a specific food is not directly related to the carbohydrate content of the food or the GI value.
A food can have different GI values as a result of how ripe it is, its variety, how it is cooked and how it has been processed, and from country to country.
The GI of a food varies significantly from person to person. For some individuals, it can even vary from day to day.
The GI of a food eaten alone is different than when it is eaten with another food. For example, if a high GI food is eaten in combination with a low GI food, the GI response is moderate.
Standard test portions of foods used for determining GI are not the usual portion sizes that individuals consume.
The GI is not a reliable guide for healthy food choices. Although many healthy foods have a low GI, there are also foods of questionable nutritional value with low or moderate GI values such as soft drinks, candies, sugars and high fat foods.

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Sara

I'de give the website reference for that but you have to be a member of the ADA (American Dietetic Association). www.eatright.org

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Sara

Just because food we eat has a low Glycemic Index, does not mean we wont get DM (Diabetes mellitus). DM is very much genetically linked. I could tollerate a lot of HFCS, even if it has a high GI, and not get DM because I don't have the genetic trait.

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Sara
Meer said:
I notice coffee leaf as an ingredient. Does this contain caffeine? And the tartaric acid...What is this? When all we are drinking is liquid crap, does it matter if it is organic or raw or natural? That's why drug addicts don't care about sterilizing their needles. If they are already trying to kill themselves, does it matter if they use a clean nee[...]
yep
Sara said:
Just because things are natural dose not mean they are safe. Cocain is natural, does that mean we should make it part of our daily life?
Does it taste good?
It's all marketing and everyone buys into it.[...]
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sheddingpounds

I'm glad I'm not really into the soft drink thing. How much space is this crap taking away from healthy foods. It's just no need for anymore twist on this theme. And what the heck is "plain caramel coloring"? I bet it doesn't last too long.

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Only34me

You are what you eat and drink. What happened to people drinking 8-10 glasses of water a day?

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Spectra

I remember Crystal Pepsi from back in the day...Pepsi thought people would like it because it had no caramel coloring in it. I think it was on the market for like 3 months before they pulled it. I'm guessing this Pepsi Raw will last maybe 4-5 months.

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lynn

hey i actually liked that dr pepper. not an everyday beverage but when i craved a candy bar this worked really well.

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OCStandard

I think Pepsi raw is a great idea, alot of people are turning from artificial ingredients. I hope we get a chance to try it here.

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Sandy

Just remember that there is no legal definition for "natural" in the US. For a product to be labeled "organic" it has to meet certain rules. This is not the case for "natural". "Natural" also does not mean healthy. "Natural" potato chips are no better for you than regular potato chips.

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EdwardDupre.com

I stay away from all that, high fructose corn syrup, and most of the rest that is not god for us. I don't think this is a fad as the public gets wiser to what is giving people cancer and making them unhealthy!

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cool dude

hey dude pepsi is the best thing in the world if u are dissing it i will hunt u down and kill u

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Jeremy

Sugar and carbonation are linked to cancer, heart disease, renal disease and diabetes.

What is even worse, and my current pet peeve - are organic sodas. Some are called sparkling green tea. Some are just organic soda. All are liquid candy - Steaz and now Pepsi Raw come to mind. So, the big guys and the little ones are capitalizing on the latest nutritional fads at the publics expense.

Let the buyer be ware.

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newrawfan

I've always drank Pepsi over Coke and frankly I take good enough care of myself that the contents of one bottle of soda to me are pretty irrelevant. Calorie counting is a waste of a perfectly good life full of eating tasty foods(or drinking tasty beverages) in moderations. I just had my first Pepsi Raw, and was shocked by how good it really tastes! Complain all you want about the snack food industry- Pepsi is going out of its way to make food and drink that is "Good for You", DESPITE the fact its "Fun for You" products are its best sellers. Kudos to Pepsi for creativity and down with the naysayers who think all caloric intake should be government regulated!!

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Supplements Canada

I love how they call Pepsi a "premiun product". They should call it a poison product.

I would have to say though if I liked Pepsi (and I don't) I would choose the all natural version over the chemical version.

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G-Money

Cane sugar instead of high fructose corn syrup? Good enough for me. Drink it in moderation or if you are on a strict no-sugar diet don't drink it. Either way I'm glad it exists.

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Heather

I personally do not care whether my soda has high fructose corn syrup, but my dad suffers from gout and high fructose corn syrup greatly affects it. I would love to see more of these products in the US, until then I have to try to bring him some back when I travel to different countries. Does any one know how to get a hold of Pepsi Raw in the US????

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