Slim Coffee: Another Weight Loss Scam

by J. Foster

slimcof.jpg

It must be so tempting for unscrupulous entrepreneurs:

Find an obscure weight loss product from somewhere overseas. Re-brand it. Hype it up. Create an infomercial. Make millions.

This time it's Slim Coffee. The claims are impressive: "Reduce appetite. Clinically tested. Lose 5 pounds per week". All from drinking coffee with a few supplements added (or so they say).

The makers of Slim Coffee have been pursued by the FTC - resulting in a $923,000 settlement.

You can see the TV ad (complete with testimonials, rippling abs, and bronzed bikini bodies) here. They even managed to get a certified personal trainer to endorse the product!

As for the clinical trials - I managed to trace the product back to a European product called "Silhouette Express-o". The site is Russian - and gives a telephone number that leads to Moscow. As for the "clinical tests" the only clue we have is this: "Prompt result is confirmed by clinical tests, carried on in Belgium and Italy."

More like this in Big Business · Jan 23, 2008

19 Comments

staci on 01/23/08

i think the regular high-octane coffee that i drink now is just fine :) i find coffee to be an appetite suppressent without hoodia or whatever elese in there. i dont believe that a cup of coffee is really going to make you skinny- although, i do wonder how it tastes.

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phil on 02/20/08

duh- when you read the ingredients and see, laxatives...

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Mike OD on 01/23/08

I am wating for "Diet Air"...half the calories of regular air...someone will try and sell it.

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thehealthblogger on 01/23/08

Look what happens when greed for money takes over! It's sad, but many people will fall for this scam. This is why it is so important to return to basics and acquire knowledge!

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BiteMe on 01/23/08

Think about what regular coffee can do...if you're on the toilet the whole day, OF COURSE you'll lose 5 pounds in one week!

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Spectra on 01/23/08

Wonder what's in it? Coffee makes you pee anyway, so I'm guessing maybe this is some kind of mega diuretic or something. And if it's got a lot of caffeine in it, I could see it giving you abdominal cramps too. Sounds like an excuse to sell overpriced coffee to me.

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James on 01/24/08

Haha - I love it. Clinical trials? No way!

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sheddingpounds on 01/25/08

I drink regular coffee and milk, I get my caffeine fix and some quality protein. Of course this "slim coffee" is just a quick vehicle to separate desperate people from their hard earned cash.

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phil on 02/20/08

quality protein from 1/4 ounce of milk.. you are an idiot

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tung nguyen on 01/25/08

Another product to review. Got to admit this like the 1900s snake oil era.

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Jill on 01/25/08

Yea, maybe if you drink the "special coffee", then go to the gym for 5 hours along with starving yourself all day, then just maybe it would work for you. But hey, many people will fall for this and that's why companies like that are so wealthy.

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tre paul on 02/20/08

It is not the calories in coffee. The chemical encourage water retention in a lot of people, including myself. Even if I have only a little to eat that day, but I drink coffee, I end up gaining weight.
(this is a personal and documented observation relating to myself)

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Stick it Phil on 03/03/08

Up yours Phil!

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Walt on 04/22/08

There are available also reliable products like an Italian product, the 100% vegetal FITNESS CAFFE': it's a real healthy cup.

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Heidi on 04/23/08

I know a better alternative, much cheaper too.
www.coffee2slim.com
Healthy coffee that lowers bloodpressure etc. as well as keeping your appetite supressed.
Tastes good too:)

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stewart on 05/29/08

That is a big money if people re-brand and marketing it. Thanks for the information.

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Michael on 07/10/08

Roses, Airs and Graces By Susanna Magdalene Flavius

available at lulu.com, amazon.com, barnes and noble,com

Checkout Male Model Fabien on the cover before he dissappeared out of the limelight and Female Model Vicky who looks like Pamela Anderson with black hair or could it be?

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Michael on 07/10/08

Or and before I forget, if you drink only 4 to 6 cups of coffee without food you can lose 2 to 4 a day. It don't matter what coffee you buy in the shop. It could be cheap coffee. I've tried the coffee fast.

But it is hard though cause you feel dizzy, but losing 10 pounds in 5 days is preety hard going, sometimes I cheated by having 8 biscuits at the end of the day just before bed to ease the hunger.

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crcjenkin on 08/15/08

i want to try it all i here is neg i want to know how much coffee should i drink

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