SubscribeWhat's Underwear Got To Do With It?
The clipping displayed below was handed to me by a good friend. She was so annoyed that she ripped it straight out of a magazine (from a waiting room somewhere).
The fact that advertising is a provocative medium is old news - but the subject matter here can be a rather... sensitive issue to some.
What do you think?
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I don't get it. I think both pairs of pants are nice.
ReplyEat our product and you'll be sexier -- another cheap tactic from the marketers.
Brian
ReplyIt's a clever ad in that the message depends on the reader.
Replyi dont think there is anything wrong with wearing "granny panties"; and i dont think that has to do with snacking. and just because a cookie, snack bar, or biscuit has "real fruit" in it, doesn't mean it doesn't have other empty calories as fillers, or any less calories for that matter. I agree with your friend, i'm upset at that, too!
ReplyOh please, people, it's just humor and it isn't directed at anyone personally. I think it's funny.
ReplyEat our product, and you too can have wedgies all day every day. Nothing says sexy like picking your knickers out of your butt!
ReplyIt's funny, but well. I have seen better:)
ReplyI must admit, since loosing weight, I have gone from wearing the granny panties to sexier undies. One way of motivating myself to stick to my diet/exercise was looking at clothing I would be able to wear once I slimmed down. I can't begin to tell you the excitment I felt when I put on a bikini and it looked pretty good. The advertisers are just simply tapping into trigger points for many women (not all, but many).
The real issue here is, will Snack Right biscuits made with real fruit help you obtain weightloss or maintenance goals? Doubt it, but I have not seen the nutritional content to say one way or another.
Replyhaving a thinner body doesn't mean you automatically wear skimpy underwear. some of the tiniest girls i've ever known don't even like bikini cut underwear. inversely, i know many large women who wear thongs all the time. again - imagine if they used that tactic to market to men! going from boxers to speedos if you lose weight...right.
ReplyWhen I was skinny, I hated the clothes I found. Designers think thin women are all prostitutes, don't they? Well, they're not.
ReplyI actually wear thongs now that I gained weight because the other kind always ride up my butt.
Regarding this particular ad... yawn.
ReplyYuck.
I mean for one, the first pair aren't exactly granny panties. Or maybe I'm just defensive 'cause they look like my underwear!
And second, the implication that all women should aspire to wearing skimpy underwear is pretty annoying. I think the "wink-wink" tone of the ad is designed to make us think we're recognizing some sort of universal truth--that all women really want to look like strippers. To the extent I don't think that's true, I find the ad obnoxious. It's trying to marginalize average women and make us feel like we're old fuddie duddies.
Or maybe I'm the freak and women really do like their underwear to leave half their ass out in the cold. (I'd be yanking 'em down all day; not an attractive look).
ReplyComfy underwear rocks at any size!
ReplyIf you're "sensitive" about this ad, then your problem is with YOU.
It's easier to focus your unhappiness on the ad than to solve your own problem, but it doesn't do you any good.
ReplyI don't think the ad is supposed to be about the underwear specifically, it's a metaphor for the people, and I think especially the attitude of the people. The second pair is meant to be the thinner person, yes, but also cuter, flirtier, more daring and outgoing. You're meant to associate the second pair with traits we usually consider positive, and thus aspire to it, rather than the ordinary pair. We all own some of the ordinary pair or something similar to it (briefs, bikinis), and I'm sure that's why they chose that cut. Their goal wasn't to upset wearers of traditional style underwear, but to catch your attention and sell the product.
Then again, all intentions aside, if they did upset so many people, the ad fails. An amusing idea gone awry in the reception of the delivery.
ReplyI don't think the first pair is granny-like and I definitely don't think the second pair is stripper-like. It is not a thong or g-string with strings on the sides, both are pretty sensible types of underwear considering the extremes that are out there.
ReplyNot offensive, or funny for that matter. Just dumb.
ReplyMeh.
GJ
Replyhttp://www.60in3.com
Oh come on!
no man wants to see women in the first pair of pants. If you are fat it's sexy to squeeze into the second pair as long as you shave.
Reply"No man" wants to see women in underwear that doesn't vanish into crevices and make them hideously uncomfortable?
Tell you what, why don't you squeeze yourself into a speedo that's three sizes too small for you, and then we'll talk. Oh, and make sure you shave.
ReplyPeople should be forced to shave regardless of underwear choice!!!
Replyhaha
ReplyWow people, who cares? Subliminal messages- ooga booga. They've been doing that since the 50s or 60s. Society needs to get a back bone.
Doesn't anyone believe in culture jamming?
ReplyFunny or not, as an advertiser myself, I must say this ad works because it gets people talking (Terrible ads are the ones that don't strike any kind of impact). Of course, personally I think it lacks taste and the concept was poorly executed...I bet a man came up with that whole idea XD
ReplyI think it's kinda of funny. I myself wear both types of undie's...
ReplyDepending what mood in that day.
A lot of it is frame of mind. When I'm feeling fit and fabulous, I love to put on sexy undies. When I feel bloated and crappy, I don't really care. My husband probably could care less about what the underwear look like...half the time he just wants 'em off. :)
ReplyAs a man, I am going to confirm that that's about my stance on the whole thing.
Replyclever ad!
I dont think the 'ad' was meat to "give" out any specific message to begin with...
The problem is we all develop a message from it.
Quito wrote:
"message depends on the reader."
It's purpose was probably to get a reaction out of anyone who saw it (look at the 'reaction' in all of our replies)once we react to it we focus on it and
Replyread more about it and if we don't end up buying into the product at least we learn about it.
Yeah, clever ad. But Snack Right is Snack Wrong. It might be "healthier" than a candy bar, but it's still junk food marketed as health food. Regarding underwear size, love your body how it is right now and take steps each day to move toward health. Eventually, your weight will balance. Health first, not diets.
Reply"The healthier biscuit with real fruit." Call me crazy but how about just snack on the real fruit and forget about the biscuit? We don't need products, just real food.
~Mike
ReplyAnd I'll add my husband's stance that "stripper underwear" is a turn-off, not a turn-on. Not that the second pair is stripper underwear, it is perfectly fine.
I also think something makes a huge difference on how presentable your underwear is how many billion times they've been in the wash. For me, unsexy underwear = old underwear. The size doesn't really factor in.
ReplyHa! My caption on those drawings would be:
First week of the month/The rest of the month.
(And the bar, probably never, because it's processed, processed, processed!)
ReplyLord, this is the FUNNIEST thing I've read today! ;o) Boy, I sure am glad that my husband isn't nearly as picky as DavidH (who surely must be single).
I'm not offended by the ad, but I'm not impressed.
ReplyThat ad makes perfect sense to me. When I'm the weight I want to be I wear sexier, skimpier panties. When I'm a little heavier I'm forced to wear bigger, more comfortable panties. I think that ad would speak to a ton of women. It wouldn't make me eat the product, but it makes sense.
I think if it offends you, you seriously need to get a life!
ReplyHAHA! thats exactly what that ad should say!
ReplyLet's just go commando. Of course that won't work either, because the men would then be telling us what they want to see for that season's hair styles.
Can you imagine? They actually believe that we are thinking about them as we decide which pair of underwear will cause the least discomfort as it rides up our ass.
ReplyI have other captions to suggest: "Laundry day/First day after laundry day". That is pretty much what happens with me, haha.
ReplyCan you imagine? They actually believe that we are thinking about them as we decide which pair of underwear will cause the least discomfort as it rides up our ass.
Wait, you mean you're not?
Whatever, people shouldn't get their skivvies in a bunch over this ad. It's mediocre humor, and sorry to say, most people want to feel comfortable, feel good, and look sexy if they can. Granny panties just aren't that sexy, so aspiring for 2 out of 3 isn't a bad thing or a reason to decry the conspiracy of corporations. If you feel good and look sexy, you're probably in the smaller skivvies. Of course, I'm a guy and stick to boxers!
ReplyWait, you mean you're not?
Whatever, people shouldn't get their skivvies in a bunch over this ad. It's mediocre humor, and sorry to say, most people want to feel comfortable, feel good, and look sexy if they can. Granny panties just aren't that sexy, so aspiring for 2 out of 3 isn't a bad thing or a reason to decry the conspiracy of corporations. If you feel good and look sexy, you're probably in the smaller skivvies. Of course, I'm a guy and stick to boxers!
Reply