Body Image: What the Billboards Say

by J. Foster

A collection of posters and billboards with interesting messages.

surgery-sell.jpg
flickr/dogwelder


Have weight loss surgery... then you too can become beautiful enough to have a wedding.

This picture accompanies Allergan Breast Implants... Who would have thought?


dietcokead.jpg
flickr/hlstepintomyworld

Diet Coke - slim and wicked.


billboard.jpg
flickr/nagfactor

This is a bus shelter with a red dress suspended inside the glass wall. Clever ad. I believe the product may be a yogurt of some sort.



A very cunning poster from Kelloggs Special K. The flexible poster is attached to the back of a leg extension (?) machine in a gym. See the full poster here. The text on the poster reads: "Find your own shape, Kellogg's Special K, 99% Fat Free".

More like this in Media Watch

Comments

Talia Mana, Centre for Emotional Well-Being

That's a fascinating collection of billboards, although I have to confess I am always slightly revolted by the idea of touting for business when you are in the business when you're offering weight loss surgery.

The Kellogg's advert is cute.

Reply
Lose Weight With Me

Ah, those clever marketers.

I find myself alternately amused or disgusted with most of their weight loss marketing.

Brian

Reply
Dave Child

That Kelloggs one is inspired :)

Reply
Heather

Some of these are just too clever (the last two), while others are just disgusting (the first two).

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njtx71

those first three are disgusting. you'll only get married if you lose weight. you'll be smarter with bigger boobs. drinking diet soda makes you look skinny and wicked. imagine if MEN were in those photos instead of women! then again, picturing the allergan ad as being geared towards male plastic surgery rather than breast enlargement....*shudder* nevermind.

Reply
Jan

The red dress one is very clever. The first one is just wrong.

Reply
Amanda

I think it is a funny reflection on our society. Not just that these ads are out there and affecting the perceptions of the unaware and the young, but that we're analyzing the ads of companies marketing a "more beautiful" body. I think the ads are accomplishing exactly what was intended in their conception. These kinds of ads are going to be out there as long as people care about chasing beauty.

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Crabby McSlacker

At least when it's an advertisement, the consumer knows there's an agenda behind it. Sometimes these messages are loathesome, like the first one, but at least it's clear what they're selling.

What I hate even more are all the tv shows and movies featuring skeletal actresses, that make bigger women out to be comic or flawed. The messages are more likely to go under the radar: starve yourself or be undesirable and ludicrous. Of course then the commercial break comes and it's for triple pepperoni pizza.

I always swear I'm not affected by ads, but then everyone thinks that about themselves. Mmm, pizza...

Reply
Kirk VandenBerghe

Think how health-eroding to health-destroying most of the advertised products above are.

Reply
Erica

That company makes yogurt and cottage cheese... can't read the Hebrew on the package though.

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EvilScienceChick

Hey, I'm fat and I had a FABULOUS wedding very recently!

maybe I broke some kind of law? should I be on the run from the american bariatrics association? maybe they have a hit out on me...

Reply
Fairycloud9

The first two are just wrong. Hmmm, maybe i can only get married if i get plastic surgery!! maybe i'll be able to be a rocket sciencentist if i get a breast enlargement!

If you guys think that the two first ads are disgusting, you should check out the one's in spanish that they advertise on the hispanic tv channels. those are repulsive!

Reply
jenny

Interesting ads. I actually like the Special K. It kept my attention. The first two ads were a turn off for me.

Reply
JC
Crabby McSlacker said:
What I hate even more are all the tv shows and movies featuring skeletal actresses, that make bigger women out to be comic or flawed. The messages are more likely to go under the radar: starve yourself or be undesirable and ludicrous[...]

So true. I'm think back to Monica in a fat suit.

Reply
jessy

I think the one with the red dress is terribly neat and the Special is simply inspirational. But I do have a question, why would breast implants make you look smarter?

Reply
Jan
jessy said:
But I do have a question, why would breast implants make you look smarter?[...]

I'm not sure it would make you look smarter either. Maybe they mean it like "now people will objectify you and your brains will no longer matter"?

Reply
Susan

My husband just got a new job as a physics professor. I must remind him to get breast implants before he teaches any classes, or the kids won't think he's smart enough... :-)

Reply
Jan
Susan said:
My husband just got a new job as a physics professor. I must remind him to get breast implants before he teaches any classes, or the kids won't think he's smart enough... :-)[...]


Susan, if you want the male equivalent, tell him to make sure to put on a Wonderjock pair of underwear everyday. Just like the Wonderbra, the Wonderjock "lifts and enhances".

I wish I were kidding:

http://www.msnbc.msn.com/id/15533716/

Reply
Christine

Oh wow, I'm pretty disillusioned after checking out that site, Jan! LOL

Those ads are NASTY, especially the first two. I thought the Diet Coke one was kinda funny 'cause Hollywood Ebola's pooch got snatched.

I still don't know when big boobs finally equate brilliance...

Reply
Jan

"Hollywood Ebola" is my new favorite name for her. I laughed so hard.

Reply

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