Old Navy: Plus-size Clothing Taken Off Shelves

by J. Foster

oldnavy.jpg

Old Navy is a clothing brand own by Gap Inc. Up until very recently, Old Navy offered the "Women's Plus" line of clothing in 175 stores.

Old Navy have now decided to remove the clothes from the shelves - and make them available online only.

Sizes 16 to 20 will still be carried in store, but sizes 22, 24, and 26 will be online only.

"We really wanted to showcase the Plus collection and felt the best place to do that effectively was online," said Gap spokeswoman Robin Carr. (source)

So that's the market-speak - but what is the real reason - simple economics or something more?

Thanks Jarrett

More like this in Big Business · May 8, 2007

Comments

Elaine on 09/07/07

To all those that have a problem with us big girls that means you have a problem within yourself. We love ourselves and I get alot of my clothes from old navy. I've seen pictures of some of you that made comments you need to look inside your own window and see if you like what you see within yourself. I am a thick woman that loves herself at all times no matter who don't like it. Old Navy took a long time to get the plus size clothing in but I thank them for that because now iI don't have to come oout my pocket thirty or more for a shirt. So for those that are being haters suck it up and move on. As the saying goes DON'T HATE THE PLAYER HATE THE GAME!!!!!!!!!!!!
SIGNED: PRETTY HOT AND THICK P.H.A.T. HOLLA

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Short Girl on 09/14/07

Morning,

I never post on these sites, but I wanted to add some outside input. I am an average size but petite. Short people get the same treatment. It must have to do with the bottom line. I'm sorry Old Navy removed their expanded collection from there stores, but my guess they removed it for the same reason they only carry petites online, Banana Republic (same company) also only carries "specialty sizes online" Feeling your frustration.

-Shorty

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Mary on 09/17/07

I suppose if you lived in the southern US states, where there are larger percentages of overweight people, plus sizes would be in higher demand and therefore, less plus size clothing would be available in the clearance rack.

Anyways I call BS on the complaint that Old Navy caters to the so-called skinny people. Vanity sizing is rampant and alive at Old Navy. I've worn a size XS my entire life (5'6", 110lbs), except that I can't shop at Old Navy anymore because their XS is now sized like a size Small or even Medium. Old Navy can deny the fact that they're doing vanity sizing until they're blue in the face, but that doesn't change the fact that I can't fit into a size XS because it's too d*mn big. They introduced a size XXS a year or two ago, but limited to certain basic tops.

I live in Silicon Valley. There are few overweight upper middle-class women here. Also, there are a lot of skinny Asian women such as myself who love to shop a lot. Size XS is actually fairly difficult to find as a result.

So for all you overweight people, I know what it feels like to not be able to find clothing that fits. But if you're obese, I have no pity for you--quit complaining and lose some weight!

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Kristen on 10/01/07

What a bummer, almost all of my clothes are from old navy, and it was the only store around that has size 18-20 jeans and it was hard to find them in stock because they would only have a couple and they went fast...even my target and walmart have hardly anything over a 16.
I find it's only this way in rural oregon, I've been to other states and was amazed at the plus size selection! they even have teen plus sized clothes-but not where I live...all they ever carry is giant floral print things...I thing they are trying to make you feel guilt and ugly for being fat...

sad day.

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TecopaCrystal on 12/02/07

I just finished alot my Christmas gift shopping online at the Old Navy site... I went there to look at the Plus size line after my grown daughter got 2 of the nicest dresses and a really cute pair of shoes from ON last week... She was so happy and looked so nice that I just had to go look... I am also a plus size person... but not much for ordering clothes... The site was so nice and so easy to move around in... I jumped around from all departments... not just plus... looked at women... men... tall men... boy... girl... toddler girl and toddler boy... was alot of fun... got sweaters... tee-shirts... vests... hoodies... and even a backpack for one young nephew... The prices were great... I looked at the sale section and found something for most on my list... not junk... things that I know each person will wear and enjoy... I only went into the Old Navy store with my grandaugher who is average size or when looking for a gift... so didn't know about plus sizes being in the store to be pulled out... guess I missed that one... oh well... you all have a happy holiday and get a grip... life is too short to stress on things you can't change...

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YMarie on 12/03/07

I am a manager @ Old Navy in one of the older stores. I do not have the space to house every item in every size. Online allows customers to have access to a larger selection. Pulling the Plus line was a business decision. If it was making money do you really think it would have been pulled from the stores? No one is trying to make feel unwanted but if you do not fit the norm you have to understand it will be a challenge to find clothes that fit, be that short, tall, or plus.

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Axanna on 12/09/07

Yea like it's easy enough to find plus sizes in stores that fit us ,yet having to order only plus sizes online calls for a lot of hassel...What if we recive the wrong size or the size we ordered doesn't fit alot of extra work then it already is just trying to find them in the stores.

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Alison on 12/13/07

I'm a size 18/20 or 22/24 depending on the clothes, and I shopped constantly at Old Navy. I'm nineteen years old- I don't want to shop at Lane Bryant, their target age is 25 and older, and I don't want to shop at Torrid, because it seems they enjoy the hoochie I want to be sixteen forever look. I'm not a business woman or a high school student- I'm a college student. Old Navy was the only store that had clothes appropriate for my age, in the styles that I liked. I'm so disappointed that I can only shop online. Because it's true, even for thin people- something that looks good in a picture may look horrible on your body. And returning things all the time because they don't fit not to mention the shipping cost is a pain in the butt.

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Giovanna on 12/14/07

I thought that old navy was finally a "considerate of others" store they have nice clothes and yeah up until recently they didnt discriminate against plus size people unlike their flagship stores. This news to me is unbeleivable how can you shop for something online and not know how it really fits. why the hell should all the people with cookie cutter bodies be able to shop in peace while "big people" have to go through online hassle. its just not fair. why offer something but not be able to have it in store and on demand? what next a big person cant shop for their own kids in their store because what, they have some image that they are supposed to uphold. who the hell is old navy they act like they are some type of members only store. they are a discount clothing store if you look at it they're just trying to be snobbish just like the gap and banana republic. well they are gona lose a lot of costomers. its just a dam shame big people are beautiful and alot of them love to shop. old navy doesnt want to respect the fact that "big people" money is green like everyone elses then SCREW THEM.

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Giovanna on 12/14/07

I cant beleive that there are still girls that can be so mean about others being "big" the people that have crap to talk about "big" people need to keep in mind that a big girl can whoop your a**.

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Giovanna on 12/15/07

You gotta be some anorexic b. think about what you say before you say it cuz if you havent really noticed being a size zero makes you look sick and like you are falling apart. maybe you are just upset cause you have no body at all and look like something someone can iron their clothes on.

Amber said:
I just have a question....why are you people fat? Were you raised that way? It's actually gross if you think about it. You eat too much, you are at risk for lots of diseases, like diabetes...and all the while you are getting even fatter. You wanna know how? The clothing sizes are getting bigger while the companies are pretending they're small. I ha[...]

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Megan on 01/03/08

people who are overweight shouldn't need to go to a different "special" store to begin with. The are human and they do have feelings as well. Yes, it is true that most stores don't hold clothing that large, but big whoop. that needs to change immediately.
Being large doesn't mean that you cant be stylish and fashionable. It just means that you have your own way of showing you.
Its not bad being large, its a way of life that NEEDS to be accepted. Not all people choose that for themselves. and not all want to go to a special store to buy their clothing. They are just like everyone else, just a bit larger.
So stop putting labels on them.
And i do think that Old Navy should be ashamed and people should be mad.


Ann said:
I'm a little disappointed that everyone is so upset with Old Navy for TRYING something and then deciding it didn't work for them. Most stores don't sell clothing that large. The fact is, people that are that overweight usually need to go to special stores, buy online, or have clothing specially made. No one is upset with Target for not stocking the[...]

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floxyfaire on 02/19/08

i for one loooove old navy clothing stores. i am glad that they are at least keeping the plus sizes on-line because as a child children's self esteem suffers so much when they have the weight problems with so much junk foods they are exposed to. so it's nice that a company whom is such "desireable" trends is still available for the larger size teens. so they can look fashionable and still salvage self-esteem while they deal with the weight issues as they go along. good move on the part of old navy stores i think.

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J. Frazier on 03/11/08

I do think this is a discriminatory move on Old Navy's part. Basically what it means is that if I want ON clothes in my size, I have no choice but to pay that extra $5 for shipping. Granted, $5 isn't a huge fortune, but the bottom line is: I have no choice in the matter (other than to not buy from ON at all--which stinks, because they are one of the few places that makes age-appropriate plus size clothing that doesn't make me look like a frumpy old grandma).

It's basically like having a "fat tax", and I *do*
find that offensive.

I went to my local ON store today and asked if they still sold plus sizes there. The skinny little girl who attemped to "help" me did not have a CLUE what I was talking about. She apparently has never even heard of plus sizes... how pathetic. I found that a tad insulting too, and walked out of the store, with her still bewildered as to what I was looking for.

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J. Frazier on 03/11/08

As for the "why are you fat" comments... you know what, I'm NOT fat. I have a large frame, large hips, wide shoulders, and a large chest, and also a good deal of muscle mass. It is how I'm built. I could be technically anorexic, and I *still* wouldn't fit into those tiny skinny clothes made for stick-people... my bones just won't allow it.

People are shaped in many different ways, and it's not all necessarily due to fat.

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Faerie floss on 03/16/08

MLE "There is a massive plus size market just waiting to be catered to. I think thats why I've made it my life goal to make my own clothing line."


Me too!! I just know I'll make a fortune because there's very little here designed for fleshy women, especially if you're short.
Considering the current hysteria about obesity and the fact that the majority of the population is overweight you'd think the clothing companies would work it out.

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Gap Inc Employee on 03/27/08

Honestly I think that Old Navy got rid of the Plus Size Section because it did not sell well. I think it didn't sell well because they did not advertise it correctly and they did not have good choice options. They hid the section in the back of the stores near clearance and often did not have enough variety to make you want to look. As far a space goes.....If the store had room for Maternity, Mens, Women's, Girls, Babies, but not plus....Something is DEF. WRONG with that picture. I do like the turn around of the selection offered on-line but I would like to be able to try on items before purchasing them. I also think that the plus-size section isnt always priced correctly. I understand the concept of charging more when you have to use more fabric but when you compare the maternity section to regular women's section, the price seems to almost be the same.

If Old Navy does not bring its plus-size section back to its stores, I think that it will fail. People no matter what size you are like to try clothes on and feel the material before making a purchase. When you eliminate that option, you will eventually hurt your wallet!

Reply
M on 04/14/08

I know this is old but I just had to comment!
I work at Old Navy, and I'm a bigger girl. I, however, did not mind when they stopped carrying the plus sized line, nor was I surprised. We didn't sell much plus-sized clothing at all, and we just ended up putting almost all of it on clearance half the time. I'm not saying that it's all about the money, but this is a business, a corporation, and let's face it: making profit is the main goal almost ANYWHERE you go.

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Kayla on 04/21/08

how do you figure the best way to "showcase" ur plus size line is online??? big people do go shopping u know. its just a disgrace every store u go in there is a "plus size" sign, but under it you find one rack of clothes. that NoOnE would want to be caught dead it. i dont understand. there are so many larger people in the world. probably more than "skinny" so why aren't there clothes for us? its a disgrace and it makes me sick. needless to say. i will never shop there.

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Michele on 04/27/08

Not to long ago I use to be a size 10.That is when I could wear Old Navys clothes. For the plus sizes at Old Navy they are nothing to look at to be honest they look tired and old. Old Navy's clothes are cheap looking and the prices sky rocked just like everything else. Ladies and gentlemen, if you wanna look like a million bucks and your a plus size, don't shop at Old navy anyway you can buy the same stuff at other good name stores for a lesser price and much much better quailty. In my opinion..Thanks have a great day and don't sweat the small stuff!!

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Thea on 05/21/08

This isn't just recient, this has been going on sense 03,I had gone into the Old Navy store where I live in TX South, and saw no plus size clothing.
I am sick of these store discriminating agasint me personally because I am a junior plus size woman, you can't find good bra's that have no support, they are discriminating against pluse size women. Personally I won't waste my time after this, I am tired of these stores discriminating against me because I have large feet and a big bottom and brest to go with it,not all women are made small if I have to make my own clothing line this is the beginning of encouragement to do so. Not all women in this world are a size 12 and under. But for damn sure, they won't get any of my business online or in the store until these stores start having a better attitude towards women my size. So I encourage all plus size women, put your voice out there, because they charge us more money for our clothes and shoes, then we should be treated better, no, instead they treat plus size women like its a bad thing, they are brain washed thinking some how they are better becasue they are smaller, and we let them do it. We need to change a lot of attitudes from these women who are small which run these businesses and discriminate agasint me because I don't have a size a cup in bra, or I am a size 4, its women doing to women, that is the sad part about it. Stand up plus size women, tell the clothing world we are not going to take it any more. MLK taught us if we stand together no matter who you are, what color you are, we can acomplish a lot.

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Supplements Canada on 06/11/08

Simple economics. If no one is buying the clothes they aren't going to sell them. If old navy was making money hand over fist of the clothes I think they would look for ways to promote the line as opposed to demoting it.

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Carrie on 06/20/08

I think your comment is very rude and inconsiderate of people like me that have a medical condition that makes it very hard to lose weight. I have been a normal size six my entire life. In the past 3 years, I have gained an enormous amount of weight and have a hard time losing it due to my medical condition.

At 26 years old, do I not deserve to have cute clothes to wear?

I should not have to order all of my clothes on the internet with very minimal choices of styles and websites that even offer cute plus size clothing.

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