SubscribeAmaze Rx Replacement Shake: False Advertising
Yet another weight loss infomercial, one on the Oxygen network called Amaze Rx has come under scrutiny. Amaze Rx is a meal replacement shake similar to a Slim Fast shake and the 30-minute infomercial suggests that you can lose large amounts of weight drinking them.
What wasn't made clear is that the before-and-after photos were taken of people who'd had lapband surgery!
Most segments of the program do not make it clear that the testimonial-givers were lapband recipients, which means that people who begin watching after the first minute may not realize this. The infomercial contains occasional text messages that the participants used Amaze Rx to “maintain” or “accelerate” lapband results. Some of these messages lasted about 5 seconds and were large enough to read. But others lasted only 2 seconds and were too small to read without pausing the video. (Quackwatch)
The results that were promised or implied could not have come from eliminating two meals, which would create a calorie deficit that could result in a 2-3 pound weight loss per week – nothing like the results of one man, who was said to have lost “32 pounds in 26 days”!
Sure, replacing two meals with a 160 calorie shake may result in some weight loss, but it since it's not a lifestyle change, you'll most likely gain the weight back after returning to normal eating.
Your best bet? Eat less and exercise more – there is no “miracle” product out there.
(via Starling Fitness)
Man, I love seeing these kind of hucksters getting busted.
Too many companies are out there taking advantage of people looking for a quick fix to lose weight. Have you noticed how many of the weight loss supplement commercials have tiny print saying something like: "To be used as part of a healthy diet and exercise program"?
I'm sure someone WILL get great results from the healthy diet and exercise program...er, I mean the supplements.
Brian
ReplyI agree with Brian. Pretty sleazy.
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What a society we live in. Eat like a gluttonous pig for 30 years, need lapband surgery as the easy way out. Then probably gain it all back and more. Gluttony was made one of the 7 deadly sins for a reason. America has to be the most gluttonous nation since the most debauched Imperial Roman times.
ReplyI agree with Brian, and I'm grateful for watchdogs like infomercial watch, and the bloggers like diet-blog that help spread the word. Sadly, it's just not enough to keep these guys from springing up like weeds.
We see it all over, in weight-loss schemes and get rich schemes alike. It's sad but true that the people in most need of help and support are most vulnerable to predators like this.
ReplyI think the closest thing to a miracle diet product is water. Since most Western adults are chronically dehydrated, drinking 8 cups a day could make a lot of people eat a bit less, since the stomach can mistake thirst for hunger.
ReplyI have been interested in trying the amaze-rx weight loss drink, I've tried everything else. I do not have that much to lose and have already started by backing off on eating so much. In the past that is the only way I have lost weight and not gained it back but you need something to replace what you are not eating until you get in the habit. I don't mind working out even though sometimes its hard after working, on my feet all day. Working out stetches the muscles and makes me feel alot better even though I can't lose weight by just working out. I think I will try the drink - I will let you know. That is the only way REAL people know if something really works.
ReplyThis is one that really works, I've lost 52 lbs on this
ReplyAnn.. tell us more about your 52 lb weight loss using AmazeRx!!!
ReplyI tried Amaze Rx. I was very hungry using this drink. It took about four days for me to get used to not as having much to eat, and in the meantime I had splitting headaches. What they fail to tell you in the infomericial is the shakes are only 160calories if you mix them in water. The give you recipes for the shakes that can turn them into 700 calorie concoctions. I would rather have a shake from McDonald's for 700 calories, or at least a descent meal! Anyways, I ordered using Amaze Rx's auto-delivery, so I wouldn't run out. I recieved two different flavors of the shake. Being careful to only use two level scoops of shake mix in each shake,for two meals a day ,my "one month supply" lasted appox two and a half weeks. In the three remaining weeks it took to get my shipment in, despite my going on SlimFast in the meantime, I gained back the 7 pounds I lost on shake. Nothing like the folks on t.v. The taste is not bad at all, but I've learned my lesson to lose my weight the old fashioned way and hang on to my money!
ReplyI try to be sceptical in a healthy way. This may be one case where these "QUACKWATCH" sites are just uninformed and wrong. Maybe the marketing on Amaze RX isn’t fact filled, but marketing NEVER is. If you look close at this product you fill find it is a good product (for what it is, a low-carb protein drink) at a fair market price. I am a lap-band patient and I use a similar meal replacement drink by EAS called AdvantEDGE Carb Control. These two products are very similar formulas and are the only two like this on the market. (I carefully researched every brand I could find, I'm kind of obsessive that way. :-D ) I buy the pre-made drinks at grocery stores or wal-mart and pay $5.50 to $7.00 4-pack. That is about $1.40 to 1.75 a serving. Before I ever saw Amaze RX, I started using EAS. The nutritionalist and doctor at my Bariatric Center in Scottsdale said that a single meal replacement with the EAS product was fine. The result: IT HELPED ME TREMENDOUSLY. I replaced two meals per day (just like the Amaze RX fast plan) and did all the same things, including improve my bloodwork that AMAZE RX claims. All the while I was monitored very closely by top-notch medical professionals and my results are good. DO NOT FORGET: Lap-band patients are only helped with portion control. Most healthy stomachs hold about a quart. Every obese surgery patient a my doctor, including me, had ON GALLON stomachs!. Now i have a quart stomach like every one else. I have to eat well and exercise hard everyday to lose weight. The meal replacement helps out a lot. Finally, I will tell you that EAS tastes only OK, so what am I am going to do? Try AMAZE RX to see if it tastes better.
ReplyFirst of all I say this commercial and I agree I thought all of the “weight loss” was due to the lap band. But then I realized these patients eat so much less now and the shakes help control the hunger so it makes perfect since that this could work.
Plus I bought some of the product to try and ive done very well on it. ive compared it to boost and other fast sliming products and all I know is it taste a hell of a lot better than those plus it has more vitamins and to be honest it has more fiber than the two major brands combined and that helps too.
Id say its a great deal just keep in mind if the doctor is referring it to his patients there is a reason it meets some health requirements to supplement what they are not getting by eating so much. Oh and I have continued to loose and keep off an average of 10 pounds a month for the past 6 months...
ReplyI just started using this, and I have to tell you, i was skeptical, but I'm amazed that I'm not hungry while using this product. I've tried everything, and just like every diet, you have to have the mindset and dedication for it to work. This truly does fill you up for hours and allows you to control your appetite. I'll keep it up for another few weeks, two shakes a day, with some veggies, fruit, cottage cheese, and a healthy dinner, like fish or grilled chicken, and see what happens. As far as the commercial and lap band patients, it was clear to me that that is what they were (although I am not). Main principle being, reducing caloric intake, and I (unlike the infomercial) will increase my activities. This product is no miracle, but seems to be helping with my diet.
ReplyI will be starting this diet in a matter of hours. My goal is actually for quick results. (15lbs. max loss in mind)My fist day will be on 7/1/07. I'll keep those who are interested posted.
ReplyWell I need to lose 40 lbs. Previous attemptsto drop weight were acheived by me using the old Atkins Diet and that worked great. My job doesn't allow the time I need to find the Atkins type food when I want it so I'm giving the AmazeRX a shot!
Started today 07/01/2007 @ 241 lbs and my goal is 200lbs
I'll post back here every Sunday with my weight progress.
Here We Go !!!!!!
ReplyI have diabettes 2 can i drink Amaze RX
Replyi watched the infomercial and agree "they " made it seem so simple! I was on their website and was very close to ordering this product but that "gut intuition " said don't. Thanks to this website blog and a few others, my gut was right!!!!
ReplyUh.. its says clear as day that the people used these shakes in addition to the Lap Band. It shows on the bottom of the screen with every picture they show. Even the doctor himself says it. I just watched a few days ago and even I picked up on that.
ReplyI read this site a couple a months ago and still thought I should by this product and try it for myself. Well its been 3 months and I have lost thirty pounds. I noticed it does have a higher fiber content than other shakes and it eeps me more regular and my energy level has never been higher... So thumbs up for me on this one
ReplyThank you Mark for posting your comment. I was just on the AmazeRx. Website pondering if I should purchase it..And...I WILL!! Im excited! I am a person that will try just about anything and heck I have!! I am on a fruit and veggie diet and cleanser right now! I call it the starve myself to a better me! lol Here is something Ive learned before you start a diet do a cleanser!!
ReplySo with that said you have to go to this site (Man I wish I was getting paid to say this!! lol) WWW.Dr.Nutura.com This is the cleanser Im on...Go to the the pictures to see what is really inside of you!! EWWWW. I have been on the cleanser for 13days, I haven't lost any weight but I have lost a dress size. Oh keep in mind the first time I tried it (2yrs ago) I lost 20 lbs in 1month! That is nothing but impacted fecal matter in you! Sorry to get graphic...
Ok so Im going to order AmazeRX tomorrow wish me luck Im an overweight 24yr old that would love to be in a bikini in 4mos maybe two I live in VEGAS!!
I AGREE WITH AMAZE RX. I HAVE BEEN ON THIS DIET FOR ONE YEAR NOW AND WITH EXCERCISE, I HAVE LOST 50LPS. AND WORKING TOWARDS THE OTHER 50LP. I HAVE BEEN ON OPTIFAST AND IT DIDN'T WORK FOR ME BECAUSE WHEN MY MOTHER PASSED AWAY, I GAINED ALL OF THE WEIGHT. BUT I KNOW HOW TO PACE MYSELF WHICH I DIDN'T DO THE FIRST TIME. I REAALY MEN TO TAKE OFF ALL MY WEIGHT. I AM WHOLE HARD AT THIS AND I CAN'T WAIT TO GET IT OFF OF ME. SO THIS IS THE BEST WAY FOR ME TO LOSE THE WEIGHT. AND IT IS SO SIMPLE . I EAT STIR,FRY WITH A LOT OF VEGETABLES, SO I DON'T HAVE TO COOK SEPARATELY. AND THEY ARE MOSTLY VEGETABLES. AND A CUT THIN PIECE OF CHICKEN, FISH, OR I ALLOW MYSELF TO HAVING 5 SHRIMP. OR SALMON. BUT WHAT EVER I COOK THE PROTEIN IT IS ALWAYS WITH A LOT OF VEGETABLES. AND IT HAS BEEN WORKING VERY WELL FOR ME. I AN NOT SAYING ANYTHING DUROGITORY TOWARDS AMAZE RX BECAUSE IT IS WORKING GREAT FOR ME........ SINCERELY YOURS ELLEN GROSSMAN
ReplyI was about to go to the AmazeRX website to order more when I ran across this website. I think that there are a lot of promises and quick solutions out there and I agree that some people will be taken advantage of. Believe me, I've fallen for many of them, but I am using AmazeRX as a meal replacement for when I travel. I have to say, it tastes delicious, it's easy to travel with because you mix it with water, and keeps me from unhealthy choices when I'm in a pinch. It keeps me full for hours, so I don't end up eating junk food from a train station or airport. I've tried bars in the past and none of them keep me as satisfied for as long... I for one, am a satisfied customer.
ReplyI asked Amaze RX what to do about the hunger cravings. They said to try fruits and nuts. I do sunflower seeds because the cracking of the shell alone gives your mouth something to do and it does help with the cravings.
I GOT THIS ABOUT CELERY FROM ANOTHER SITE, TRIED IT AND IT DOES HELP: You can eat as much celery as you want. Celery is composed almost entirely of water and fiber, and the few calories it contains are burned up in the process of chewing it. Celery is great to chew when you're feeling hungry, which will happen. When you knock down your intake by 500 calories, your body notices and it lets you know by making you feel hungry. Ignore this. Eat lots of celery and drink lots of water.
Also, I got a tip from a dietician friend about Tea Tree Chewing Sticks by Thursday Plantation. I got them from my local health food store. Something about giving the mouth something to do that fights off cravings. Tea Tree oil has a "different" taste but they are not that bad and they do keep me from wanting to eat.
Just my 2 cents on what has helped.
ReplyI don't agree with Brian because if you eat less
and move more and lose weight than you can still
gain the weight back.
People's bodies are different and everyone is not going to loose weight by eating less and excercising
Replybecause I tried so myself for months.I also found
out that a lot of people could not loose weight
by eating less and excercing.He is right that many companies are taking advantage of people who wants the easy way to loose weight but many people who
advertises these products are people that never been over weight because they're skinny and trying to make a profit like companies such as the banks, credit card companies, tax collectors, and bill collectors.Honestly I dont know to believe that the pics of people got surgery or not because ther's no proof and the little print is not a good one. I guess
the only way to know is by trying it and with proof that it was tried and then compare them by eating the normal stuff that you would eat.
I recently started Amaze RX. In my first week I lost 5 lbs. I have increased everything... exercise daily, eat way less than I was before, and I get more sleep... so I am not sure that it is because of the shakes, but I must admit that I do feel full, energized more, and they taste good (not great but good). I was aware that the photos were are people who had lap band surgery, but I took a chance anyways, and I am proud of my results so far. Once you lose the weight that you want, they say that you still need to replace one shake a day in order to maintain the weight you are at. Will repost again with updated results in a couple weeks.
ReplyI work for a general surgeon and we give the amaze to our patients with a modified atkins diet for 2 weeks pre op to shrink the liver before lap band surgery. We have been using this product for over 2 years and have had GREAT success! Our patients do great and get a good jump start on weight loss before surgery. Its a great source of protein for after surgery too.
ReplyThis is very similar to Medifast or Optifast or even to a lesser extent Slimfast. 2-3 shakes and a light meal of solid food. If you have the will power to follow it you will lose weight and you will lose it quickly.
ReplyWILLPOWER is the key. And a multi vitamin and possibly a potassium suppliment and , of course, consult your doctor 1st and be aware the rapid weight loss can cause gall bladder trouble