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Japanese Diet Fabrication

Japanese TV executives have apologized after telling "lies" about a soy product. Their TV program claimed that sticky fermented Soybeans (Natto) could aid weight loss.

The show, made by Kansai Telecasting Corp (KTV) in the western city of Osaka, claimed people could lose weight by eating the pungent food for breakfast and dinner daily for two weeks. (via Yahoo)

The TV show caused thousands of Japanese to rush down to their local food store and buy up all the Natto they could find.

Just goes to show how desperate we are for a miracle food. I can imagine the same thing happening if a similar diet "blunder" was made on Oprah or another popular TV program.

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10 Comments

WeighIns

Well didnt that kind of happen with the atkins diet. Well the opposite that is. I bet bread companies took a heavy hit when the atkins diet reached its max popularity.

Reply
Mark

This falls into that category of diets that have you eating something relatively low calorie but bulky before meals to fill you up and help you eat less of the fattening stuff during the meal, cabbage, grapefruit, fruit in general, whatever. (Actually, the 8 glasses of water tip is essentially the same thing.) So in this sense, it works, if your problem is overeating at meals because you can't get filled up. If your diet is really unbalanced to begin with, too many sweets or too much greasy stuff, this can be seen as simply helping you get a better balance of foods. There's no magic in any of these foods, of course.

Reply
eliss

according to this blog entry of one man's experience trying natto: http://www.thesneeze.com/mt-archives/000169.php

it may well work as a diet trick by inducing nausea to repress appetite. (though given how many really yummy things are derided by the ethnocentric I won't trust one review saying it is gross)

Reply
Kailash

Does natto smell much worse than miso? Just a very yeasty quality, imo, not terribly bad.

Reply
T

arents asians skinny to begin with?

Reply
mia

yes, everyone in the entire continent of asia is skinny purely because...they are asian :s

Reply
Claire S.

Isn't it the same thing as, say, Special K manufacturers saying that if you replace 2 meals a day with this cereal, that you'll lose weight? I guess the idea is that people would normally eat really caloric meals and this is a way to get less calories. It's silly.

Reply
Dr.J

Almost all of us, T, are skinny to begin with! :-)

Reply
Killertofu

I have personally tried out those sticky soy beans. Quite the retched flavor imo. Somewhere between earwax,envelope glue, and rancid milk. I have a Japanese friend however who loves the stuff. Still turns my stomach till this day. Amazing how the media's word is that powerful.They can practically say anything and consumers will eat it up, litterally! =O

Reply
Kailash

One guy's adventures with natto. Dear lord, this is too funny!
http://www.thesneeze.com/mt-archives/000169.php

Be sure to check out the rest of his culinary adventures here:
http://www.thesneeze.com/mt-archives/cat_steve_dont_eat_it.php

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