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The Master Cleanser

Fads come and go - but this one just keeps on coming. Stanley Burrough's "Master Cleanser" (aka Lemonade Diet) continues to garner attention from all over the place.

Recently Beyoncé Knowles admitted to using a "Maple Syrup detox" (which led to a huge surge in popularity). Now the diet has even attracted the attention of the NY Times.

The Internet teems with testimonials to the cleanse, also known as the lemonade diet, claiming that it fights disease, clears the mind as well as acne, and increases energy. Bloggers chronicle their daily fasting. Master cleanse video diaries can be found on YouTube, and a cottage industry has developed with various companies peddling cleansing kits including all ingredients for the beverage except lemons.

The Master Cleanse appeared in a booklet by Stanley Burroughs in 1976. The booklet was called The Master Cleanser. The cleansing detox diet has always been popular due to word of mouth - but in 2004 was picked up and marketed by Peter Glickman.

The rules are simple.

Each day of the fast, drink 6-12 glasses of the following mix:

  • 2 Tablespoons (1 fluid ounce) fresh-squeezed lemon or lime juice (approx. ½ lemon).
  • 2 Tablespoons (1 fluid ounce) organic Grade B maple syrup, not maple-flavored sugar syrup.
  • 1/10 Teaspoon or more cayenne pepper.
  • 1 Cup (8 fluid ounces) purified or spring water.
Follow this for 10 days.

Fast or Slow?
I believe that fasts can have their place - but I suspect that many people who attempt to follow such a regime are looking for a lasting weight loss solution. It is highly unlikely that they will find it.

Detox diets are in a "grey area". Many argue that the body detoxifies itself (that's why we have a liver) -- and that there is no need for such a regime. Others swear by such a cleansing ritual - claiming it leaves them healthier and more energized.

Others just give up after spending half their time on the toilet.

I see still others who (particularly during the Christmas season) will over-indulge in rich foods and alcohol - and then reach for a detox. That doesn't make sense to me. Is it not possible to exercise a bit of self-control instead?

If you are contemplating a fast such as the Master Cleanse - what are your reasons for doing so? Are they realistic? What are you hoping to achieve?

NOTE: You can get the full details of the Master Cleanse here.

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232 Comments

Mark

"Cleanses" and "detoxes" are complete hokum, the placebo effect, useless unless you're scheduled for a colonoscopy. No medical experts support them. The fact that the stuff that comes out of your colon looks gross, just means that you're flushing the crap out of your intestines all at once before it forms into stools.

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Mark

Mark,
You sound like a nay saying, negative, doomsday kind of a guy. Maybe you should do your homework and really learn the purpose of a fast. Some people just shouldn't have venues to voice their super negative opinions and I believe you may fall into this category!!

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Joe_Shmoe

Clearly you've never done a legitimate detox like the Master Cleanser. I agree that there are A LOT of BS "detox systems" out there promoted by unscrupulous businesses looking to make a quick buck. However, I have done the Master Cleanse and I personally know at least a dozen others who have done this cleanse with fantastic results. Our bodies are designed to detoxify themselves if we are eating a natural, raw, organic diet. But most people don't. On a daily basis we ingest extremely toxic drugs, preservatives, processed foods, and environmental toxins. Our bodies are amazing, but they can't keep up with all this onslaught forever.

Don't be so gullible as to believe that you're healthy, because you're not.

In the future, maybe you could try speaking from personal experience instead of ignorant opinions formed from thin air.

Believe what you want, but the truth remains the truth. If you do it by the book, the Master Cleanse works.

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iportion

Knowles also says she hated it and it caused her to binge

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Kitty

This idea is older than I am. When I was 15 (in 1965) I unintentionally skipped a few meals once and noticed that I had lost 5 lbs in the process. So I decided to skip eating entirely and drank water with lemon juice -- no sweetner. I dropped 40 lbs very quickly, which had everyone believing that I had cancer. I certainly looked like I did. My mother dragged me to the doctor who told me, in no uncertain terms, that I had better start eating if I didn't want to ruin my health and looks. It took two weeks of trying to eat before I could keep a small meal down.

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dela

Kitty, It's funny that you were probably less likely to get cancer after having lost the 40lbs, but you looked more like someone who does have cancer. Your post makes me want to try it! But I know better...

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Dr.J

Fasting may actually have some very beneficial effects on overall health and longevity. The area that needs to be explored is how long a fast is needed for the benefits. It may be as short a period as 12 to 18 hours. It was no accident that it was named Break--Fast!

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Spectra

I would hate this master cleanse thing. Seriously, if you eat enough fiber and drink enough water, you're colon cleans itself out. It's lined with mucus and eating fiber helps clear any debris out of there. Plus, your liver/kidneys takes care of most toxins in your body. The only reason it makes you lose weight is because there's no food matter in your system. It's all psychological...there's much more to health than weight.

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Kitty
Spectra said:
I would hate this master cleanse thing. Seriously, if you eat enough fiber and drink enough water, you're colon cleans itself out. It's lined with mucus and eating fiber helps clear any debris out of there. Plus, your liver/kidneys takes care of most toxins in your body. The only reason it makes you lose weight is because there's no food matter in [...]

Not only that, the weight comes back with a vengeance.

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Kailash

A fast, or any weight-loss diet, without sufficient protein means you will lose muscle, meaning you will lose metabolism, meaning you will not be able to eat as much as you had before. Many people who had crash dieted have had to become rabbits or mice at the table, in order not to blow up again like a blubber balloon when they resumed healthy eating habits. And many more have blown up like a blubber balloon, becoming even worse off than they were before as only having lost muscle mass and replaced it with fat.

The only crash diet I would ever do is a protein-sparing modified fast. Eat a pound or two or meat a day, depending on if you weight 100 or 200 lbs, or scale the meat to your weight being somewhere between or above. Eat as many vegetables as you like (corn and potatoes are not vegetables). Meat and vegetables for two weeks... Afterwards, I slowly added foods back into my diet: first nuts, then fruit, legumes, whole grains and finally the occasional starch such as white rice. Though I still try to eat starch only in the post-workout window, when the muscles are primed to absorb nutrients rather than the fat cells.

I lost 15 lbs this way, almost all fat (some water). My arms and calves were the same size, so I know I didn't lose my hard-earned muscle mass (bodybuilder). But I'd lost 2 1/2 inches on the waist, and was never hungry, having split up the 2 lbs of meat into 6 seperate meals.

Eating more meals increases metabolism, btw, while providing a more constant influx of nutrients. Skipping meals decrease metabolism and is a horrible way to diet, if you care anything about maintaining a healthy body shape. You'll end up like a waif after the diet, and a whale a few months later if you follow the typical advice.

Do you think Weight Watchers ever wants you to graduate? No, they want you to yo-yo, becoming ever more unhealthy by losing muscle mass and then blaming yourself for getting fat afterwards. They still look good for getting your scale weight down, and making you look temporarily "improved" to those who can't properly judge health.

A waif, a whale or a wonderwoman (or man) - it's not just a matter of discipline, but also dietary education. You're on the right track.

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cdog

kailash,

can you give some more details about your diet. like what exactly you ate, or a sample "menu for the day"

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Jen

I agree with all the comments so far. Our bodies are very efficient machines; they have properties that will properly cleanse it periodically. I do not think our bodies are meant to fast, unless it's for a brief period or religious reason. I agree that it's all psychological and instead of fasting, why not eat things that grow out of the ground for a few days?

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Lor

When you did the meat and vegetables, did you put any butter on cooked veggies or salad dressing on the raw ones, or just eat them plain? Just wondering....thanks.

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Spectra

Kailash said:
Do you think Weight Watchers ever wants you to graduate? No, they want you to yo-yo, becoming ever more unhealthy by losing muscle mass and then blaming yourself for getting fat afterwards. They still look good for getting your scale weight down, and making you look temporarily "improved" to those who can't properly judge health[...]


Not necessarily 100% true...I did WW and I continue to loosely follow their guidelines, and I keep the weight off pretty easily. You don't have to starve...you just have to keep track of your calories and not go back to your old way of eating. My mom is a WW "yo yo" because she goes on the program and eats well for a couple months, then goes back to eating thousands of calories worth of junk and gains the weight back.

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iFitandHealthy

"Master cleanse video diaries can be found on YouTube..."

I would love to see them. They are probably hilarious. As for "master cleanse", it is a bona fide fad.

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dela

I think reducing sodium alone makes a huge difference, and it might actually be the main reason people lose so much weight on a fast. I've been eating low sodium for two days now after I bought the "Rice Diet Solution" book, and I lost three pounds yesterday alone. I went to the gym today after a breakfast of fruit and hot cereal (no salt). I have never been aware of the amount of sodium I have been eating!

Maybe the lemon just gets people off the sodium for a while and they shrink! In the book I bought it said you can expect to lose 20 to 30 lbs. in the first month, but some people have lost up to 80 lbs. in the first month. I'm amazed at how my hands have sort of deflated today, almost back to what they were 20 years ago! I may be able to put my wedding band back on!

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Talia Mana, 2006 Weblog Finalist

I don't go for the whole detox idea, but I have to admit I always feel better if I start the day with warm water and freshly squeezed lemon juice. It's very refreshing!

The other old system is the vinegar and honey drink for health and vitality (and weight loss)

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Russell Lawrence

Detox is a bad idea!
If you want to lose the weight for the long term and keep it off forever, you need to convert your MIND, not just your body, into that of a thin person.
Once you believe you are thin, you will stay that way.
There's a new plan about to sweep the country and it helps you do just that!
It called The Logic Diet.
Check out www.thelogicdiet.com

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Ross

Russell - I think it depends upon your definition of detox.

I am just in the middle of blogging the difference between fasting, detoxing and cleansing at the moment because I think it means different things to different people.

To me - there is absolutely NO logic in fasting from a health perspective, and this is not what detoxing is all about.

I just cannot see how any health benefit can be gained from starving your body of nutrients - especially when you are asking it to do the overtime it needs to rid your body of the toxins that have built up. Seriously, the Master Cleanse is the biggest pile of **** I have seen in a long while.

How can consuming zero nutrition alongside 12 servings of pure sugar (in the form of syrup) be healthy?

Does anyone who tries this diet have anything on their mind other than very short term weight loss?

Ross

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Amber

I am not doing the master cleanse for weightloss. I am doing it to get rid of parasites once and for all, including a bad case of candida, which I know I have because I've been having colonics. The weight loss is a fun bonus, but you will gain at least half of it back if you do not change your bad eating habits. The Master Cleanser method has been known to cause people to crave healtheir foods once they're done. I hope to see the same results myself. I would encourage people to do a lot of reading before they decide that detoxing/fasting is bogus. I have more energy and clarity of mind than I've had since... well, since I was a healthy little kid. Don't knock it 'till you try it...

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Patricia (Spain)
Kailash ...corn and potatoes are not vegetables[...]

Oh, that's a funny one! Well gee, just what are they doing in the vegetable markets? ;>D

Surely 'fresh corn and potatoes are not allowed' is what was meant. Though corn is a grain and potato a tuber, sorry, they are still classified as belonging to the vegetable world...though I can see why they are not the best foods to include in a 'diet'.

Or have the diet pundits decided otherwise?

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Lyn

I see nothing wrong with fasting for health or religious reasons, but it is a complex and difficult process and should never be attempted without planning, research or -even better- professional guidance. Anyone who markets such an undertaking as a method of weight loss is entirely irresponsible and is in very real danger of doing harm to a gullible populace. But people will do anything for a buck I suppose. NB: I myself have done several fasts and found it a positive experience and I will continue to fast in the future.

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sheila

i tried this last year. i'm not sure if i did it correctly, but it tasted horrible to me, maybe i added to much cayenne. i felt really tired and weak... and could only stand it for 2 and 1/2 days.

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Jen

(This is a different Jen than the one above, btw.)

Kailash said:
Do you think Weight Watchers ever wants you to graduate? No, they want you to yo-yo, becoming ever more unhealthy by losing muscle mass and then blaming yourself for getting fat afterwards. They still look good for getting your scale weight down, and making you look temporarily "improved" to those who can't properly judge health[...]

I don't think the term "graduate" is really appropriate. It implies that when you reach your goal, you're done, and you don't have to keep working at it, just as when you graduate from college, you don't have to continue taking classes. And, we all know (or should know) that keeping it off means working at it for the rest of your life.

From my own experience, I know that WW is an extremely effective program FOR ME. I know it doesn't work for everyone, but it is one of the keys to my successful loss and maintance of over 100 pounds. And, I've at least doubled my muscle mass because I work out regularly, which is what WW recommends. So, I do not agree that they encourage yo-yoing. Yeah, they are a business and they want to make money, as all businesses do. But, that does not automatically mean that they don't have a sound program. By using that logic, you can say that there's no good hospital or nursing home or rehab center to go to, because all they want to do is make money, so they'll encourage you to be sick all the time.

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Dr.J

Just some information..
"In research settings animals that are intermittently fasted are fed every other day, so they eat whatever they want for a day, then they are denied food for a day. Interestingly, on feeding days most of the animals eat a almost double the amount that their ad lib fed mates do. Thus the IF animals eat about the same number of calories overall that the ad lib fed animals eat, but, and this is a huge ‘but,’ the IF animals enjoy all the health advantages that the CR animals do, and, in fact, are even healthier than the CR animals.

Like caloric restriction, intermittent fasting reduces oxidative stress, makes the animals more resistant to acute stress in general, reduces blood pressure, reduces blood sugar, improves insulin sensitivity, reduces the incidence of cancer, diabetes, and heart disease, and improves cognitive ability. But IF does even more. Animals that are intermittently fasted greatly increase the amount of brain-derived neurotrophic factor (BDNF) relative to CR animals. CR animals don’t produce much more BDNF than do ad libitum fed animals."

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Haven Logan

Twenty-five years ago I had a friend who would go on the Master Cleanser for 30 days at a time. While on this fast he was filled with energy but once he started eating again he was completely out of control. I have seen the same thing happen with liquid protein diets.

There is a fascinating book called "Holy Anorexia" which compares the saints of medieval times with modern anorexics. Many of the saints took their cultural imperative to fast to the extreme and ended up anorexic. At first they received admiration for their ability to fast, just we receive it today when we diet and loose weight. For some diets are the first step into an eating disorder.

Fasting can be a slippery slope. For most of us moderation is safer both physically and emotionally.

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Keryn

For the record, lose weight is the proper way to spell. Loose weight is not. I saw loose weight on an actual ad!! Would you call that company?

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Sadie

It is true that the body naturally has the liver in place to detoxify itself. But that's only when your body is in it's natural healthy state. When you become unhealthy by putting loads of junk in your body it stresses your organs to the point where they become dysfunctional. That's why people with kidney failure are put on kidney machines, in order to filter waste from the body, because their kidney is no longer capable of doing it for them.

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jericha

do you know more about kidney disease and the master cleanse?

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Keisha

I would first like to say that it doesn't sound like any of you did your research about the "Master Cleanser" detox. I have a BS in dietetics and have always considered myself to be a healthy person who has a passion for making sure I take care of my body. But even though I ate healthily, meaning fruits,veggies, no red meat or pork, and exercised 4-5xs a week, I still saw amazing results with this detox. I did not do this to lose weight, I did it specifically to detox my body, because I understand that over the period of someone's lifetime they will accumulate toxins in their body via junk food, pesticides, and pollutants. And if you read Stanley Burroughs' book you will understand that yes, the body does naturally cleanse itself, but your organs won't be able to work at their full capacity if they are bombarded with toxins and having to digest things that are bodies were not designed to digest. The purpose of fasting is so that your cells and organs can devote 100% to cleansing and repairing tissues to work properly and not on digesting food, particularly the wrong ones. And the lemonade recipe that you drink while doing this particular fast gives your body all the nutrients you need to survive. You get vitamins, minerals and calories from the lemon juice and the maple syrup. So it is not unhealthy for you. I completed the fast for the first time about 3 months ago. I noticed immediately a change in energy, I also noticed a tremendous difference in my skin tone and hair. I did lose weight, not sure how much since I didn't weigh myself while fasting. I received numerous compliments while fasting that I looked great, and I still am receiving these compliments and I finished the fast 3 mos. ago! I have since given up chicken too. I still eat fish though. I did not gain any of the weight back because I maintained the good eating habits that I had from the beginning and I weened myself back on to food the way I was supposed to. I plan on doing this fast 2xs a year and will continue to promote this detox.

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Mr. The 3rd

Thank You!
I've done the master-cleanse myself, and am about to start it again tomorrow or the day after. I don't think it's for everybody, but it was great for me. I do think it's important to note that it isn't just a diet, although you will lose weight, it is a Detox. Also it is not good to do it if you don't have the strength to do it for a minimum of 10 days. I did it a year ago, lost about twenty pounds, and did not blow up right after. I'm a muscular 5'9" 27 year old guy. I'm now back to my weight of 180. It took a year to get back up to that weight. I prefer being under 170, as I think about 165 is ideal for me.
This isn't for everybody, but it was great for me! And for all the naysayers, don't knock it 'till you try it.

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Spectra

Keisha--you have got to be kidding me.

Keisha said:
And the lemonade recipe that you drink while doing this particular fast gives your body all the nutrients you need to survive. You get vitamins, minerals and calories from the lemon juice and the maple syrup. So it is not unhealthy for you.[...]


Um, whatever. Lemon juice and maple syrup gives you sugar and vitamin C and maybe a few other trace things. It's not enough to sustain an active person for 3 months, pure and simple.

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Angelia

She didn't say it was enough to sustain a person for 3 months. She said she completed the fast 3 months ago.

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Lily

I am 85-trying to get back down to 80 and the Master cleanse seems like the best idea!

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Lisa

There is such a thing as a scary to low weight. I would be very cautious. Soceity puts too much emphasis on women who look anorexic. I used to look that way. Now I cannot imagine ever looking that way again. Beauty isn't found on magazine covers. It is found deep within yourself because our souls are the only measure to our beauty, in my opinion. But it took me a long time to believe this. Health is great. But there are also dangers with being to thin or thick...I hope you attain health. After reading your weight it frightend me for you. Forgive me for being intrusive. I only gave my opinion because I care.

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Nicole Richie

This diet has done wonders for me!

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M.D

Firstly, i have a mind of my own and don't often buy into "fads" i know well, via research the upsides and pitfalls of the master cleanse. I have also read countless testimonials before stirring a single batch of salt water, which, by the way is the most f#$%&*ng disgusting thing i have ever drank.
But i do know this... only three days into the cleanse my skin looks healthier than it ever has in my life, i am no longer packing extra "water" pounds, i have become a much calmer person(though the first 2 days i though it was just starvation weakness).
I quit smoking 2 days prior to the cleanse and it has helped push cigarette chemicals out of my blood fast and effectively , which in turn has assisted in my success.
The key to quitting everything i hold dear....food, smokes, alochol.... is meditation. It has helped me immensely.
Best of luck to other "Cleansers".

P.s...is that the same Nicole Richie who is 80 lbs soaking wet with clothes and a wet fur coat on the cover of tabloid magazines?

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Jan

Lily, losing more weight is not a good idea for you. Please go get a physical.

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Lily

Jan, I am going to the doctor and I'm NOT going to do the master cleanse,luv, Lily

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Haven Logan
Haven Logan said:
Twenty-five years ago I had a friend who would go on the Master Cleanser for 30 days at a time. While on this fast he was filled with energy but once he started eating again he was completely out of control. I have seen the same thing happen with liquid protein diets. [...]
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sophie

Greeen tea.lemon and water.and vinegar and water(esp apple cider),all aid in detoxifying and weight loss,however i drank them before healthy meals,and didnt snack.By the way,for women with menstral problems i dont encourage lemon juice or vinegar during menstral cycle,it limits blood flow,so during this time try tea instead.

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sarwalt

Regardless of whether the Master Cleanser works or not, a lot of you keep referring to it as a diet. It is not a way to lose weight even if a few pounds are shed during the process. It is a detoxification process. Anyone complaining about how this 'diet' doesn't work is misinformed. If you are considering the Master Cleanser, please consider it for the right reasons - not to lose weight.

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cost

Cider apple vineger is another coming up super star in the healthy diet, it was reported that it reduces cholesterol level and speeds metabolism.

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Peter

Ok everyone! I did the Master Cleanser 6 months ago for 25 days and I lost 28 pounds and then I slowly, went back into a healthy eating and exercise pattern and I've kept the weight off. During the cleanse I felt fantasic and the drink is yummy! It really does taste like lemonade. I thing very clearly now and overall I just feel awesome! (I'm 18 so it may be different for younger people).

Good Luck!

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Hope

I agree with Keisha's post. But I was wondering how long was it done for. I know you did it 3 months ago, but for how long? However, I dont think people need to begin eliminating meats from their diet. I think certain meets should be ingested sparingly, but that is about all the caution you need. I'm actually not one to say what works and what doesnt, cause all I've ever done is yo-yo, (mostly gain) but, I'm still in the fight after having 3 kids, oldest is nine, and I'm only 25-30 pounds from my idea weight. The most I've been is 65 ponds away (maybe 4 or 5 years ago, after having my last kid. So all I can say is that, the yo-yoing sure does loosen your skin, deplete muscles, etc. But if it weren't for all the different diet techniques I'd propbably be a hundred pounds or more overweight. Because lets face it, losing weight is hard because everyone likes good food. They want to eat what they want, when they want. And if you grew up in a household like I did, where butter was put on evrything, extra ranch for this, juice for every meal and snack, etc., then losing weight and keeping it off is a huge battle. Because you literally have to throw away 20 years or more of bad eating habits out the back door and welcome in a new dietary regimen through the front. And I'll be the first to say its hard as hell. So until I get it together, I welcome programs like the master cleanse. This is day 1 for me. Lets see what I have to say after nine more days.

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big but proud

this diet was radd
i actually saw the kilos DROP OFF mann!!
now i love my new life people actually look at me for who i am not just the fat lady eating all the cake
try it!!!!
it will work for u!!!
GOOD LUCK

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massgrrl

I do a detox every year or so, as my digestive tract has never been particularly healthy, and after two c-sections, I find that a detox every year plus regular colonics every month really helps me out. Also, I drink apple cider vinegar, lemon juice, and take ground flax throughout the year.

It's a detox, not a diet.

P.S. The lemon, syrup, cayenne & H2O is good. The salt water almost made me vomit on the table. That shit is foul.

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Jules

It's 2 tablespoons of sea salt right? so take one tablespoon with the salt in it, then pour a tiny amount of water on the spoon to mix with the salt. Then take a mouthful of salt, and chase it with 16 ounces of water. Then repeat. I find this less of a hassle. It's like taking that horrible medicine when your a kid. Just pretend it's sugar. Hope that helps.

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Boomer

I just started the lemonade cleanse (water, lemon juice, real maple syrup & Cayenne powder) and I am already feeling better! Lately I have been very bitchy, irratable, tired, lazy and my skin hasn't felt as good in the past and I do take care of my body! Yes I do eat fried food and crap on occassion but who doesn't?! I am 22 and want my body to feel better! I am already feeling the benefits and I recommend this to anyone considering. Take it easy when you go off the cleanse because your body needs to take baby steps back into eating again. GOOD LUCK!!

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Ashley

Hello, I am a 27 y/o very healthy athletic male. This is my 3rd time doing the Master Cleanse. It is not to lose wieght. I do it to detox and to rid any extra buildup in my body and parasites etc. I usually do it from 3-10 days and alsways notice results. My diet is primarily fruits, meats and veggies anyway. My skin normally increases elaticity. I feel more enrgetic at the gym. I even think I have increase in all senses (smell, touch etc). Sex drive increases too. I immediately notice what comes out and always feel I'm finished when my tongue is pink, which means my intestinal tract isd clean again. White means you have extra yeast in you. I don't do it to lose wieght, I'm 5'11, 180 and muscular bulid so from my experience it truly cleanses my body. Hope this helps. My advice it to know your body and read reviews. I love the Master Cleanse because it works for me. It's different fro everyone. Don't knock it until you try it. It works for me. Parasites and toxins are at a minimum if not totally erradicated from my body.

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