Vintage Dieting: Libby's Juice
"Non-fattening Libby's... 3 times a day... makes it easy to stay on your slimming program."
Even the glass has an hourglass shape...
Libby's tomato juice was available as early as the late 1930's, and was advertised heavily in women's magazines right throught the 40s, 50s, and 60s.
Written By J. Foster
I guess they didn't have actual mass-marketed dieting aids back then, just tomato juice. Well, it's certainly a lot healthier than some of the diet regimens that are promoted today.
ReplyIt could be amusing to market normal filtered water as a weight loss aid - "with 8 glasses a day, help those pounds melt away!" I imagine urban myths would pop up pretty quickly, with teenage girls arguing about whether it's just normal water or if it has special properties...
ReplyHayley, that's already happening in a way - Contrex (a French mineral water with a rather unpleasant taste) is being marketed in the U.S. and Japan as a diet aid because it has a little extra minerals. (It's working in Japan...I've heard from my sister that it's pretty 'in' now as a diet aid.)
ReplyWow, back in the day they really dressed up to pour their radioactive-looking beverages.
Times have changed.
ReplyBut notice she still has some curves.
PS that juice looks odd.
ReplyTomato juice is pretty good for you. It seems like a fairly sensible idea to drink it a couple times a day to get your veggie servings in. I think the milk campaign ripped this ad off though...the hourglass-shaped glass, the drink-it-3-times-a-day tagline, the pretty woman doing the advertising...the more times change, the more they stay the same, I guess
ReplyTomato juice or V8 is certainly better than sugar-laden Slim Fast and other drinks like that...
ReplyIt would take the edge off your appetite before a meal, too. I've done this very recently with V8 type stuff.
I love tomato juice, but I'd be a mess of pimples if I drank 3 large glasses daily.
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