Vintage Dieting: Libby's Juice

I guess they didn't have actual mass-marketed dieting aids back then, just tomato juice. Well, it's certainly a lot healthier than some of the diet regimens that are promoted today.

It could be amusing to market normal filtered water as a weight loss aid - "with 8 glasses a day, help those pounds melt away!" I imagine urban myths would pop up pretty quickly, with teenage girls arguing about whether it's just normal water or if it has special properties...

Hayley, that's already happening in a way - Contrex (a French mineral water with a rather unpleasant taste) is being marketed in the U.S. and Japan as a diet aid because it has a little extra minerals. (It's working in Japan...I've heard from my sister that it's pretty 'in' now as a diet aid.)

Wow, back in the day they really dressed up to pour their radioactive-looking beverages.

Times have changed.

But notice she still has some curves.

PS that juice looks odd.

Tomato juice is pretty good for you. It seems like a fairly sensible idea to drink it a couple times a day to get your veggie servings in. I think the milk campaign ripped this ad off though...the hourglass-shaped glass, the drink-it-3-times-a-day tagline, the pretty woman doing the advertising...the more times change, the more they stay the same, I guess

Tomato juice or V8 is certainly better than sugar-laden Slim Fast and other drinks like that...

It would take the edge off your appetite before a meal, too. I've done this very recently with V8 type stuff.

I love tomato juice, but I'd be a mess of pimples if I drank 3 large glasses daily.