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Dr Phil Pays Out $10 Million

Dr Phil Promoting MilkFinally the sorry saga has come to an end. Dr Phil McGraw's line of "Shape-Up" supplements became the subject of a class action lawsuit last year.

The claim has now been settled - to the tune of $10.5 million.

It seemed like a good way to make a quick buck.

McGraw, 56, jumped into the lucrative weight-loss market in mid-2003 with a campaign that included advice books, a prime-time special with Katie Couric on obesity and dieting, and his Shape Up! with Dr. Phil McGraw products.

Shape Up! shakes, bars and multivitamins made by Irving, Texas-based CSA Nutraceuticals were sold in supermarkets, Target, Wal-Mart and elsewhere. The plan called for 22 pills daily at $120 a month. (via Yahoo)

Here we are three years later. Katie Couric became the subject of the "Photoshop Diet" (CBS edited photos of Katie Couric to make her look slimmer). And Dr. Phil, admitted last year, that he had "no expertise" in the diet supplement area.

Who can you trust?

Thanks to the settlement, former customers can choose either replacement products or a small cash reward.

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7 Comments

Chris Spurvey

That is really interesting. I heard about this suit a few months ago and was wondering how it would go.

A program/approach that avoids the question of how to effectively and efficiently feed your body is worthless in my opinion.

It is too bad that Dr. Phil fell for the monetary rewards of endorsing such a plan.

Brings his credibility down in my books.


Reply
iportion

It's so easy to say take this pill instead of doing the work. Most pills don't work in the long run.

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Leanne

Once again, we see another example of pills not working. In fact, I've never seen anything work at long term weight loss except permanent changes based on lots of fresh fruit, vegetables, raw nuts and seeds, and a significant reduction in animal foods and processed and packaged foods. Combined with regular movement (walking and fresh air - not sweaty gyms and 'health clubs') and lots of fresh water, a change to plant-based, whole-foods eating is unbeatable!

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Mary

Whom can we trust? Ourselves. It's certainly a good start, anyway.

Reply
RedPanda

Twenty-two pills a day? Surely even Dr Phil's biggest fans (no pun intended) must have thought that a bit odd.

Reply
mark

What exactly was the complaint?
The figurehead of a company doesn't have to be an expert. He's a brand. If a brand has expert advice and high-quality ingredients, the knowledge of the primary figure is irrelevant. But, again, what exactly was the complaint? It seems like this could open the floodgates for similar suits.

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Killer Bees

I personally don't trust anything Dr Phil has to say. He's a self help gimmick just like Anthony Robbins and all those screaming skulls who tell you how to "fix" yourself.

I'm not surprised this has happened.

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