What is a Natural Flavor?
What is natural? What is artificial? Does it even matter?
Paul Bass is suing supplement company Nature Made. He claims that he was tricked into believing their synthetic Vitamin E pills were made from natural sources.
Nature Made?
The issue here is one of a deceptive brand. Having the words "Nature Made" across every product would lead you to believe that the product came from natural sources. The Nutrisuplaw blog goes onto explain the differences between natural and synthetic Vitamin E.
What is Natural Flavoring?
This leads to an interesting question regarding the word natural. On many food labels, you will find an ingredient called "natural flavor". What exactly is a natural flavor?
According to the US Code of Federal Regulations*, a natural flavor or flavoring is:
...the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.Eric Schlosser, in his book Fast Food Nation, makes this statement:
Consumers prefer to see natural flavors on a label, out of a belief that they are more healthful. Distinctions between artificial and natural flavors can be arbitrary and somewhat absurd, based more on how the flavor has been made than on what it actually contains. (via Truthseeker)
Schlosser claims that it is an issue of extraction process rather than substance.
A natural flavor is not necessarily more healthful or purer than an artificial one. When almond flavor -- benzaldehyde -- is derived from natural sources, such as peach and apricot pits, it contains traces of hydrogen cyanide, a deadly poison. Benzaldehyde derived by mixing oil of clove and amyl acetate does not contain any cyanide. Nevertheless, it is legally considered an artificial flavor and sells at a much lower price. Natural and artificial flavors are now manufactured at the same chemical plants, places that few people would associate with Mother Nature.
What is natural or artificial may not necessarily give us a clue as to the quality of the food. Eat Rhubarb leaves and you will get sick. If you have an allergic disposition then any number of natural foods may potentially be harmful allergens.
How Complicated Should It Be?
Many food labels require you to have a degree in chemistry in order to understand what is in the food. Most of us know Sodium chloride (salt) - but what about diacetyl tartaric acid ester of mono-diglycerides?
Do we need to understand every component in a food? How on earth do we wade through the overwhelming amount of nutritional information and determine what is healthful and what is harmful?
*In order to read the regulations for flavorings - you need to go to the US CFR site, and search for the term "natural flavor". The first document returned will have the appropriate information.
Many compounds found naturally, such as various plant esters and flavoring compounds, can also be easily synthesized in an organic chemistry lab. Structurally, they are EXACTLY THE SAME. So it really doesn't matter where the flavoring comes from, as long as it's the actual molecule/molecules you want. I can see using natural flavorings if you are after a specific blend of chemicals...it can be difficult to get the ratios correct if you are synthesizing.
ReplyYou're missing the point. The label "natural flavors" is misleading. MSG may be legally labelled "natural flavors" in order to hide it. Healthy natural flavors exist, but some are excitoneurotoxins. The classic example is "hydrolyzed soy protein." This "natural flavor" is no more than a form glutemate. Glutemate is the neurotoxin that has been proven to break down the blood brain barrier, and therefore allow undigested proteins to enter the brain. This is a suspected cause of autoimmune disorders such as multiple sclerosis.
Also, MSG is suspected (and I only say "suspected" because manufacturers will sue those who make this claim) of causing compulsive eating. The list of hidden glutemates is very long. Obesity is unnatural, yet epidemic because our food supply is saturated with low cost, flavor additives. These excitoneurotoxins put the appetite in overdrive and make it hard to stop eating. Don't take my word for this. Read up on it or watch Dr. Russell Blaylock videos on YouTube. It will blow you away.
ReplyI can easily believe that substances not found in nature, even newly developed in the lab, aren't necessarily bad for us. After all, is there that much difference between the way the cosmic chemistry lab that is the universe created these chemicals through stars and supernovae and atmospheres and bacteria, and our own labs? It's not like one is magically good and the other lacks a cosmic blessing.
ReplySo yeah, I don't think we should be turned off by whether something's artificial, only if it's been shown to be dangerous.
The only reason I'd see for rejecting food that has flavours is that it's a sign the food is highly processed, and has lost the nutrients that give fresh foods their flavour.
Nature precisely makes everything with the correct ratio and balance. Man does not.
ReplyNature also makes cancer.
Replyno...wrong...man made cancer
ReplyYou have no real basis for saying things like that. All that "balance with nature" is but a wash. True, some factors that increase the prevalence of cancers are the side effect of the current civilization. But also, many people wouldn't ever get cancer if they lived a completely "natural" cavemen life - because they would die sooner of something else!
ReplyIf we all lived a natural "caveman" life, then maybe we would die of diseases before we had a chance to die of cancer. But if we lived a natural life, not as a caveman, then we would indeed live longer and healthier lives. Do your research and look at other countries that grow and cook their own foods, without all the processing. They are living to 108 and older, and are walking around without canes, or medicine!! So yea without pollutants, we would definitely have lower incidences of cancer.
Replyy! Companies can't be trusted. Their only agenda is to make a profit
do u take someone elses version of reality or do u create ur own
its all about self controll. either u controll what goes in ur body or somone else will
when all people demand that labels are more specific (why cant they be , surley the manufacturers know whats in there foood > prooving there deseptiveness..)then we will be a better more in controll world ... or... we could be in a not so nice cooperatin controlled world
love
ReplyIf humans were to eat and live in harmony with nature, they wouldn't get cancer. It is a mutation caused by man. A bag of cheetos is created from elements that nature provides. That doesn't mean that nature made it.
ReplyYeah but cheetos are just too nice
ReplyCancer isn't caused by man, it's simply random mutations that occur in cellular DNA during the replication process. UV radiation, free radicals in the environment and in our food, etc., can cause it. Most of the mutations have existed for generations but haven't shown up because the cause of death was usually something else (like disease)
ReplyThat is a good definition of what cancer is, but you have listed potential man made triggers as well.
ReplyNature makes cancer in much the same way that Nature made radiation sickness in Hiroshima.
ReplyNature didn't cause radiation sickness in Hiroshima; the atomic bomb did.
ReplyIm sure Katz was being sarcastic!! lol
ReplyAll I'm trying to figure our is there anything in a "natural flavour" additive that can be harmful, if taken in normal amounts. Because Natural flavour is on almost everything in the grocery store.
ReplyI also would like to know is 'natural flavor' harmful? According to Dr. Russel Blaylock, an eminent neurosurgeon 'natural flavor' is one of the things that MAY be related to MSG,and nutrisweet(aspartame) that kills brain cells. I would like to know if everything called 'natural flavors' falls into this category. I have a mysterious low-grade infection in my mouth which gives me a very bad taste and need to chew gum constantly(with natural flavor)to mask the taste. This is the only product that I can use(I can't handle sugars because of candida)
ReplyHi - I had some mouth sores recently due to a virus I was fighting. Among other natural remedies, two things that really helped were adding a few drops of tinctures of chlorophyll and oregano oil to a small glass of Artesian Wells water and swishing it around the mouth.
ReplyI would also drink these some days too.
Also when brushing teeth, finish by rinsing with a little water and a capful or two of H2O2.
When "natural flavor" is listed on a list of food ingredients, it implies that there is a flavoring blend added that is a trade secret that can't be listed. There isn't a specific flavor that is "natural flavor".
Think about it, geniuses...do you honestly think the "natural flavor" that's used in strawberry jelly beans is the same "natural flavor" that's used in vegetable beef soup?
However, look for MSG in foods (monosodium glutamate). It is used as a flavor enhancer and can often cause allergic reactions. By law it has to be listed on the ingredient list.
ReplyMSG has to be listed by law.That is why you need to watch out for; natural flavor,yeast extract,hydrolyzed protein etc(.A full list is given in the book "Excitotoxins,the Taste That Kills" by Dr.Russell Blaylock,as well as on the website).These are(or can be) aliases for MSG,deceptively called something else.Taste enhancing is big business and all the mega-companies want their products to tittilate your tastebuds,even if it kills you(or at least your brain cells)
ReplyAnd yes,the same product could be used to enhance the taste of jelly beans and vegetable soup.It may contain nothing related to the particular item,just something to pump up the flavor already present,like salt(sodium). Apparently MSG does a "better" job than salt.
I have stopped using anything with any of these aliases,with the exception of the gum that masks the bad taste(infection) I have.So I need to know is 'natural flavor' ALWAYS bad.Can anyone shine some light on that?
I 100% agree :-)
ReplyTom, I've read your posts and I still don't understand why it would be bad at all, much less always bad. Is the theory that it will kill your brain cells like you said aspartame does? Cause that is a pretty outrageous claim right there. To me it sounds like this Dr. Russell Blaylock is making baseless accusations. If you're gonna say it kills brain cells, at least explain how it allegedly does that.
ReplyHey Jan,
There is a lot of info out there on exitotoxins now. MSG and Aspartame are both exito toxins. In test cases they caused brain tumors in 100% of the cases. You will not hear about this though (unless you look) because they were not testing for tumors, so those results are N/A
Keep reading, keep searching and eat more veggies. lol. Oh by the way, That "Water" that they spray on our food in the store...Has MSG in it.
ReplyWoooowwww, now that i did not know!!!! Why would they spray msg on "fresh" vegetables??? That is ridiculous.
ReplyHe's lying. Commenters here really have to adjust their tinfoil hats. MSG has gotten a bad rap because of bad science and misinterpreted statistics.
Is all "Natural Flavour" bad? No. Is some? Maybe. The real problem is not labeling everything as bad or cancer causing, but the secrecy. Labeling something as "Natural Flavours" means we can research and decide for ourselves.
ReplyJan, Dr.Blaylock is a neurosurgeon and explains in his book and videos,in great detail(more than the average person can probably follow)that 'excititoxins' kill brain cells and are involved in Alzheimers,AlS,etc.. Aspartame,MSG,etc.are excitotoxins.But manufacturers disguise these under different names; yeast extract,natural flavor, hydrolyzed protein etc. He lists 3 categories of additives.
ReplyOne always contains excitotoxins,another usually does, and the third category sometimes does. I think 'natural flavor' is in the middle category.So I guess you have to investigate each individual product if you want to continue using it .That is what I did. I e-mailed the company and got no response.Not a good sign. Just Google 'excitotoxins' or 'Dr.Russell Blaylock' and you'll get a lot of useful information for free.
Thanks for the info, Tom. I'm googling it right now to read a bit more about it.
ReplyThe very best thing to eat are raw or sprouted foods.
ReplyOk i just read this interview with this Dr. Blaylock character. ( http://www.newstarget.com/020550.html ) and I do admit he DEFINITELY knows what he is talking about with claims and studies to back this up. But does this interview terrify anyone else besides me? Glutamates are in quite a few different products, and he talks about soy products, specifically soy milk, by describing them as "poison". Same with cow's milk, which i love. Can anyone give me a list of what this man eats on a day to day basis because I cannot for the life of me figure out what he could consume that he would consider to be safe. I would love some piece of mind, thanks.
ReplyPhoke, it terrifies you because you are rational. As far as what he eats. I apologize that I can't be more specific. I'm currently trying to get his book on health tips. Until then i don't want to mislead. However, what I do know is that he is big on Omega 3s (especially DHA), vegetables, complex carbs. I don't know his position on protein. Hope this helps.
ReplyOn the road, if Dr. Blaylock is anything like Dr. Mercola, I'm guessing all he eats is special mercury-free farmed salmon and organic blueberries and organic flax seeds. Nothing else at all.
I'm exaggerating, but when you read info from people like the 2 of them, you end up with the impression that there are less than 5 or 6 foods out there that are safe to eat.
ReplyYou ain't never lied!! lol
ReplyHaha exactly. But we only live once, so I think I'll just keep eating my un-natural naturally flavored foods and just hope I don't keel over from cardiac arrest.
ReplyLike you, I try to focus on the big picture. No sugar, no transfats, avoid white flour, getting enough fruit and vegetables, instead of worrying about the artificial flavoring used in the manufactured products that make up around 15% of my total diet.
ReplyI saw a two-hour video presentation by Dr. Blaylock. Glutamate like any other amino acid is a natural component of many proteins and is therefore healthy.What he is warning against is not glutamate per se,but in combination with sodium(MSG) .There may be other excitotoxins(Google it) that don't contain glutamate.The things he warns against are ADDITIVES that enhance taste at a steep price,your brain cells.These are unscrupulously added to foods because they make them taste better and sell better(PROFIT$).
MSG is required by law to be listed on labels.They get around this by using different aliases for it : yeast extract,hydrolized protein etc. Google' excitotoxins" and get the whole story.
The way to avoid this is to avoid packaged and processed foods which usually aren't that healthy anyway. If you must eat them,it would be wise to make sure they don't contain any excitotoxins under any of their alias.This will require seeing the full list on the website.
IF, I'm not saying it does,15% of your diet contains these additives,that is a huge problem. I think 1% would be a problem,as it is accumlative. It depends on what age you want your Alzheimers or dementia to kick in.
The easy answer is to avoid all processed food,which I mostly do but I chew Xylichew gum to mask a bad taste(stubborn low grade infection) I was wondering if anyone knew CONCLUSIVELY if the "natural flavor" in it is indeed an excitotoxin.I guess that would be hard to know unless you were the one putting it in there.
ReplyGood post. However, Dr. Blaylock does warn directly against glutemates.
ReplyI copied the entire list of aliases from Dr. Blaylock and pasted it on a 3 X 5 card (it took both sides) to carry in my purse when I go to the grocery store. There is no other way because I cannot possibly remember all these names.
Also, according to the Feingold Association, which is a non-profit group dedicated to helping children and adults apply proven dietary techniques for better behavior, learning and health, MSG is sometimes put into foods without being labeled.
From their FAQ page: "A product can boast 'no preservatives' or 'no MSG' when they actually do contain them. The regulations are very lax, in our opinion, and even so they are often ignored."
I believe I read that Feingold does some chemical anaysis of foods to find the hidden additives, but won't swear to it. I don't know how else they would find the hidden additives though. They do the research and provide additive lists for their members. I have decided to join because I know of no other way to absolutely know what is in these foods as the enforcement is so poor for these labeling laws.
The website is www.feingold.org. Read the testimonials regarding amazing recoveries of children who have been taken off additives that were causing them terrible problems with ADHD, allergies, asthma, and even rages and violence.
ReplyTrying to catch all excitoneurotoxins on the label is like trying to swim upstream. You might, but the odds are unfavorable. My solution is to cook almost all my food (cannot reaonably expect to cook 100%). I stick to veggies, meats, fruits, nuts (no peanut), Omega 3 oils, herbs, pure spices, purified water. Basically no grains, cooking oils, packaged foods, condiments, mixed spices, fast food, etc. Rule of thumb: If I can't pornounce it, grow it or herd it, I won't chew it.
ReplyHere is more info on hidden MSG from the Truth in Labeling Site. They also tell you what to say if you call manufacturers asking about the presence of MSG in their foods and how to complain to the FDA if you find discrepancies. They also have a list of foods they have received complaints about. Very helpful.
http://www.truthinlabeling.org/nomsg.html
ReplyI am a Vegetarian, when available I screen the ingredients of everything I eat. I simply want to know what I am eating. I think it’s only fair that the ingredients tell us what the artificial ingredient is based from its not always obvious. A potato chip artificial flavor should be potato but is probably meat lard, same with frosting and so many other common items. The things I like to eat may be different than the mass majority but it should ultimately be my choice.
ReplyC
ReplyHow do you know nature causes cancer? I bet that before 1950 nobody really knew what cancer was. When they didn't have all these house cleaning products, cigarette smokers, packaged and microwave foods. If nature wasn't altered by man everything would be fine. Don't you think? Better to inform yourself rather than to make comments out of pure ignorance with all due respect.
my sister has horrible reactions to MSG (and yes, that includes all the many names they hide it under)... she gets major insomnia, heart palpitations, feeling so bad she feels she might need to go to the ER. I just hope anyone reading this takes this issue seriously. Dr. Blaylock started investigating this after he lost his father to Parkinson's I believe- I commend him for speaking out about all this.
ReplyTom Dudek, For your low grade infection research "oil of oregano". Two or three drops in a little water and swish around in your mouth 2,3 or 4 times a day. It has many uses. I'm never without it, at home or away. If that doesn't help, go to the denist or doctor soon! Good luck!
ReplyCancer is a lifestyle disease. Yes, it is. I understand this is hard to swallow but it's the truth.
It's not complicated as doctors would have you believe (it makes millions for them). You don't just "catch it". Ever wonder why so many people "have" cancer these days? Take a look at the chemicals in our environment and our food. Not hard to see. But people only see what they want to see and the truth hurts. How could we be wrong all this time about medicine and "health care"? Most people don't take responsibility for their own health. Yes, your health is your responsibility - not the doctors or the taxpayers.
Disease comes from within, not from outside. Everyone has cancer cells in their body at all times - the body's ability (through health) to fight this process internally - will determine whether cancer cells get to a point where they eventually break down the body.
Easy to avoid additives and chemicals in your food - eat wholefood. Meat, vegies (organic), grind grains to make breads etc. Sounds hard but trust me - I have a very busy life and have managed to bring this into my routine. It's not hard - it just depends how serious you want to get about your health - that's it. I have children that's why I decided to get serious about it. They are the healthiest little beings on the planet - no vaccinations, no drugs, good whole food.
At the end of the day, there is soo much info and "research" out there..who to believe what to believe? Well, look inside yourself and ask yourself whether packaged food with a list of 50 ingredients you can't pronounce, is good for you....
ReplyGrapefruit seed extract works wonderfully as well.
Damn straight!
Replygrapefruit seed extract is an industrial-grade preservative/broad spectrum antibiotic
see: http://medherb.com/eletter/GSE-Caldecott.pdf
Replytrue!
ReplyI agree!
Reply@Chris
>> Cancer is a lifestyle disease.
No, cancer is a disease that has afflicted living things on Earth since probably about the dawn of life on Earth, almost certainly since the advent of multi-cellular organisms. The primary reason we seem to be experiencing more of it than before is that we live long enough that internal failings of the body that are primarily due to old age (cancer, heart disease, stroke) are now a problem. Thousands of years before, famine, infection, or a hungry leopard might take you out well before cancer could.
@likemenature
>> How do you know nature causes cancer?
Cancer is runaway cell growth, sometimes triggered by mutation, sometimes by genetic susceptibility and sometimes by environmental factors. Mutations, genetics, environmental factors...yup, all about 3.5 billion years old. Modern civilization may have added a few more environmental factors, but again, the primary cause is that we live long enough where it becomes a problem. Something like two-thirds of all cancer patients are over 65. Human beings aren't designed to live forever, no matter how well you eat. At some point, something's going to go wrong.
>> I bet that before 1950 nobody really knew what cancer was.
Well, you would lose that bet--badly. They may not have understood it as well on the cellular and molecular level, but they had already categorized symptoms, tumors, etc. Hodgkin's Disease, for instance, was diagnosed in 1832. And even back when they thought cancer was "bad humors" or whatever, it still existed and people still died from it.
>> When they didn't have all these house cleaning products, cigarette smokers, packaged and microwave foods. If nature wasn't altered by man everything would be fine. Don't you think?
No, I don't. Here's a question to provide some perspective: what was the average life expectancy in 10,000 B.C.E.? How about 1850? How about now? I agree that modern processed foods present some new challenges, but I'd far rather be dealing with these challenges than, say, devastating famine.
>> Better to inform yourself rather than to make comments out of pure ignorance with all due respect.
Good advice!
ReplyGreat post.
ReplyWhether cancer has existed for a time or not, there is no denying that living an immensely healthy lifestyle can and DOES prevent cancer. This is health on a cellular level, not cardiovascular health as many can get confused with health in general. You can be one of the most in-shape people in the world but be missing one simple nutrient required for good cellular health and all will go to shambles in your body. Vit c defficiency causes scurvy, just the same as how a lack of phytochemicals and nutrients supplied in foods that aren't seen as vital. There is no evidence that i know of to support it, but logically, it makes 100% sense. Msg and other additives can and will screw with your cellular health just as a healthy diet will do the opposite.
ReplyVit c defficiency causes scurvy, just the same as how a lack of phytochemicals and nutrients supplied in foods that aren't seen as vital can cause cancer*.
ReplyThese natural flavors, artificial flavors, and added colors cannot be good for you. I have seen severely ADHD teenagers' symptoms nearly disappear after eliminating these ingredients from their diets. I'm going to stay with what is safe: food that hasn't been created in a laboratory.
The intentional ambiguity in the labeling process is shady at best. How could someone discern between a natural flavor that causes long-lasting health problems and one that is not?
All of these additives, whether it is natural flavor or mono and digylicerides are making us dumb and sick.
ReplyAll cancering aside, whenever I see the ingredient "natural flavor", I set it back on its shelf. The people of northern Pakistan in the Hunza Valley have the right recipe for longevity. No processed foods, fresh air, sunlight, exercise (farming and walking up and down the mountains), eating only locally grown fruits and vegetables in season, and the occasional animal meat. I'll just do my best to follow their queues and see how it goes for me.
ReplyAround biblical times, people lived substantially longer than 100 years. It doesn't take a genius to figure out why! Companies can't be trusted. Their only agenda is to make a profit! GMO's (with their poisonous pesticides, herbicides, injected bacteria, etc.),hydrogenated fats, High Fructose Corn Syrup (sugar glucose-fructose (in Canada)- different names in other countries and the leading cause of type 2 diabetes), mono and diglycerides (trans fats), flavor, color and all the other names that companies use to hide their poisons, artificial sweeteners, etc.! Ninety percent of "food" these days is nothing more than chemical soup! Corporations today are getting away with murder...and I mean that literally. It's appalling, what these "corporations" are doing to our health. I've personally been researching this topic for a few years now and it's actually quite horrifying!
Reply