Nestlé Buys Jenny Craig
Nestlé is one of the larger food and beverage companies in the world.
The acquisition is also part of Nestlé's effort to expand its presence in what is described as the "functional food" category through its Nestlé Nutrition unit, which manufacturers PowerBars, baby foods and a series of nutritionally enriched products for the elderly (src)
Jenny Craig has experienced a recent increase in growth (thanks to Kirstie Alley). The Jenny Craig program requires users to pay membership fees and to purchase prepackaged meals.
Nestlé's purchase highlights the incredible ironies that exist within the diet industry. Weight loss is ultimately about lowering overall food energy intake - yet many big players in the diet industry profit by selling more food.
Nestle want you to eat more Wonka Bars and Kits Kats. If you get fat they'll send you to Jenny Craig. Nestle make money. You join the yo-yo diet bandwagon.
More like this in Big Business
HAHAHA! It's like cigarettes and Nicorette! We must be our own rock as the big corporations play us!
ReplyEvery company owns every other company, it seems like. I honestly can't keep track anymore. It's ridiculous.
ReplyHonestly its quite a smart business decision. Help people become fatter and unhealty while taking their money, then send them on the road to fatloss, and take more of their money. Brilliant!
How much would Weight Watchers be worth as a buyout for some major food corporation? Unless they are already owned by one?
ReplyI can’t blame Nestle it’s a good business idea.
ReplyMaybe the cost of Jenny’s food will go down if you can get I at the local grocery chain.
I don't know whether to laugh or cry!
ReplyIs there any other source for this than the dead IHT link?
ReplyI diet on my own which is stop eating processed foods and exercise. This whole Nestle-Jenny Creg deal means that obesity is becomming a business model.
But I think that Nestle needs to stop using hydronated crap on processed foods. But I would like to eat a chocolate yogurt with crunchy nuts that has the good fats and carbohydrates as well as complete protein. And start producing healthier shakes and bars towards our public.
ReplyThe story's posted up here:
http://www.statesman.com/business/content/business/stories/other/06/19nestle.html
The Tiny URL is here:
http://tinyurl.com/m4skn
The referring paper (this is from the Austin Statesman) is the New York Times, so presumably it'll be on the NYT site, as well. It's dated for tomorrow (June 19).
Update: Just went to check the NY Times site, and didn't find it there. Maybe it'll be up soon.
ReplyThanks, randee, it's on the NYT site now, and Nestle has a press release up on their site.
ReplyNestle has some strong connections to child labor. If this is an issue for you, and you buy things from Jenny Craig, you might want to check it out. You can find information at Stolenchildhoods.org.
ReplyBrilliant business move on Nestle's part. Buy their chocolate and get fat, then buy their "energy bars"...basically a glorified chocolate bar...and lose weight. I think Weight Watchers may be owned by Kraft, but I'm not sure. I know Kraft and South Beach are together. It's a similar concept: buy Kraft macaroni and cheese and get fat, then buy SBD entrees to lose the weight. It's all processed garbage for the most part.
ReplyUltimately I am responsible for my own health. No one else save a few family members and friends cares if I am healthy or not, or alive at all. All the other noise is about business.
There is no one in my government that cares. Deputy Health Secretary Alex Azar recently said "The business case has to be there for healthy food. If there's not a business case for it, it won't happen." My government would actually prefer that I die before reaching Social Security age.
I am quite sure there is no one at my health insurance company that cares – they would just as soon I drop dead and stop pestering them with claims. DOA from a car crash would be perfect – no hospital bills.
There is no one at the helm of the food companies that cares. They just want me to buy their products – they don’t care which ones – healthy or unhealthy or both.
There is freedom in this in that I can stop listening to all government recommendations about my health including their stupid food pyramid, stop watching all television food and pharmaceutical commercials, throw out all those silly pamphlets from my insurance company that talk about my health, and pay attention to my body and what works for me.
ReplyAnd, have you heard, Ketel One is now sponsoring A.A. mtgs? How absurd.
RS--nice work. My only contention would be that the insurance company actually hopes you live, but only in perfect helath. That way, they can continue to collect your premiums without having to pay a dime. If, in fact, your medical care cost more than what you/your employer pay per month, then it is better if you die. In said MVA. On impact.
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