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Special K Diet: Cereal for Weight Loss?

Over the last few months there has been a lot of cereal promotion going on. Kelloggs' Special K brand have been promoting their very own Special K Diet Challenge (for a number of years now). Not to be outdone, Kraft have "lose 10 pounds" emblazoned on virtually the entire line of "Post" brand cereals (called Eat 2 Lose 10)

Both cereal "diets" are bold and upfront with their claims: "Lose up to 6 pounds in 2 weeks!" shouts Special K. Is this for real? Is it valid?

The Special K Diet

• Eat a serving of Kellogg's® Special K®, Special K® Red Berries, Special K® Vanilla Almond, Special K® Fruit & Yogurt or Special K® Low Carb Lifestyle Protein Plus cereal with 2/3 cup skim milk and fruit for two meals a day.
• Eat your third meal as you normally do.
• For snacks, choose from fresh fruits and vegetables or a Special K® Bar.
• Consume beverages as you normally do.


Special K claim that the diet is "based on valid research conducted at leading universities". In typical hard-sell fashion, they fail to provide the reference or provide a link to the "valid research". After some digging, I found the aforementioned study.

Yes - People Lost Weight
It made interesting reading, and effectively backed up some of the claims from Special K. According to my reading, the mean weight loss was less than 2 kg (4.4 pounds) in the 2 week period.

A basic low fat diet
So what's the magic? There is no magic. The women in the study ate less than they normally did. According to the study, the women in the Special K group were eating about 2200 kcals per day. When they started substituting the cereal meals they dropped daily intake by about 640 kcals per day. Furthermore, a lot of those calories were from fat (~39 grams or 351 kcals).

Good or What?
Personally I think incorporating some cereals into your diet can be good - but there are some caveats here:
Satiety - From experience, I've noticed that wolfing down a bowl of cereal doesn't always curb the hunger pangs. However having a bit more protein in the mix does keep the pangs at bay.
Nutrition - The simple truth is - Special K is better than what most people eat, but it still contains such gems as High Fructose Corn Syrup. Serving for serving, it has less potassium and fiber than oats, and more sugar. Compare here and here.

The Claim

"Lose 6 Pounds in 2 Weeks"

The Interpretation
"If you currently have a poor diet, but substitute it with our cereal - you may lose 4.4 pounds over the first two weeks. You will be probably feel very hungry while restricting your calories, and will may find eating cereal for dinner or lunch to be untenable after a while. Boredom could well set in. History shows that a low-fat, higher-carb diet can work, but in the long run it may backfire".

That said - you could do a lot worse than eating cereal, skim milk, and fruit - it's a lot healthier than the average American meal...

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578 Comments(Now closed for this article)

Nicole

So I am going to try this Special K diet with 2 girls that I wrk with! we are all hoping that it will wrk! We are starting on monday so I will keep you all updated on how everything goes!

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Jules

actually I think you are lighter in the mornings because you haven't eaten in 8 or so hours. In the evening you're full from everything you've consumed during the day.

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christie

So over the summer I worked out by running for 45 mins about 4 times a week...I had to stop because I have no time between work and senior year this year. I am 142 lbs. I really wish I was 120 because I'm over weight for my size ...(so my doctor says) I'm only 5'2!! So if I could just drop 3 jean sizes I would be soo happy...when I stated high school I was a size 3!! I'm a 7 now...sometimes well most times I feel completely self conscious...so I'm gunna try this special k diet....well see what happens =)

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hanna

Did u guys know that program - 2 week challenge from Special K.com?
I've tried but i'm wondering why people don't talk about that?
maybe it's a way!!!

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Butrfly

Just thought I'd add...attitude is HUGE in trying to get fit and healthy! If your attitude sucks, then so will your results! Stay positive! If something ends up not working for you personally, just smile, tell yourself that you gave it your best shot, and MOVE ON! Don't discourage others! I am starting this diet for the second time (first time was about 6yrs ago after my first child was born)...I currently have a 6yo, a 20mos old, and a 6 wk old newborn (no longer breastfeeding, so I'm free to get back in shape!). I know that I will have great results with this, especially when I'm combining it with 45min of cardio 5 days a week, pilates, and jumping rope!

Good luck to all of you!
PS: Don't forget-stressing about weightloss can actually prevent it! Stay happy!

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Miss Motivated

Hi Jessica and all other Fans, seem like most of you all are pretty much lik me have tried everything there is to try. Bottom line is that anything will work it just all about finding what works best for you and sticking with it. So now I'm trying to fgocus on moreso of getting the willpower and keeping it. Jessica i would really like to know that diet that you are referring to and would like to ask anybody that can give me some tips on willpower please HELP ME!!!!!! I really need to loose about 100lbs long time goal,and about 30lbs by the end of November.

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LETLET

AFTER READING EVERYONE COMMENTS, I GOING TO GIVE THE CHALLENGE A TRY. MY GOAL IS 10LBS, MY ONLY FEAR IS THAT I LOVE FOOD AND MY PORTIONS ARE TOO LARGE. SISTER AND I START ON MONDAY, WILL POST RESULTS IN 2 WEEKS.

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jan

Are all you people that stupid, its not rocket science, you expend more calories then you take in plus aerobic workout at least 4 times a week = WT LOSS!!!!!!!!! can you all live on cereal for an extended period of time b/c the the weight when you start to eat NORMAL food again ITS BACK!!!!

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SHIRLEY

I NEED TO LOSE A LOT OF WEIGHT AND I NEED TO START NOW AND STICK TO IT.....FOR HEALTH REASONS....I WOULD LIKE A SUPPORT PERSON TO WORK WITH AND HAVE SOMEONE TO TALK TO ABOUT THE STRUGGLE....I GO TO THE DR ON THURSDAY AND KNOW I WILL BE SCREAMED AT.....BUT APART FROM THAT I NEED TO LOSE AND NEED A PARTNER THAT KNOWS WHAT I AM TALKING ABOUT.... INTERESTED?

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SHIRLEY

JAN, IT IS A START, MAYBE NOT THE FULL ANSWER BUT A GOOD START, IT IS NOT DRINKING LEMONADE .... SOME OF US CAN'T JUST AROUND AND DO THE EXERCISE THAT HELPS LOSING SO PLEASE TRY NOT TO DISCOURAGE US....WE NEED PEOPLE WHO ENCOURAGE

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SHIRLEY

VON CONGRATULATIONS, TALK ABOUT DETERMINATION AND NOW YOU HAVE THE REWARD.....I AM JUST STARTING NEED TO LOSE OVER 100 SO YOU GIVE ME COURAGE

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Candice

I tried this diet twice. The first time I was really dedicated and lost 4 pounds in 2 weeks without really feeling hungry. A couple months later I tried it again, and that time I was so hungry all the time and I lost about 4 pounds in a week, but gained 3 back. So, I guess this diet can work if you do it right but it is definitely not the most enjoyable diet to be on. Cereal can get extremely boring.

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Trinette Terry

Is losing 5 pounds realistic? You may already be at your proper weight for your height and body type...but if you insist, then don't give up. Are you consistent? Make sure you are lifting weights every other day, in addition to aerobics. Work your arms, shoulders, legs, back, and stomach with weights. Change your workout intensity...if you walk on the treadmill for 30 minutes at 4mph, increased the speed to 5.0 mph every 5 minutes for 45 seconds throughout your workout. This is very effective.You need to place a greater demand on your body, because it will adapt to workout routines over time. You have to give your body a "mild shock" every so often. You made need to eliminate a couple of hundred calories per day. You can also workout twice a day. Do your main workout first and a mini workout later. A simple workout. An additional 20 minute treadmill walk or jog per day will yield results.

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Trinette Terry

Shirley, you need to move. Don't tell yourself you can't exercise. It is almost impossible to lose fat and maintain your loss without exercise. The body needs movement, which is what exercise is. If you start with just 20 minutes everyday, you will see results. You need aerobic and weights. Building muscle tone helps to burn fat, even whlle you are sleeping. Shirley, the body only responds to consistency. It is just the way we are made. You have to be consistent to get results. The body is marvelous. If you are consistent after a couple of months or so, you body will get into a fat burning mode, and it will burn that excess fat up. I don't care how much you need to lose. Your body will get the job done. Your job is to follow a good nutritional plan from your MD. and to exercise EVERDAY and be PATIENT. Weighing yourself once a month is enough. When you start weight training, you may gain a couple of pounds. This is good, because is will be muscle weight. The scales can be your enemy, if you are constantly weighing yourself. Unfortunately, the scales don't distinguish fat, water and muscle weight. If you are working out for 20 or 30 minutes daily, you don't need a day of rest. Walking should be everyday..BREAK A SWEAT and weights; every other day. A Cereal diet is a diet and generally diets just don't work. I really don't think this Special K diet has enough protein. Also, if you have 100 pounds of excess fat to shed, you need a good eating plan, not some quick fix stupid diet. Shirley, I lost over 100 pounds....you would never know it by looking at me. The beauty of exercise is it tones you up, helps control your appetite and cravings. One word of caution...Just doing aerobics and half starving yourself, will leave you looking for a plastic surgeon to remove the flab. If you don't want to be flabby, you have to lift weights and develop muscle tone. That is just the way it is.

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Trinette Terry

Shirley, one more post and I'm done. What happens with consistent exercise is your metabolism increases. The combination of aerobics and lifting weights are both very important in increasing your metabolism. What your your body actually burns off while exercising is not so important. Increasing your metabolism is very important and with consistent exercise it will happen. Once your metabolism increases, the exercise you did in the morning, will cause you body to burn fat every day, even at rest. However, the body doesn't like fat as a source of nutrition. This means, you have to be patient, because it is only going to burn so much fat in a day. Maybe a couple of pounds a week. It uses stored fat because it need a extra calories to maintain itself. Your increased metabolism demands extra calories. Nutrition is your body's main source for nourishment. Stored excess fat is not a good source of nutrition. That means you need to eat good nutritious foods and enough. Starving yourself is defeating because you body still is only going to burn so much fat in a given day. If you don't eat enough..your body will start burning up muscle tissue for nourishment. You will be losing weight, but a good portion of that weight, will be your muscle tone. This is not good. People who choose bypass surgery are basically half starving themselves. They lose fat, but also a lot of muscle tone. Usually, they become very flabby and need surgery to remove the leftover hanging flab. The scales only measure weight...not what kind of weight you are losing. I am not knocking bypass surgery, because some people feel like it is their only option. It works like this. Your body has had it's nutritional needs to maintain it's inner functions met, by the food you ate, but it burning efficiently, because the exercise has caused your metabolish to increase and exercise uses up calories as well, the body needs more calories than you consumed. So, it says' "no problem", we have this stored fat over here, we'll just use some of that. You exercise everyday and eat nutritiously everday and this same scenario goes on everyday until eventually, your body has used up all of that excess fat. That is how it works.

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Trinette Terry

You don't have to exercise in the mornings, I use to work out at night, but now I find mornings more suitable for me.

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CC

I just had a baby in june and have been trying to find a way to lose the 40 lbs of baby weight i gained during my pregnancy instead of going to the gym (which i have no time for anyways). Does this diet really work? If so, will it help me with losing this baby weight? I believe I weigh 175 right now and I'm trying to get down to 130. Will this help?

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Richie

well ive tried this diet...and personally i think it did work...there are other products other than just the cereal...theres protein bars...protein waters...and stuff like that...the protein water and bars helped me not get hungry throughout the day...i lost the weight that i wanted...good luck to anyone else who is going to try it

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elian

i like special k it really good for you and your body

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Marcus

I'm starting this diet and I hope it works for me I'm 195 and most of it is fat, very little muscle.

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Susan

if you want to lose 20 lbs in 2 weeks get lypo hun it works wonders

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janak

su su

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lynnessa

after reading everyones posts i thought i would write. you have to look at dieting as a lifestyle change instead of a diet. and it doesnt matter what you eat just the amount. you have to burn more calories than you take in. if you go out to eat share your meal or ask for a box for half of your meal. most meals contain a full day of caloric needs. ive learned that by counting calories eventually you can stop because you will know approximately the amount to intake. good luck to everyone! ~40+ lbs to go

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Jeanna

Hey I just wanted to say every diet is not for everyone!! Ive just started Jenny Craig and just like any diet or weight loss program it's hard. Im on the list of "tried every thing" because I kept listening to what worked for everyone else and never found out what worked for me! I encourage each and everyone of you to find what's good for you and stick with it! You'll get what your looking for with patience and perserverance! Peace

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Jen

some of you are saying that Special K is a "load of crap" because you could eat other cereals and still lose that weight, or that no matter what, replacing 2 meals a day with cereal is going to produce results. but Special K isn't necessarily saying that it makes you lose more weight, or drop the pounds faster. the cereal simply makes it easier to replace meals, seeing as it tastes fricking AMAZING, rather than eating... oats or something.

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