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Superbowl Fast Food Ads: Overkill

Common Sense Media has carried out a nutritional analysis of each food product promoted during the Superbowl. The totals are:

3325 calories; 178 grams of fat (that's about 270 percent of the FDA's recommended daily intake; 1665 calories from fat; and 6910 mg of sodium (288 percent of the FDA's recommended daily intake).

That's just for one serving of each product advertised. At $2.5 million for a thirty second spot - you would have to conclude that junk food advertising works.

Written By J. Foster

3 Comments

Hallie Levine

My name is Hallie Levine and I'm a reporter for Allure magazine. I'm writing a piece for them on diet pills and I'm interested in speaking to women who have tried both prescription and over the counter products.

If you'd like to talk to me, my email is hzlevine@aol.com. Thanks so much!

Reply
Vern Kirkman

I'm sure it does work. I just wrote about the amount of advertising for junk food that appears on tv after dinner, in my blog the other day.
I don't know of any scientific studies done on it, but it seems to me that during after dinner hours, the commercials for food, triple!

Reply
Jim

Vern, you don't need a scientific study... those food ads are perfectly targeted to when you're most likely to feel hungry.

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Last Modified: May 17, 2007

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