The Diet Frenzy is Over
See the huge spike? That's the diet frenzy in action.
What a strange phenomenon, people over-indulge during the holiday season, then jump on-line looking for a quick answer. 3 weeks later, no one cares anymore, and the traffic dies down.
It would be funny if it wasn't so sad. How many people out there repeat this endless pattern instead of making a decision to change lifestyle - forever?
Statistics show that visits to the Jenny Craig site were up 40%, Nutrisystem up 130%. Also of note is SparkPeople, who have gone free, jumped a massive 148%.
The most mind-boggling measurement of all - is the market share of Weight Watchers. Among the top 10 diet sites visited, Weight Watchers holds more market share than all other 9 combined!
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I don't think the diet frenzy is over, it's a money grabber that will be around forever like make up. The spike in the graph is represenative of (yo-yo dieting) a seasonal surge or movie star endorsing enthusiasm. Even if the bucks are not rolling in at a particular moment no matter where you look the advertisments and mirrors are plentiful and there is always the need.
ReplyWe have certainly seen a huge spike in traffic to our health site over Christmas and New Year (and the NY resolution period), but these visits have almost entirely been going straight to our resources pages rather than to any particular products.
To us, the spike in interest has been from information seekers who are looking for answers and ideas rather than quick fixes - long live free information!
ReplyGo sell crazy somewhere else, we're all full here.
ReplyPeople are hitting the web sites when they're doing research on how to start a new weight loss plan. Once they've learned how to do it, they don't need to do the research, they just need to work the plan.
And there's a good reason for WW's market share. They have all the elements of a successful plan at a price that's not too exhorbitant... and research to back up their success. I lost nearly 50 pounds on WW 5 years ago, and I'm still 30 pounds lighter than I was when I started (heavier than I've been since, but moving in the right direction now.)
ReplyRachel this is exactly true:
'People are hitting the web sites when they're doing research on how to start a new weight loss plan. Once they've learned how to do it, they don't need to do the research, they just need to work the plan'
And it backs up exactly what I have found - most of the actual goods or services that people look for when starting a weight loss plan (gym membership, exercise bike, weight watchers membership etc) are not necessarily conduitive to internet sales (well, maybe amazon sold a load more diet books) - but the vast number of searchers are only scouring the net for information.
In fact, I think for a lot of health stores the christmas period can be quite slow as consumers are spending their money on presents, parties and food rather than vitamins and the like.
ReplyDiet books sell – diets don’t. Generally the people that buy these books don’t use them for long. They just buy more books the following year.
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