South Beach Diet in a Box: What Nonsense
The partnership between Kraft foods and the South Beach Diet has always felt... wrong. I believe the core of a healthy diet means, ultimately, minimizing the amount of processed foods consumed. There will always be a place for convenience foods - but not as a staple. Kraft have pushed the partnership into publicity overdrive with the "Beach in a Box" tour.
On tour in Seattle
Wasn't the South Beach Diet about weight loss?
It's odd really. A concept meant to represent healthy weight loss is going around giving away free food. Those cereal bars contain such lovely ingredients as Fractionated Palm Kernel Oil and Evaporated Cane Juice Invert Syrup.
It is time to draw a line in that wonderful south beach sand. This is complete nonsense and has nothing to do with health or fat loss. It has everything to do with Kraft's bottom line - and taking advantage of that lucrative January diet season.
"Wouldn't you rather be on the Beach?"
Not really.
Not when you see my roll of pale and hairy tummy fat bulging out over my shorts (apologies for the mental image). Those "flabdominals" would no doubt be worse than normal after scoffing my free box full of South Beach Diet™ cereal bars.
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Is there anything in this world unscathed by the almighty dollar? I wonder.
ReplyJames, the imagery makes for a great appetite suppressant. :)
ReplyI get tired just thinking of the amount of SPF 50 and time it takes to put it on... so nah, I wouldn't rather be at the beach either.
I hate Kraft with a passion.
ReplyI feel the same way about Phil McGraw and the shamless hawking of less than nutritional supplements put out under his name...........
ReplyWe should not be surprised by this. The big food business will always engage in misleading advertising and use any means they can to sell their products.
If this means trying to convince you that their products are healthy when they are not – they will do this without a second thought.
Remember Wonder Bread?
Just be grateful you know the truth and can make sound choices for yourselves.
And thanks for the flabdominal image – I am sure this will help someone with portion control today. And please don’t get me started on Fat Man Phil the Weight Loss Wizard.
http://www.antiagingatlanta.com/lowglycemicdiet.htm
ReplyThe positive side to these foods is that they at least have a favorable macronutrient balance - protein, carb, fat ratio.
http://www.antiagingatlanta.com/lowglycemicdietfoods.htm
ReplyHi there, does any one have any info on the Dr Bernstein diet plan??? Information would be much appreciated! thanks
ReplyI don't think it's so bad. Diet companies have been a huge industry for years, decades, even. However, there will always be the people who enjoy tremendous success on each and every plan that comes out. I'm not going to knock them, I'm going to congratulate them! I think SB is pretty sensible, and while I know kraft is reaping profits from the new line of products, I also know they are helping many people. I doubt that most people take it to the extreme of "living off processed foods", and I have to say, I think a cereal bar or a frozen pizza are better choices than the drive-thru. While I personally know that it's not as time-consuming as people think to live a healthy diet rich in natural foods, others simply cant or won't do it. If these convenience products help them, then hooray! :-) (I've tried the whole wheat crust frozen pizzas, and they're pretty good when you're craving pizza...and it's portion control with nutrients!)
ReplyHate all you want but for busy people (I work 2 jobs and go to school) these are a life saver. I've lost 45lbs eating these and just walking everyday.
Best of all these taste really, really good; for frozen food. I've tried a lot of diet foods and they usually taste like flavored cardboard, these actually taste really good and the portions are huge compaired to those cardboard meals.
Would fresh food be better tasting and better for you? Of course! But is it better to eat these than eating at McDonalds or Wendys? Hell yes!
So, again, hate all you want but they taste damn good and if you buy them on sale for around $2.50 a piece or less they are actually quite a good deal (I buy them for $2 when on sale).
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