Slim-Fast: Slim Profits
Unilever has experienced a further drop in profits after another write-down of their Slim-Fast product.
Sales of Slimfast were hit by the popularity of the low carbohydrate Atkins diet. However, Mr Cescau said the collapse of Atkins Nutritionals, the company behind the diet brand which filed for bankruptcy protection this week, would not necessarily draw consumers back to Slimfast.Mr Cescau said: "The category has declined. The consumers who have left this category following their disappointment with Atkins have not come back."
The writedown was huge - €353m ($436m). According to the report - "the company blamed a decline in the meal replacement market and a lower sales outlook for the brand."
Another article mentions that sales of Slim-Fast products slumped by 50% in the first half of the year.
More like this in Big Business
5 Comments
Add Your Comment
ADVERTISING
New
- FROM DIET BLOG
- On-Off Fasting: Does It Work?
- 400 Calorie Fix
- 5 Factor World Diet
- Quick Giveaway: Powerhouse Weight Loss Game
- FORUM
- Low Carb Atkins Diet- Tips to Cut the Carbs.
- How Can I Gain a Healthy Weight and Keep it?
- How Do I Eat Healthy at University?
- Starving Myself and Exercising, But Not Losing an Ounce?
Categories
| Body Image Celebrities Diet Pills Diets Exercise |
Fast Food Funny Stuff Success Stories Teens and Kids Tips and Tools |
RSS Feed
Follow @DietBlog on Twitter
This slim-fast doesn`t really work!
ReplySlim Fast has never been anything but a temporary fix. I think the plan is designed for two weeks. Then what. Gain the weight back and start over again. People probably try other companies products, looking for better taste. Eventually they find out none of it tastes good. There's too many diets out there now that allow actual eating. Some of them advise against meal replacements. They also stress reading ingredient lists. It takes a paragraph to tell you what's in a meal replacement product. Get a magnifying glass and see if you can find what part of it is food.
ReplySticking to a liquid diet / meal replacement is difficult. You need to have a lot of support. I don't think SlimFast realized how critical support is when you make a drastic change to your lifestyle. They certainly don't seem to promote support as much as the product itself. I do however, think that liquid diets have a place. It is just to drop weight quickly as a motivator to begin to learn better habits when you return to food.
Replyi love slim fast sooo much i lost 36 pounds in two weeks!!!!
Replyhey,
just started slim fast diet plan today so don't know what happens.... just want to loss 7 pounds not more then that and in less then 2 months.... hopefully i will reach my goal.
Reply