SpongeBob Sponsors Vegetables

It's rare to see - a cartoon character will be appearing on packages of citrus, spinach and carrots.

Under the licensing deals, SpongeBob will be giving a thumbs-up on bags of spinach from Boskovich Farms. SpongeBob, Dora and "Lazy Town" characters will appear on bags of carrots from Grimmway Enterprises, and a stable of Nickelodeon characters will adorn bags of oranges, tangerines and clementines from LGS Specialty Sales.

Normally only the buying power of the cereal and candy companies can afford this sort of deal.