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Food Porn: Paris Hilton and Carl's Jr

An advertisement for fast food outlets Carl's Jr and Hardees has been causing some angst. The commercial features Paris Hilton "enjoying" a spicy BBQ burger, whilst cavorting in a Bentley - wearing nothing but a stringy black swimsuit.

Of course many advertising agencies know that any publicity is good publicity - including people complaining about the commercial.

The paradox of commercials like this is:

What is a skinny small-framed woman doing eating a huge triple-decked greasy hamburger? The image simply doesn't fit.

Hardees and Carl's Jr know their target demographic quite well - adolescent males. This is fast food porn, and Carl's Jr are laughing all the way to the bank.

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UPDATE: Reality Check - Accolo recruiting has come up with a hilarious spoof (via AdRants).

Written By J. Foster

31 Comments

howard jasdzyk

obivously the hamburgers are not good enough to sell themselves. lose the porn you will get my business. keep the porn sorry I am not hungry.

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Stefani

Why is Paris Hilton washing a car and eating a burger while in her swimsuit considered porn? Is it just because she actually did make a porn and people don't have anything else to do so they hold that against her? We aren't living in the 50's anymore. People need to grow up. I work for Carl's Jr. and I am proud to have Paris Hilton promoting our burgers. I have even started saying, "Hi. Welcome to Carl's Jr. Would you like to try our new Paris burger?" Deal with the commercial jealous idiots.

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harmony

If Paris Hilton was only washing a car and eating a hamburger then I wouldn't think of it as porn. But, since that isn't what she is doing, it implies more than that. Of course, we are all so jealous of her, and can't stand her, that is what ignorant people think. I like her a lot, but not with the message she sends, or the cheap shot she took. Carl's Jr. won't be getting money from me from now on.

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Clemtig79

If this is what that are targeting male customers with then I feel sorry for the narrow minded male or female that help create such trash. I would think that if anyone wants to go eat at this place it would be known for how good the food is and not about Pais Hilton showing how inmature she is. Nasty food goes along with nasty advertisement. I'll stick with McDonalds!

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BONO

I RATHER EAT A BURGER AND LOOK AT PARIS THAN EAT A BURGER AND LOOK AT THAT GUY RONALD OR THAT WEIRD BURGER 'KING'.

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Dan

Yes, let's go back to the 50's with Ward and June Cleaver. Sterile, boring, repressed lives where we dare not think about such provocative things for it will make us surely burn in hell.
Women dare not show any amount skin, even in private much less in public. Not even your husband is allowed to see you semi naked. Dress in the bathroom and nightgowns to bed.

Geeze. Lighten up America. Europe has a much less oppressive outlook on nudity and a much lower rate of sexual crimes. Coincidence?

Perhaps Carl's Jr should do a truly honest and wholesome add with a Catholic Priest and some choir boys since Paris Hilton is so dirty.
Love her or hate her of which I am a member of the later. At least she is who she is.

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NJ

go paris, go! it's lunch, and i know where i'm going. sex sells, and that premise is as old then even the critics of this spot (hard to believe). and it hits the demogrpahic on the money.

"know your audience and program to it."

nj

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la la la

only when they start putting more scantily clad hot MEN in hamburger commercials (and anything else that's supposed to sell a product) will it ever be somewhat fair. looks and sexual attraction are important to women, too. men aren't the only shallow ones. :P give us johnny depp in a speedo!

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kiki

This whole thing is utterly ridiculous. Anyone with half a brain can see right through this advertisement for what it is: a transparent attempt to gain publicity for a product by airing an ad intended to evoke outrage and backlash. After all, there is no such thing as bad publicity.

The ad is not sexy, it is absurd. Rather than Paris making the burger sexy, the burger made her look silly. My first reaction was neither enticement nor outrage, but simply to laugh at how ridiculous it was. Paris Hilton eating an enormous burger in a bikini while sticking her ass in the air and sprawled over the hood of a Bentley is certainly not going to make me want to eat the burger she's advertising. And it's not intended to. Sure, some of the target demographic (namely males aged 13-30) might buy the burger because subliminally they think it will improve their sexual virility or whatever. But the intent of this ad is not to make eating a greasy hamburger sexy. It is to make the Carl's Jr brand impossible to forget. So the more public discourse this ad and the issue of "food porn advertising" receives in relation to it, the more Carl's Jr benefits.

Carl's Jr likely paid Paris Hilton an obscene amount of money to advertise a hamburger that she would probably never eat in her private life, but what they paid her is just a drop in the bucket compared to how much business all the publicity surrounding this ad will generate. Carl's Jr has gotten tons of free advertising from journalists and the public writing about this ad.

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Lynda

I like Paris Hilton in her show of traveling and working, and in her interviews, but this....... is disgusting!!!!! I will make sure none of my family or friends will eat at Carl's Jr. until they apologize for their poor taste (no pun intended, but if the shoe fits) and poor judgement of advertising. What makes them think I want my daughter or son associating a hamburger with a female doing a vehicle.

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Arthur

First of all, those who think it's alright and great what Carl's has done, are the reason our country is in the shape it is.

No morals!

This commercial is not about the hamberger it's about how far they think the FCC will let them get away with. I guess if you have the money you can do anything you want, skrew the FCC.

I am boycotting Carl's and will not eat there again.

And besides if Paris really was eating that berger how many times do you think she had to throw-up.

Remove the commercial

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Darlene Nix

I wouldn't buy anything Paris Hilton is associated with. Period.

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ROTFLMAOAU

No one cares what you think, tubby.

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joe

a tastless ad for a tasty hamburger.
how many of you guys would have your wife or girl friend do the same thing in front of a class of school kids? you pick the grade.

joe

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Deborah Thorne

There is numerous celebrity figures that attract male customers such as Jesse James, The American Chopper family etc. without bringing such a disgrace to Carls Jr. and insulting females. There is incredible beautiful actresses out there who would zoom sales by taking one bite of a hamburger and leaving things to the imagination such as Heather Locklear. There is a place for everything and using such a explicit advertisement for a fast food chain is not the place. They sell
kids meals there. Maybe they should consider selling Adult meals with adult toys as a prize because that is how low they have stepped down. They just lost one more customer.

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tom

paris is a beautiful young girl and no, she's not to skinny. it's always the same and i'm sick of it: all these JALOUSE people who say (without thinking) that paris hilton has some kind of eating disorder like boulimia or anorexia! just admit that she's pretty and hot! okay??! commercial: well-paid hilton, but even "better-paid" carl's jr.
(sorry if my english is not that good, i live in holland :-)

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Phyllis Ermi

Carls junior was one of my families favorite hamburger places, but Goodtimes or wendys will be our new fast food place.
Anyone who encourages smut to sell a burger needs help. We hope you go broke Carls Jr.

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Ira James Castro,M.D.

Carl's Jr has been one of my favorite hamburger places ever since you started serving the western bacon cheeseburger.To see Paris Hilton on a carl's jr commercial washing a car and eating a burger at the same time was ridiculous.To top it off by saying that the company did this in order to gain the younger male generation was even more ridiculous!first of all,if Paris Hilton wasnt a millionaire,what would she be?another woman trying to earn money by exposing her body for a living!if you watch her tv show or anything related to her,she might be pretty with a nice body,but she has no class!there's a big difference in being sexy and classy...and classy isnt Paris Hilton or Carl's Jr.Big mistake Carl's Jr, youre gonna lose alot of faithful customers than gain "horny" young male customers.is that the company's perception of the younger male generation?

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Paris

Before PH came along, I used to love my name. I'd never heard of anyone else named Paris before. Since she's become "famous", I am constantly embarrassed at having to share the same name with someone as vapid and moronic as she is.

I agree that it's unfair to women to have to see the images of skanky chicks every time the tv is turned on. Only when men become just as objectified will the playing field be even. And not wanting to see this exhibitionist every few minutes on tv doesn't make you stuck in the fifties or childlike or a religious fanatic. Instead, it shows good taste and respect for basic morals. As adults, we have access to real live naked bodies (well, some of us do)... so why do we care so much about watching these stupid people willing to show everything to millions of strangers? Why do we need this crap?

Oh, and I called up Carl's Jr to tell them there's no way I will ever eat there again. It would be cool if more people would call or email them to let them know their customer base consists of more than just teenage boys and those who have the mentality of teenage boys.

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Stanley

"Ira James Castro, M.D.": How'd you get in medical school with such an illiterate writing style? And how'd you survive your internship without having a stroke eating those sodium deathburger Western Bacon Cheeseburgers?

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K. Thomas

Carl's Jr./ Hardee's has reached a new low! How can a corporation that purports itself to be a family oriented business display the sleeze it now displays in the commercial featuring Paris Hilton. It is appalling. I was shocked by the commercial and it actually took someone to explain to me that the commercial was indeed for Carl's Jr., that was the biggest shock. I have had to forsake my favorite hamburgers and fried zuccini as a protest for your corporations lack of good morals and common sense.
A wise persopn once told me "being sleezy ain't easy", and you have proven that point. You have invested millions of dollars to offend the public with a commercial in such very poor taste. This commercial should be X rated and reserved for channels that cater to those with perverted tastes.
Kay Thomas, Fresno, California

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Schmidt

"Geeze. Lighten up America. Europe has a much less oppressive outlook on nudity and a much lower rate of sexual crimes. Coincidence?"

Oppressive? Insane! There are some things you just shouldn't do in public.

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Sammy Saultan

Anymore slime seems to be everywhere, and now the the fast food chains have jumped on the band wagon, guess what......I jumped off. This is an outrage, and the fast food industries should be ashamed of themselves for promoting such commercials, ans stooping to the level of low standards. Like they don't already get enough business as is. I' mean come on ...........they are sleezy apparently. They will not get my business with my children again, no play area can cover up this scandal. A burger can be made at home just as quik and just as good!!!! And for P. Hilton, she's another pam anderson......ALL FAKE, and no reality! Just wished she was a natural!!!

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Buzz Roadkill

Paris hilton being in that commercial is quite hilarious if you ask me. I can only imagine that the only people griping about this are jealous women or Feminazis. Or both. But let me quote a few of you thus far:
"This is an outrage, and the fast food industries should be ashamed of themselves for promoting such commercials, ans stooping to the level of low standards."
In my opinion the only thing that the fast food industry should be ashamed of is the shitty food they serve. If they want to get sleazy people to pitch their sleazy food, whoopity doo.
"This is fast food porn, and Carl's Jr are laughing all the way to the bank."
That's pretty damned stupid if you ask me. Carl's Jr. has been laughing all the way to the bank since 1941. With the Paris Hilton thing all they are trying to do is compete with McDonald's ad campaigns.
"Nasty food goes along with nasty advertisement. I'll stick with McDonalds!"
Yeah. I'm lovin' it. Moron.
"I agree that it's unfair to women to have to see the images of skanky chicks every time the tv is turned on."
Okay. Change the channel. Put it on Lifetime. With any luck they'll make a movie about it starring Melissa Gilbert and Kate Jackson.
"Perhaps Carl's Jr should do a truly honest and wholesome add with a Catholic Priest and some choir boys since Paris Hilton is so dirty."
Right on brother.

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L P

What is the Hardee's corporation thinking? THis is nothing but porn. It doesn't sell hamburgers. Is Paris Hilton this desperate that she needs this type of work??? Hardee's has lost my business. Not only has their food gone downhill, but obviously they do not respect what their customers consider tasteful...pun intended. And no, I don't have to "get over it"...this isn't the 50's, but that doesn't mean we should compromise our values and tolerate the poor viewing they are giving us.

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ThomasEggert

Respectful? You got it.
This out shines any woman you put up against her, I mean She has poise grace elegance and beauty rolled up into one sweet looking package. The only thing she doesn't have is maturity and that will come along shortly. She's a star let her shine. I truly believe that if she wanted, she could be Monroe, Grable, Bergman etc. all rolled into one. Let's let her play while she's young and sit back and watch a Majestic Beauty rise up from this rough beginning. Thank You;
Sincerely: Thomas Eggert

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Shar

If PH wasn't "born rich" nobody would be interested in this phoney poser. She has to show as much skin as possible otherwise who'd give a shit? Really...who in their right mind would care? It's all illiterate children who are her supporters. She has nothing going for her except her bought and paid for (with her family's money) identity in the limelight.
Did anyone else see her "sing" Happy Birthday to Usher? She was doing it ala Marilyn Monroe circa 1962. It was a complete joke, complete with her hand planted on her hip and posing as usual. If she thinks this sounded good, she is totally confused. It really sucked! She looked awful, too. Her outfit was in no way flattering and indeed made her look like an anorexic. It was obvious that none of the folks around hearing her sing this were impressed either. I get so sick of her insinuating herself into the limelight and pushing herself into the media (me too, me too. I wanna be on camera. After all I am the great Paris Hilton and party girl) Lord, look at the great lengths she has to go through to get that. There is nothing about her face that is natural or real. It is all a huge expensive cover up. All that money spent on making her look as different as she can get from what she really looks like. She looks nothing like what the camera sees. There are so many hours of prep time needed before she sets foot out her door each day.
PH has the means to be a real mover and shaker. She could pursue her education and get involved with real issues that can help our world. But, alas, her vanity appears to be too all consuming and that ego unstoppable.
Time will get her, though, as it does all of us, and she will once again turn into the dust she was created from.
Yes, she'll sell her image for the right price, even a nasty Carl's Jr. burger (Oh I'm sure she eats these greasy, sodium laced killers regularly. One look at her body tells the knowledgable otherwise).
It's just another example of how fake everything is in this world (and we are in big trouble). What's right is wrong and what's wrong is right.
No, it's not jealously prompting me to rant like this. It's how screwed up everything is and all the disinformation and misinformation pouring into our households everytime the TV goes on.

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Campanita

You guys are so retarded . . . if you guys hate her so much, buy a gun and kill her. Why waste your valuable time talking about somebody you despise? That doesn't make sense, unless you really just envy her and wish you could do what she's doing and get paid for it. You're probably just saying that because you think that's what popular opinion will be, so you want to go along with the corwd like the feeble minded, incompetent fool you are. I give her mad props for doing that, I know I wouldn't be able to. You people need to learn to respect people for who they are and what they can do, not hate them for it. While Paris Hilton may not be my favorite person in the world, I don't hate her because I don't know her. Perhaps the real problem lies in you, not the commercial. Grow up and get a sense of humor while you're at it. Until then, nobody on the internet wants to know your idiotic opinion.

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Jihane

do not agree with the ad but let her be let the girl be so what, but i never tried the burger does it even taste good? oh well.....

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Libby

I am appalled at your ads. and what they imply. I thought you were considered a family establishment. I would not take any of my 6 grandchildren to any of your places until you pull those filthy ads.Clean up your act! If you think your ads. make anyone want to eat at Hardees.... you're way off.I consider your resturant DIRTY!

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Carlos Kartcher =)

When carl's jr first started it was originaly a hot dog stand. Now imagine Paris doing that commercial. Deep throating a "Big Carl". Now thats advertisment.

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Last Modified: September 16, 2005

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