SubscribeDove Campaigns For Real Beauty
For over a month now, cosmetics company Dove has been using the them of "real beauty" for it's advertising campaigns:
"Women are tired of being told they're not good enough, not losing enough weight, their hair's not blond enough, their skin the wrong colour," explains Dove marketing manager Erin Iles.
As this columnist points out:
Sure, Dove is out to make a buck. But, it should be applauded for sending positive messages that play to women's strengths rather than their weaknesses -- and for setting up a fund to help combat eating disorders.
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I like the Dove ads with the actual real people in them. It's a refreshing change from seeing super airbrushed people with oddly shiny tan legs in ads, that's for sure. And I'm really glad to see that they are funding a campaign to stop eating disorders. I think that's awesome.
ReplyAn important part of health for pear-shaped women is recognizing the way society savages the body shape that Nature intended all women to have. We need to find ways to support each other in our body acceptance, and to learn to love--or at least appreciate--the pear-zone fat that will be protecting us from heart disease and type 2 diabetes. If you are like the typical pear-shaped woman, you are probably very healthy, even if you are considerbly overweight. Many of the health problems casued by obesity may never apply to you because excess visceral fat is the problem, not pear-zone fat. That is a call for rejoicing. It may not feel like much of a consolation for being left out of the fashion world, but you'll be thanking your thighs when you are 70 and still active and healthy. This was taken from Dr. Marie Savard's book, Apples & Pears. She has a wonderful website where you can learn more about body shape, www.applesandpears.org.
ReplyThese women are beautiful.
I would ask them out in a heart beat. Seriously, that is what real women look like. I stop what I’m doing when I hear that music. I get shivers when I see those three girls with short smiles, and glowing with confidence. I want to see more of them.
Thank you Dove. Keep that up.
ReplyI still cry every time I watch the commercial with the girl that hates her freckles and the girl that wishes she were blonde. That was the reality for my friends and I growing up and now I see that girls today have it even worse...
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