Cartoon Characters On Food Angers Parents
Which magazine UK has published a report that exposes how cartoon characters are used to sell junk food:
The report, "Shark Tales and Incredible Endorsements", shows a host of cartoon characters, from Bagpuss to The Incredibles, being used to endorse an array of food products. Parents in focus groups labelled these promotions 'disgusting',' sick', 'outrageous' and 'despicable'.
Among the cartoon culprits revealed today are:
- Action Man's pasta shapes (licensed by Hasbro) in tomato sauce, from HP, are fortified with vitamins and minerals yet contain 1.75g salt per 100g and a huge 3.7g salt per 213g can/li>
- Bagpuss (licensed by Design) Pasta Shapes from HP in tomato sauce is likely to appeal to smaller children; just one serving contains 3.75 g salt, which is well over the daily guidance level for children aged one to three (2g) and those aged four to six (3g)
- The Incredibles (licensed by Disney) Nestlé Golden Nuggets contains 40g of sugar per 100g; four times the amount FSA guidelines advise as 'a lot'. They also contain a lot of salt with 1.25g per 100g
- Scooby Doo Lunchbox from Primula (licensed by Warner Brothers) includes Squeezy snacks (cheese spread with monster-faced wholemeal biscuits), Scooby Snacks (hot dog flavour potato snacks) and a tropical juice drink. Together these contain 1.75g salt, 14.8g fat and 29.7g sugar in just one meal
- Shark Tale (licensed by Dreamworks) appears on Kellogg's breakfast cereals with the offer of a free 'water maze' inside the cereal. Kellogg's Frosties contain 38g sugar per 100g and 1.5g salt per 100g (both classed as 'a lot')
- Shrek 2 (licensed by Dreamworks) 'Mud and Worms' chocolatey corn and rice breakfast cereal from Nestlé is high in sugar (36.6g per 100g)
- The Simpsons (licensed by Twentieth Century Fox) assorted corn snacks from Tayto contain up to 4g salt per 100g
- Spiderman (licensed by Marvel) Penguin biscuits from McVities are high in fat (27.5 g per 100g), saturates (16.5g per 100g) and sugar (39.2g per 100g)
- Winnie the Pooh (licensed by Disney) Rumbly Tumblies Bon Bon Buddies choc chip mini biscuits contain a lot of fat (25.7 g per 100g), saturates (9.9g per 100g) and sugar (19.8g per 100g).
Written By J. Foster
i think this is terrible children like to watch alot of tv and when the adverts come on they say i want that to there mums
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