McDonalds Offers Fitness Book

Fitness Trainer Bob Greene seems to be appearing everywhere. Go into a participating McDonalds and you can get a 60% discount voucher for his book "Get With The Program". The voucher comes with the McDonalds & You brochure.

"McDonald's is the industry leader in providing information on food choices, physical activity and education to help its customers lead a balanced, active lifestyle," said Greene. "We are working together to help bring this information to mainstream America."

McDonalds deserves credit for actively promoting fitness - but the strange paradox is exactly how a Big Mac and Large Fries goes with this new philosophy. McDonalds have offered us some more nutritious alternatives - but they will always be a hamburger restaurant.

One can't help wondering what their long-term strategy is. Do they intend to become a salad vendor - or do they walk a careful line of trying to appear healthy, but also be the biggest burger franchise in the world?

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