South Beach Kraft Diet: Oxymoron?

In 2004 Kraft announced it would be partnering with the South Beach Diet to introduce a new line of foods.

Very soon they are beginning a large rollout of these products (presumably to coincide with the release of the South Beach Diet paperback) - reports Chicago Business.

It seems like an unholy alliance of two very big industry players. Kraft are behind an enormous number of processed foods and brands - yet the Agatstons South Beach talks a lot about unprocessed foods. Is it just a sell out?

It's hard to believe that Kraft would actually care about it's customer's health - particularly after rewarding the CEO with a nice $1.8 million bonus.

Is it just another version of labelling trickery to snare in the frazzled consumer? Will the South Beach Foods go the way of the fading "Low-Carb" branding phase.

Is it about food or money?

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