Salads Are For Girls
What is McDonalds trying to tell us? McDonalds New Zealand have introduced a new chicken salad. Each salad comes with a free Woman's Weekly magazine - a magazine devoted to errrm... women.
There has also been a TV commercial aired (as part of the "Salads Plus" campaign). It goes like this:
Opens with man enjoying Big Mac.
Cuts to woman sitting opposite who is devouring a salad.
Back to the man: "Thanks McDonalds for giving me another reason to come here".
Presumably from market research conclusions they've decided that the target market for salads is exclusively women. Considering the overweight statistics down under are skewed towards men, this sort of stereotype is unhelpful. Real men eat Big Macs...
Written By J. Foster
Yes, even the U.S. packaging screams "WOMENS MEAL". When McDonalds promoted their pedometers last summer all of the pics promoting it and descrbing it were women.
Screw 'Em. The Grilled Chcken Bacon Ranch Salas with Lite Balsalmc Vinagrette is drop dead delicious at only 290 calories. I eat it -and love it- often.
Heck, my mid morning and mid afternoon snacks are almost always Luna Bars. 180 calories of tasty protein clearly marketed towards women.
I don't care. If tt tastes great,is nutrionaly sound and is low calorie then I'm there. Pink packaging be damned.
Mikey
ReplyLosing Weight and Losing Patience
Yeah, I'd have to agree...most healthy food is marketed towards women. I'm reminded of the Lean Pockets commercials with the man eating one of the WIFE'S Lean Pockets, because he OBVIOUSLY wouldn't buy them for himself. I think the girly stereotype is why a lot of men don't eat salads and stuff...my husband doesn't buy diet soda for that reason. He claims it's "girl soda", so he makes me buy it for him. But he will purchase Fresca because it doesn't say "diet" on the box, even though it IS diet soda. Go figure.
ReplyI hate that. Yet another way to squeeze in -ok so it's minor here- starvation imagery. I also feel bad for any man who tries to buy a salad...for himself.
ReplySalads (can be and) are for everyone else, including men and children. By the way, if a guy who wants muscles but eats a lot of Big Macs is in danger of dying and getting fat. Or more technically, he'll be obese in the long run. Why can't health foods be also targeted at US men, they're getting fatter by the minute. You still can't get muscles from eating a lot of fast food and junk, you'd get fat.
Hey dude, you can't maintain nice biceps by eating a lot of hamburgers, you'd be fat!! How ironic!
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