Low-Carb Fast-Food

I've been asking for months why no major fast food chain had an Atkins or low-carb menu. Now, Blimpie International Inc. has done just that.

Reuters: "A sandwich shop called Blimpie's might seem an unlikely destination for dieters. It is now also the only national restaurant operator testing a separate menu targeted at the low-carb, high-protein eating craze. The Blimpie Carb Counter Menu, launched this month in parts of New York's Long Island, offers 6-inch subs with fillings like roast beef and cheddar with wasabi dressing on seven-grain bread. The sandwiches, each with only 7 to 8.5 net carb grams and lacking the white flour eschewed by low-carb adherents, can be paired with a SoBe drink and Crunchers chips from Atkins Nutritionals Inc."