weight loss scams

The Office of Fair Trading, a UK based consumer protection group, has come up with a unique way to fight weight loss charlatans - by inundating the web with their own brand of sketchy weight loss systems.

Obesity researcher Betty Kovacs and Self Magazine editor Erin Hobday collaborated on a NY Daily News piece that outlines the 8 most outrageous weight loss ideas. How they managed to whittle the list down to just 8 is an impressive feat! So here's the crazy 8:

"Shocking proof!"... "The Reason You Can't Lose Weight has Nothing to Do With Your Will-Power, Over-Eating or the Right Diet! ... The Reason You are Fat and Unhealthy is Because You Have Disgusting Plaque and Horrible Little 'CRITTERS' Living in Your Guts!"

I came across this advert recently and found it so unbelievably outrageous and cringe-inducing that I had to read on (kind of like watching a car wreck). Here are some more gems from Dr. Suzanne Gudakunst's site (topsecretfatlosssecret.com);