mcdonald's
All entries tagged with mcdonald'sMcDonald's: Return of the Tomato

Let me start off by saying this. You'll never catch me within 50 feet of a McDonalds. Seriously, I get queasy just driving by fast food joints, but for those of you hooked on the Ronald. Good news! Arguably the one healthy thing on the menu is back. Tomatoes have returned.
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McDonald's: Advertisements on School Report Cards
This small advertisement for Happy Meals appears on a report card envelope for students in kindergarten through to 5th grade.
So much for offering to stop advertising junk foods to kids.
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McDonald's Fresh Salads
McDonald's have created an innovative billboard to advertise their salads.
The words are made entirely from lettuce plants growing on the billboard in Chicago.

If only McDonald's were consistent in their messages; parents are less than impressed with their happy meal advertising.
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Subway Diners Eat More Calories?

Researchers Brian Wansink and Pierre Chandon have shown that people routinely underestimate the amount of calories consumed when eating at Subway.
They call it the "Biasing Health Halos of Fast Food Restaurant Health Claims".
It seems we believe the low-calorie hype, and end up adjusting our eating habits because of it.
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McDonald's Wrappers: Making Food Tastier?

If you ever wanted proof that advertising influences children... this is it.
Researchers asked children to taste the same foods - some in plain wrappers, and some in McDonald's wrappers.
In about 60 per cent of the tastings, the kids preferred food in the McDonald's wrapper.
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Hugo: Super-Size Soda

McDonald's have long been touting "healthy options". I've always wondered if it was nothing more than elaborate window dressing. The real money is in the burgers, fries, and sodas.
McDonald's have been trialling a super-sized soda called "Hugo". 42 ounces (1.24 liters) and 410 Calories.
But didn't they drop Super-size items years ago?
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Sipahh Straws: Artificial Sweeteners for Kids

Sipahh straws are an ingenious invention. Rather than having milk sweetened with sugar, these special straws contain all the flavoring and sweetener within the straw itself. Suck up the milk and it gets flavored on the way up.
Sipahh have gone worldwide - McDonald's Australia and New Zealand have both included Sipahh in their Happy Meals for kids.
So what is Sipahh like?
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Is Subway Better Than McDonald's?

Subway have taken aim at McDonald's with their new "Fresh Fit" meals. The combo meals are compared side-by-side against a Big Mac meal. Subway's meal comes out at 265 calories, while the Big Mac meal hits a gluttonous 1230 calories.
But there's more to it than that...
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Prince Charles: Ban McDonald's Food

While on a visit to the United Arab Emirates, Prince Charles has suggested that banning McDonald's might help public health.
Charles was visiting a diabetes research center as part of a public health campaign.
"Have you got anywhere with McDonald's? Have you tried getting it banned? That's the key," Charles was quoted as asking one of the center's nutritionists.If he said that in the US, McDonald's would have him for dessert.
(from Yahoo/AP)
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McDonald's: The Secret of Their Success
McDonald's (USA) serves 27 million people every day, 1 million more every year since 2003.
Since 2002 McDonald's (USA) have experienced 45 consecutive months of sales increases. In a recent Business Week column, McDonald's CEO James Skinner claims "We've learned. We've evolved. We believe we've cracked the code in the United States."
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McDonald's Nuggets Get the Heart Healthy Tick
Diet books endorse processed foods. State health authorities endorse fast food. Welcome to the confusing and incoherent world of "healthy food".
McDonald's Australia have "persuaded" the National Heart Foundation to place the healthy tick on 9 of its meals.
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A Beef with McDonald's
"You can feel it. Thicker. You can taste it. Juicier."
That's how a McDonald's ad reads in China. In an attempt to make the Chinese eat more beef burgers, McDonald's are pushing their food as a virility enhancer - among other things.
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McDonald's Versus Subway
McDonald's New Zealand are embarking on a new 'feel-good' campaign. During two lunchtimes a McDonald's outlet will set up cameras in its kitchen and broadcast the video to onlookers outside. "We have nothing to hide and we're happy to invite people to have a look at our practices..." said the Managing Director.
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The McDonald's and Starbucks Phenomenon
The International Networks Archive has a wonderful collection of informational maps (called infographics). One such map details the phenomenal growth of Starbucks and McDonald's (via Fast Food News)
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McDonald's Gyms
McDonald's are slowly adding gyms to their restaurants. The second "R Gym" opened in California, replacing the kids play area.
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McDonald's Creepy Clown Baby
Ronald McDonald is a creepy character. If he ever had a child - this is what it would look like.
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Disney Dismisses McDonald's
Walt Disney Co are about to end a 10 year long relationship with McDonald's. No more movie toys in the Happy Meals, no more cute Nemo pictures.
One reason, say high-ranking sources at Disney, is that the company that prides itself on being family friendly wants to distance itself from fast food and its links to the epidemic of childhood obesity.
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Forget the Salads, It's a Burger Revival
McDonald's is having troubles in Europe (see global decline). In fact, the enormous fast food chain just closed 25 outlets in Britain. British people even voted McDonald's as the most unethical company (out of many other big brands). In the USA however, the picture is very different.
In three years, revenue has increased by an incredible 33 percent. Where is all that money coming from? It certainly isn't the 'healthy' items...
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30 Day Dieters: The McDonald's Anomaly
Morgan Spurlock's SuperSize Me prompted outrage. Outrage at McDonald's for apparently being the author of the world's weight problems - and outrage at Morgan Spurlock for producing such a slanted "documentary". What followed was a series of people determined to show that a 30 day diet of only McDonald's food could actually improve health and result in weight loss.
All their experiences have been compiled into a single website - 30 Day Dieters.
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