fat free

99% fat free has to be one of the most idiotic labels known to mankind - particularly when applied to a carbohydrate food. Just this morning I was reading a "healthy food guide" I picked up from the supermarket. It turned out to be an advertising feature. One product featured was jasmine rice - claiming that it was "99% fat free".

An Australian parents group (Parents Jury) is going after food manufacturers - in particular those who use "fat-free" labels.